User:Zhang Mengzhe - Revision history

Zhang Mengzhe at 07:33, 31 December 2024

2024-12-31T07:33:14Z

Zhang Mengzhe at 07:27, 31 December 2024

2024-12-31T07:27:02Z

Zhang Mengzhe at 07:21, 31 December 2024

2024-12-31T07:21:13Z

Zhang Mengzhe at 07:19, 31 December 2024

2024-12-31T07:19:00Z

Zhang Mengzhe at 07:17, 31 December 2024

2024-12-31T07:17:57Z

Zhang Mengzhe at 07:13, 31 December 2024

2024-12-31T07:13:36Z

Zhang Mengzhe at 07:11, 31 December 2024

2024-12-31T07:11:18Z

Zhang Mengzhe at 07:06, 31 December 2024

2024-12-31T07:06:35Z

Zhang Mengzhe at 07:03, 31 December 2024

2024-12-31T07:03:32Z

Zhang Mengzhe at 06:54, 31 December 2024

2024-12-31T06:54:40Z

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-[[File:zontwrth.jpg]]                      [[File:zqt564268.jpg]]
+[[File:zontwrth.jpg]]                      [[File:zqtwteixn.jpg]]
 Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.

← Older revision		Revision as of 07:27, 31 December 2024
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	近几年，随着短视频平台在国内外的爆火，时长更短、节奏更快的微短剧正在吸引更多观众的目光。微短剧是“竖屏”时代的产物，主要是为了满足用户碎片化的观影需求，一部微短剧总集数从十几到几十不等，每集短至几十秒，长达十几分钟。短剧之风兴起于国内市场，以抖音、快手等线上短视频平台为播放渠道，题材较为单一，主要以“霸道总裁”强取豪夺的爱情故事为叙事主线。随后，在海外推广过程中经本土化，外国版“霸道总裁”的故事在tiktok、ReelShort等APP上演，成功俘获了一大批外国观众。		近几年，随着短视频平台在国内外的爆火，时长更短、节奏更快的微短剧正在吸引更多观众的目光。微短剧是“竖屏”时代的产物，主要是为了满足用户碎片化的观影需求，一部微短剧总集数从十几到几十不等，每集短至几十秒，长达十几分钟。短剧之风兴起于国内市场，以抖音、快手等线上短视频平台为播放渠道，题材较为单一，主要以“霸道总裁”强取豪夺的爱情故事为叙事主线。随后，在海外推广过程中经本土化，外国版“霸道总裁”的故事在tiktok、ReelShort等APP上演，成功俘获了一大批外国观众。
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		+	[[File:zwuyx3.jpg]] [[File:xervte237i.jpg]]

	而要了解这类“霸总”短剧的爆火，就必须了解其前身——霸道总裁类型小说（以下简称霸总文）。目前国内的很多霸总短剧都是由小说改编而来，且无论是小说还是短剧，其核心叙事逻辑都是相同的。		而要了解这类“霸总”短剧的爆火，就必须了解其前身——霸道总裁类型小说（以下简称霸总文）。目前国内的很多霸总短剧都是由小说改编而来，且无论是小说还是短剧，其核心叙事逻辑都是相同的。

← Older revision		Revision as of 07:21, 31 December 2024
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	[[File:ttt.jpg]] [[File:uuu.jpg]]		[[File:ttt.jpg]] [[File:uuu.jpg]]
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	Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.		Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.

← Older revision		Revision as of 07:19, 31 December 2024
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	In recent years, with the popularity of short video platforms at home and abroad, the micro-drama featured shorter length, faster pace is catching more viewers' attention. As the product of the "vertical screen" development, micro-drama is born with the purpose of meeting phone users’ viewing demand in their fragmented time. And the number of episode of a micro short drama ranges from ten to dozens of episodes, and some is as long as ten minutes, but some as short as tens of seconds. The mania for micro-drama begins from China, with online short video platforms such as Douyin and Kuaishou as the broadcasting channels. Having subject unitary and one-sided theme, the micro-drama always tells the love story of "a alpha male or a boss in other words". Subsequently, undergoing some localization and adaption, this kind of Chinese bossy stories are exported to foreign countries and prevail. Out of surprise, bossy micro drama in foreign version successfully capture a large number of foreign audiences on tiktok, ReelShort and other apps.		In recent years, with the popularity of short video platforms at home and abroad, the micro-drama featured shorter length, faster pace is catching more viewers' attention. As the product of the "vertical screen" development, micro-drama is born with the purpose of meeting phone users’ viewing demand in their fragmented time. And the number of episode of a micro short drama ranges from ten to dozens of episodes, and some is as long as ten minutes, but some as short as tens of seconds. The mania for micro-drama begins from China, with online short video platforms such as Douyin and Kuaishou as the broadcasting channels. Having subject unitary and one-sided theme, the micro-drama always tells the love story of "a alpha male or a boss in other words". Subsequently, undergoing some localization and adaption, this kind of Chinese bossy stories are exported to foreign countries and prevail. Out of surprise, bossy micro drama in foreign version successfully capture a large number of foreign audiences on tiktok, ReelShort and other apps.
		+
		+	[[File:qonsguza.jpg]] [[File:zkqqobzetu.jpg]]

