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== ニューバランス TV show Fashion Star taps into hot retail mar ==

TV show Fashion Star [http://www.savingsightindiana.com/ ニューバランス] taps into hot retail market for NBC The reality show Fashion Star, which pairs young designers with celebrity mentors and showcases their work to major retailers, has tapped the network into the desirable market of urban women who go out and buy things. The show has generated hotticket designs for H Saks and Macy's. It's a coveted combination [http://www.stateofsabotagecom.com クロエバッグ] that offers a winwinwin situation for those involved: viewers for NBC, customers for the retailers, and exposure for the designers and their mentors. The show is tied for No. 1 for overall adult viewers between the ages of 18 and [http://www.stateofsabotagecom.com クロエ] 34. networks. Any fashion item that appears on the show, from shorts to jersey jumpers and dresses, are available online and in stores the day after its episode airs. The show finished taping in August. Many of the items sell out by the second day. "I think people love that sense that they can go and see what was on the [http://www.wrenauction.com セリーヌ財布] show last night," said [http://www.varldsmetropolen.com ブルガリ時計] Sophia Brown with Saks, adding that some of the items the purchased by the luxury retailer sold out online by the morning after the show. The rest of the items are selling briskly with limited sizes left. Celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos work with eager designers to create new pieces that are revealed each week on the show. A panel of judges buyers from the three major retailers bid on the items they want, vying for the right to carry them in their stores. The grand prize is a $6million buy for a capsule collection for the retailers. The show offers up a new business model, said cocreator and executive producer Ben Silverman. "I like that it's a [http://www.varldsmetropolen.com ブルガリ] new push forward in a genre that can get tired without innovation," said Silverman. He expects to see more of these types of industry melds in the future. He said the show celebrates the world's biggest pastime: shopping. Part of the point is to get into the buyer's head and show people the business side of fashion. It has also tapped NBC into the desirable market of urban women who go out and buy things. "Usually they'll walk through the door and they'll be like, 'Where's the Fashion Star clothing?'" said Brown. "People are just excited to get in there and try it on," she added. Reporter William Launder of the Wall Street Journalhas described the show as an hourlong commercial and a vehicle for easy marketing. He says the show takes product placement to [http://www.alohamaunakea.com/ ポールスミス時計] a whole new level. "The concept of the show fits our brand so well," said Nicole Christie, a spokesperson for H "There were only advantages at the end of the day for us," she said about signing on when the company was approached by NBC. H has sold out of Fashion Star pieces online every week [http://www.weddingsathockinghillscabins.com miumiu 財布] so far. In a recent episode, H bid $60,000 for two dresses by designer Sarah Parrot, which sold out online just days after they were released. "When you're a starting designer, I think it's important to get your name out there," said Lucia Dell'Agnese, associate chair of the fashion design program at Ryerson University. But from what she's seen of the show, the garments themselves aren't terribly creative. "It's more safe," she said of the style. This is in large part because the designers need to appeal to a mass audience the viewers of the show who'll go out the next day and buy the pieces. "It's another mode of fast fashion," said Dell'Agnese. She said the show is a continuation of the Project Runaway concept, which showcased fashion as entertainment. With Fashion Star, viewers can participate and purchase. She said it's an interesting phenomenon because [http://www.traiteur-weber.com ポロラルフローレン] it [http://www.purelypetbeds.co.uk nike air max 2013 mens] creates traffic, buzz and sellout items for retailers. "Customers are coming in and discussing with each other the results of the show," said Christie. "It's become very much an interactive and social community not just online, but in the store as well."
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