User:Liu Ying - Revision history

Liu Ying at 15:07, 11 June 2025

2025-06-11T15:07:19Z

Liu Ying at 14:37, 11 June 2025

2025-06-11T14:37:36Z

Liu Ying: /* AI Statement */

2025-06-11T14:36:10Z

AI Statement

Liu Ying: /* Answers */

2025-06-11T14:35:33Z

Answers

Liu Ying: /* Answers */

2025-06-11T14:34:53Z

Answers

Liu Ying at 14:34, 11 June 2025

2025-06-11T14:34:11Z

Liu Ying at 13:52, 11 June 2025

2025-06-11T13:52:03Z

Liu Ying at 13:19, 11 June 2025

2025-06-11T13:19:15Z

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Liu Ying: /* What is the Blind Economy */

2025-06-11T13:08:59Z

What is the Blind Economy

Liu Ying at 08:37, 11 June 2025

2025-06-11T08:37:06Z

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-The "Blind Box Economy" is a commercial marketing model centered around "Blind Boxes." Businesses place products like anime figures and trendy toys into these uniquely packaged boxes. Coupled with advertising on social media and shopping platforms, and leveraging consumers' curiosity-driven psychology and desire to collect items whose specific styles are unknown before purchase, this has evolved into an emerging economic model integrating the production, marketing, and sales of blind box goods. (Zhang Chaoyang, 2024)
+The "Blind Box Economy" is a commercial marketing model centered around "Blind Boxes." Businesses place products like anime figures and trendy toys into these uniquely packaged boxes. Coupled with advertising on social media and shopping platforms, and leveraging consumers' curiosity-driven psychology and desire to collect items whose specific styles are unknown before purchase, this has evolved into an emerging economic model integrating the production, marketing, and sales of blind box goods. (Zhang Chaoyang, 2024, 6)
 === The Development of Blind Boxes ===
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-Blind boxes are a sales format for trendy toys, referring to toy boxes where consumers cannot know the exact product style inside beforehand, possessing a random element. The concept originated in Japan, where department stores placed unsold goods into unmarked bags sold as "fukubukuro" (lucky bags). In Japan, blind boxes are called "Mini Figures." After spreading to Europe and America, this sales format was given a name that vividly reflects its characteristic—"Blind Box." (Song Linlin & Liu Qifang, 2022)
+Blind boxes are a sales format for trendy toys, referring to toy boxes where consumers cannot know the exact product style inside beforehand, possessing a random element. The concept originated in Japan, where department stores placed unsold goods into unmarked bags sold as "fukubukuro" (lucky bags). In Japan, blind boxes are called "Mini Figures." After spreading to Europe and America, this sales format was given a name that vividly reflects its characteristic—"Blind Box." (Song Linlin & Liu Qifang, 2022, 67)
 By the 1990s, marketing models similar to the "Blind Box Economy" began appearing in China. Initially known as "Collectible Card Marketing," this involved random toys placed as accessories in children's food, simply called "food toys." Crispy instant noodles like Xiao Huanxiong, Xiao Hudui, and Magic Scholar once swept campuses across China. Countless students were captivated, not just for the taste, but to collect the cards enclosed. After the 1998 World Cup, Xiao Hudui released a complete set of 38 World Cup player cards; Xiao Huanxiong's Water Margin hero cards featured 108 different styles, a highly novel concept.
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-With China's sustained and rapid economic development, consumer demands have diversified, and consumption patterns have shifted towards valuing experiential and emotional spending. As a trendy toy sales method, blind boxes precisely target the young consumer market. The primary audience for blind boxes consists of young people, particularly the "post-90s" and "post-00s" generations. Compared to previous generations, these young consumers place greater emphasis on inner desires, emotions, and are more willing to spend on their hobbies. (Shen Zhiyu & Zhang Xipeng, 2022)
+With China's sustained and rapid economic development, consumer demands have diversified, and consumption patterns have shifted towards valuing experiential and emotional spending. As a trendy toy sales method, blind boxes precisely target the young consumer market. The primary audience for blind boxes consists of young people, particularly the "post-90s" and "post-00s" generations. Compared to previous generations, these young consumers place greater emphasis on inner desires, emotions, and are more willing to spend on their hobbies. (Shen Zhiyu & Zhang Xipeng, 2022, 35)
 In 2016, Pop Mart successfully secured the exclusive license for Molly. Molly's endearing image resonated with young consumers, establishing an emotional connection through projection, becoming an emotional anchor for this demographic and imbuing trendy toys with personal significance. That same year, Pop Mart launched the MOLLY Zodiac series using the "IP + Blind Box" format for the first time; all 200 sets sold out instantly.
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 On one hand, Pop Mart fully leveraged consumers' curiosity-driven psychology. The blind box format fills the purchasing process with anticipation and surprise; this gambling-like thrill enhances the buying experience. On the other hand, blind box series based on IP images ignited consumers' collecting desires, similar to the psychology of stamp collecting. Each IP series includes various styles, and the drive to complete a set, own rare Hidden Editions, or acquire a particularly favored IP image compels repeated purchases.
-Furthermore, buying blind boxes fulfills contemporary young people's social needs, creating new social topics and interaction methods. Acquiring special edition blind boxes not only provides personal satisfaction but also grants a sense of social currency on platforms. Netizens enthusiastically share their blind box "spoils," exchange purchasing tips, and discuss selection strategies, further driving sales. (Wei Fuya, Zhang Keying, Zhao Jiali, 2025)
+Furthermore, buying blind boxes fulfills contemporary young people's social needs, creating new social topics and interaction methods. Acquiring special edition blind boxes not only provides personal satisfaction but also grants a sense of social currency on platforms. Netizens enthusiastically share their blind box "spoils," exchange purchasing tips, and discuss selection strategies, further driving sales. (Wei Fuya, Zhang Keying, Zhao Jiali, 2025, 49)
-According to financial reports, in 2024, Pop Mart achieved revenue of ¥13.04 billion, a year-on-year increase of 106.9%; adjusted net profit reached ¥3.4 billion, surging 185.9% year-on-year. This marked Pop Mart's first time exceeding ¥10 billion in revenue, with significant growth also seen in Greater China (Hong Kong, Macau, Taiwan) and overseas markets, with Southeast Asia being the highest contributor. (Xie Zhiying, 2025)
+According to financial reports, in 2024, Pop Mart achieved revenue of ¥13.04 billion, a year-on-year increase of 106.9%; adjusted net profit reached ¥3.4 billion, surging 185.9% year-on-year. This marked Pop Mart's first time exceeding ¥10 billion in revenue, with significant growth also seen in Greater China (Hong Kong, Macau, Taiwan) and overseas markets, with Southeast Asia being the highest contributor. (Xie Zhiying,,2025, 64)
 Besides Pop Mart, other Blind Box brands like 52TOYS, TOPTOY, and SonnyAngel are also immensely popular. The rise of "IP + Blind Box" has spurred a wave of "Blind Box Economy" applications, including stationery blind boxes, cosmetics blind boxes, snack blind boxes, and air ticket blind boxes.
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-“盲盒经济”是一种以“盲盒”为载体的商业营销模式。商家将动漫、潮玩等商品装入盲盒这种独特的包装，同时依托社交媒体和购物平台进行广告宣传，以及依赖消费者购买无法预知具体款式时的猎奇心理和收藏欲望，从而发展起来的集盲盒商品生产、盲盒宣传、盲盒销售为一体的新兴经济模式。（张朝阳，2024）
+“盲盒经济”是一种以“盲盒”为载体的商业营销模式。商家将动漫、潮玩等商品装入盲盒这种独特的包装，同时依托社交媒体和购物平台进行广告宣传，以及依赖消费者购买无法预知具体款式时的猎奇心理和收藏欲望，从而发展起来的集盲盒商品生产、盲盒宣传、盲盒销售为一体的新兴经济模式。（张朝阳，2024，6）
 === 盲盒的发展 ===
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-盲盒是潮流玩具的一种售卖形式，指消费者不能提前得知商品里面具体产品款式的玩具盒子，具有随机属性。盲盒的概念源于日本百货公司将滞销的商品装入没有标识的包装袋，以“福袋” 的名义售卖。 在日本，盲盒被称作“Mini Figures”。这种销售形式传播到欧美后，被赋予了一个可以鲜明体现产品特色的名字—“Blind Box”，即“盲盒”。 （宋林霖&柳淇方，2022）到了20世纪90年代，我国也开始出现类似于“盲盒经济”的营销模式，初期被认为是一种叫做“集卡式”的营销手段，是随机放置于儿童食品中的附属玩具，简称食玩。小时候干脆面曾风靡中国各大校园，比如小浣熊、小虎队、魔法士等，无数学子为其疯狂，不仅是因为这些干脆面好吃，更是为了抽中其附赠的卡。98年世界杯结束后，小虎队推出了世界杯球星卡全套总共有38款；小浣熊的水浒英雄卡，共108款，张张不同，十分新颖。
+盲盒是潮流玩具的一种售卖形式，指消费者不能提前得知商品里面具体产品款式的玩具盒子，具有随机属性。盲盒的概念源于日本百货公司将滞销的商品装入没有标识的包装袋，以“福袋” 的名义售卖。 在日本，盲盒被称作“Mini Figures”。这种销售形式传播到欧美后，被赋予了一个可以鲜明体现产品特色的名字—“Blind Box”，即“盲盒”。 （宋林霖&柳淇方，2022，67）到了20世纪90年代，我国也开始出现类似于“盲盒经济”的营销模式，初期被认为是一种叫做“集卡式”的营销手段，是随机放置于儿童食品中的附属玩具，简称食玩。小时候干脆面曾风靡中国各大校园，比如小浣熊、小虎队、魔法士等，无数学子为其疯狂，不仅是因为这些干脆面好吃，更是为了抽中其附赠的卡。98年世界杯结束后，小虎队推出了世界杯球星卡全套总共有38款；小浣熊的水浒英雄卡，共108款，张张不同，十分新颖。
 [[File:xhx.jpg]]
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-随着我国经济的持续迅猛发展，人们的消费需求更加多元化，消费方式也发生变化，逐渐重视精神消费。盲盒作为一种新潮的玩具售卖方式，精准切入年轻消费者市场。盲盒的受众群体大多数为“90后”“00后”等年轻人，相较于上一代人，这些年轻人更加注重内心的渴望与情感，更加愿意为自己的爱好买单。（申智玉&张曦鹏，2022）
+随着我国经济的持续迅猛发展，人们的消费需求更加多元化，消费方式也发生变化，逐渐重视精神消费。盲盒作为一种新潮的玩具售卖方式，精准切入年轻消费者市场。盲盒的受众群体大多数为“90后”“00后”等年轻人，相较于上一代人，这些年轻人更加注重内心的渴望与情感，更加愿意为自己的爱好买单。（申智玉&张曦鹏，2022，35）
 年，泡泡玛特成功获得Molly的独家授权， Molly以治愈的形象博得年轻消费者的好感，并通过情感投射与其建立情感联系，成为年轻消费群体的情感寄托，从而赋予潮玩更多与拥有者自身情感相关的意义。2016 年，泡泡玛特首次以“IP+盲盒”的形式推出 MOLLY 星座系列，200 套新品上架后很快被一抢而空。
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 一方面，泡泡玛特充分利用消费者的猎奇心理，以盲盒的形式让消费者在购买过程中充满期待和惊喜，这种“赌一把”的紧张刺激体验提升了购买乐趣；另一方面，基于 IP 形象的盲盒系列产品激发了消费者的收藏欲望，与集邮心理有异曲同工之妙。每个 IP 系列下包含不同款式，集齐完整系列、拥有稀有隐藏款或是自身特别喜欢的 IP 形象，这种渴望驱使消费者不断购买。
-此外，购买盲盒产品满足了当下年轻人的社交需求，成了一种新的社交话题和互动方式。在面对一些特殊款式的盲盒时，消费者的购买行为不仅让自己获得满足感，还可以在社交媒体上拥有“一席之地”。各位网友会热衷于分享购买的盲盒“战利品”，还会交流购买心得和挑选盲盒的攻略，这也在一定程度上推动了产品销售。（魏馥雅,张克英,赵甲立，2025）
+此外，购买盲盒产品满足了当下年轻人的社交需求，成了一种新的社交话题和互动方式。在面对一些特殊款式的盲盒时，消费者的购买行为不仅让自己获得满足感，还可以在社交媒体上拥有“一席之地”。各位网友会热衷于分享购买的盲盒“战利品”，还会交流购买心得和挑选盲盒的攻略，这也在一定程度上推动了产品销售。（魏馥雅,张克英,赵甲立，2025，49）
-根据财报，在2024年，泡泡玛特实现营收130.4亿元，同比去年增长了106.9%；经调整净利润为34亿元，同比增长185.9%，这也是泡泡玛特首次营收突破百亿，且在中国港澳台及海外营收实现大幅增长，其中，在东南亚市场营收最高。（谢之迎，2025）
+根据财报，在2024年，泡泡玛特实现营收130.4亿元，同比去年增长了106.9%；经调整净利润为34亿元，同比增长185.9%，这也是泡泡玛特首次营收突破百亿，且在中国港澳台及海外营收实现大幅增长，其中，在东南亚市场营收最高。（谢之迎，2025，64）
 除了泡泡玛特以外，还有52TOYS、TOPTOY、SonnyAngel等盲盒品牌深受大众喜爱。随着“IP＋盲盒”开始走红，众多如文具盲盒、美妆盲盒、零食盲盒、机票盲盒等“盲盒经济”的热潮也由此而来。

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 [6]中研网：2025年盲盒行业现状与发展趋势分析：未来五年，行业将诞生3-5家千亿市值企业(China Research Network.2025 Blind Box Industry Status and Development Trend Analysis: 3-5 Enterprises with Market Value Over 100 Billion to Emerge in the Next Five Years 2025)[https://www.chinairn.com/hyzx/20250218/1702405.shtml]
 === Terms and Expressions ===
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 Compound Annual Growth Rate (CAGR) 年均复合增长率
 === Questions ===
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 、Besides toys, what other items have been made into blind boxes?
 === Answers ===
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 To help me to write my final paper, I have used the following AI chatbot: DeepSeek
 I have prompted the chatbot with the following prompt: "You are a graduate student of English translation, now please help me to translate the following documents into English, to achieve accurate and concise language, no errors, and to apply to the terms and expressions in it"
 == 盲盒经济 ==
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 Compound Annual Growth Rate (CAGR) 年均复合增长率
 === 问题 ===
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 、除了玩具，还有哪些东西被做成盲盒？
 === 答案 ===
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 、机票、美妆、零食、文具等
 为了帮我完成期末论文，我使用了以下人工智能聊天机器人:Deepseek。
 我向聊天机器人DeepSeek提出了以下提示：“你是一名英语翻译专业的研究生，现在请你帮我将文档翻译成英文，要做到语言准确精炼，不出现错误，且运用到文档里面的术语词条”。

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 === AI Statement ===
 To help me to write my final paper, I have used the following AI chatbot: DeepSeek
 I have prompted the chatbot with the following prompt: "You are a graduate student of English translation, now please help me to translate the following documents into English, to achieve accurate and concise language, no errors, and to apply to the terms and expressions in it"
 == 盲盒经济 ==

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 === Answers ===
----
+----
 、A marketing model centered around Blind Boxes.

@@ Line 115: / Line 115: @@
 === Answers ===
 、A marketing model centered around Blind Boxes.
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 、Air tickets, cosmetics, snacks, stationery, and more.
 === AI Statement ===

@@ Line 52: / Line 52: @@
 ----
-[1] Zhang, C. Y. (2024). Research on Consumer Rights Protection in the Blind Box Economy [Master's thesis, Jiangxi Normal University].
+[2]宋林霖,柳淇方.盲盒经济发展中的监管难点与应对策略.中国市场监管研究,2022,(01):67-71.(Song Linlin, Liu Qifang. Regulatory Challenges and Countermeasures in the Development of the Blind Box Economy. China Market Regulation Research 2022)[https://kns.cnki.net/kcms2/article/abstract?v=ywQ10qv17SFocGXS9J2GAFKE9aTOVsvxwNQw2-aMxf22Qwqq29bpQ3GBViq0VjYXbYzowu6Uumfpp-ScJHnvA-7IhUztTMEm0OCdOuY7WfTiO8OTZwNRLS5fzUoSeAhH2UcbaBWDaa-JdmgLuUq9wqYiDHV9z1gZANS27HajDE4=&uniplatform=NZKPT]
-[2] Song, L. L., & Liu, Q. F. (2022). Regulatory Challenges and Countermeasures in the Development of the Blind Box Economy. China Market Regulation Research, (01), 67–71.
+[3]申智玉,张曦鹏.浅析盲盒经济多元化背后的“着迷密码”[J].现代营销,2022,(36):35-37.(Shen Zhiyu, Zhang Xipeng. Analysis of the "Enchantment Code" Behind the Diversification of the Blind Box Economy. Modern Marketing 2022)
-[3] Shen, Z. Y., & Zhang, X. P. (2022). Analysis of the "Enchantment Code" Behind the Diversification of the Blind Box Economy. Modern Marketing, (36), 35–37.
+[4]魏馥雅,张克英 & 赵甲立.(2025).泡泡玛特快速崛起之路.企业管理,(01),49-52.(Wei Fuya, Zhang Keli& Zhao Jiali The Rapid Rise of Pop Mart. Enterprise Management 2025)[https://kns.cnki.net/kcms2/article/abstract?v=ywQ10qv17SEr-vZqETYH-FX1OMtcL82a7Lv8JjUu1DJSyRdDyckcUD-VYBVsEJZtXuzyvq1hex7LuRkLblJj_0otDH1Jlcm0yBwb1F0hZe3hQhm6HcPnu7GKGzkAqpolbqyR1D2-g-m6sJ9jxWQbIQNuwwkHxHsy_AXkdW8Fhq8=&uniplatform=NZKPT]
-[4] Wei, F. Y., Zhang, K. Y., & Zhao, J. L. (2025). The Rapid Rise of Pop Mart. Enterprise Management, (01), 49–52.
+[5]谢之迎.泡泡玛特走出盲盒[J].21世纪商业评论,2025,(03):62-64.(Xie Zhiyin Pop Mart: Beyond Blind Boxes. 21st Century Business Review 2025)[https://kns.cnki.net/kcms2/article/abstract?v=ywQ10qv17SEqjXqNYU76K4PIECsbiZPnWA9LkdtXh6dlksMNOr4p2v62ZHtu9SA34XmE4blH1NQJCtrHDFh7EnXB_raHEqDsVfSUlMmse6k4-eup0GF4wBr2eEqgR7_SDESFRkZ21vx0Lm5OEqE_oTBFOk_FwK7OyZ5CPOupj5A=&uniplatform=NZKPT]
-[5] Xie, Z. Y. (2025). Pop Mart: Beyond Blind Boxes. 21st Century Business Review, (03), 62–64.
+[6]中研网：2025年盲盒行业现状与发展趋势分析：未来五年，行业将诞生3-5家千亿市值企业(China Research Network.2025 Blind Box Industry Status and Development Trend Analysis: 3-5 Enterprises with Market Value Over 100 Billion to Emerge in the Next Five Years 2025)[https://www.chinairn.com/hyzx/20250218/1702405.shtml]
 === Terms and Expressions ===
@@ Line 75: / Line 76: @@
 Meiji-era 明治时期
-Fukubukuro 福袋
+Mini Figures 福袋
 Collectible Card Marketing 集卡式营销
@@ Line 119: / Line 120: @@
 、Japan.
-、"Collectible Card Marketing"—accessory toys randomly placed in children’s food (Food Toys).
+、"Collectible Card Marketing"—accessory toys randomly placed in children's food (Food Toys).
 、Molly.
@@ Line 203: / Line 204: @@
 Meiji-era 明治时期
-Fukubukuro 福袋
+Mini Figures 福袋
 Collectible Card Marketing 集卡式营销

@@ Line 1: / Line 1: @@
-== Blind Box Economy ==
+== The Blind Box Economy ==
@@ Line 53: / Line 53: @@
 ----
-[1]申智玉 & 张曦鹏.(2022).浅析盲盒经济多元化背后的“着迷密码”.现代营销(下旬刊),(12),35-37.doi:10.19932/j.cnki.22-1256/F.2022.12.035.
+[1] Zhang, C. Y. (2024). Research on Consumer Rights Protection in the Blind Box Economy [Master's thesis, Jiangxi Normal University].
-[2]魏馥雅,张克英 & 赵甲立.(2025).泡泡玛特快速崛起之路.企业管理,(01),49-52.
+[2] Song, L. L., & Liu, Q. F. (2022). Regulatory Challenges and Countermeasures in the Development of the Blind Box Economy. China Market Regulation Research, (01), 67–71.
-[3]胡嘉雯.(2020).潮玩玩家群体的媒介使用与身份认同(硕士学位论文,中国社会科学院研究生院).硕士https://link.cnki.net/doi/10.27642/d.cnki.gskyy.2020.000285doi:10.27642/d.cnki.gskyy.2020.000285.
+[3] Shen, Z. Y., & Zhang, X. P. (2022). Analysis of the "Enchantment Code" Behind the Diversification of the Blind Box Economy. Modern Marketing, (36), 35–37.
 === Terms and Expressions ===
@@ Line 120: / Line 125: @@
 、Air tickets, cosmetics, snacks, stationery, and more.
 == 盲盒经济 ==
@@ Line 245: / Line 254: @@
 、机票、美妆、零食、文具等

← Older revision		Revision as of 08:37, 11 June 2025
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	5、Besides toys, what other items have been made into blind boxes?		5、Besides toys, what other items have been made into blind boxes?
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		+	=== Answers ===
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