	To know the reason of the massive popularity of this kind of “bossy micro drama”, firstly, we need to have a comprehensive understanding of its predecessor - Chinese bossy fictions. Currently, the majority of bossy micro dramas in China are adapted from bossy fictions, and the core narrative logic of both novels and drama is the same.Ke Qianting (2021) believes that the bossy fiction is a subgenre of romantic novels that grows up along with online literature. It mainly narrates the love stories between men and women in the city. The bossy fiction can be divided into two kinds according to whether the hero mistreats the heroine or not, one is abusive fiction and the other is sweet fiction. (Ke Qianting, 2021: 98). In the process of creating these literary and television works, the writer or screenwriter tends deliberately take conflicts and plots in stories to the extreme in order to form a contrast and satisfy the curiosity and viewing pleasure of readers or audiences. For example, the boss always behaves like a cold and heartless man in the early stage, but after falling in love with the heroine, he begins to express his kindness to others in a proper way and takes more smiles. Or the story goes like this: the boss puts on an indifferent face in the presence of others and only shows his gentility and considerateness to his girl. Liang Yi (2015) points out that one of the typical characteristics of this kind of literature and TV creation is the repeated use of the same plot motif. In other words, these works embrace fixed narration and homogenized content. The romantic story always begins with a handsome, successful but bad-tempered boss and an ordinary but motivated girl. They encounter in coincidence and then suffer from many misunderstandings and go though difficult time, and finally fall in love with each other and harvest a happy ending.		To know the reason of the massive popularity of this kind of “bossy micro drama”, firstly, we need to have a comprehensive understanding of its predecessor - Chinese bossy fictions. Currently, the majority of bossy micro dramas in China are adapted from bossy fictions, and the core narrative logic of both novels and drama is the same.Ke Qianting (2021) believes that the bossy fiction is a subgenre of romantic novels that grows up along with online literature. It mainly narrates the love stories between men and women in the city. The bossy fiction can be divided into two kinds according to whether the hero mistreats the heroine or not, one is abusive fiction and the other is sweet fiction. (Ke Qianting, 2021: 98). In the process of creating these literary and television works, the writer or screenwriter tends deliberately take conflicts and plots in stories to the extreme in order to form a contrast and satisfy the curiosity and viewing pleasure of readers or audiences. For example, the boss always behaves like a cold and heartless man in the early stage, but after falling in love with the heroine, he begins to express his kindness to others in a proper way and takes more smiles. Or the story goes like this: the boss puts on an indifferent face in the presence of others and only shows his gentility and considerateness to his girl. Liang Yi (2015) points out that one of the typical characteristics of this kind of literature and TV creation is the repeated use of the same plot motif. In other words, these works embrace fixed narration and homogenized content. The romantic story always begins with a handsome, successful but bad-tempered boss and an ordinary but motivated girl. They encounter in coincidence and then suffer from many misunderstandings and go though difficult time, and finally fall in love with each other and harvest a happy ending.

← Older revision		Revision as of 07:17, 31 December 2024
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	[[File:ttt.jpg]] [[File:uuu.jpg]]		[[File:ttt.jpg]] [[File:uuu.jpg]]
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−	~~[[File:qopieyd.jpg]] [[File:zmsgdiwrq.jpg]]~~

	Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.		Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.

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 [[File:ttt.jpg]]                        [[File:uuu.jpg]]
- [[File:shixbug.jpg]]                     [[File:zbybaeqr.jpg]]
+[[File:qopieyd.jpg]]                      [[File:zmsgdiwrq.jpg]]
 Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.

← Older revision		Revision as of 07:06, 31 December 2024
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	'''I Male and Female Images Constructed in Bossy Fictions & Bossy Micro-Drama'''		'''I Male and Female Images Constructed in Bossy Fictions & Bossy Micro-Drama'''
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		+	[[File:zmili.jpg]] [[File:shibu.jpg]]

	First of all, literary and artistic works as bossy fictions & bossy micro-drama tend to exaggerate the gender characteristics of men and women. For example, when it comes to male image construction, such words as “lofty”, “imperial” , “heroic”, “large and tall”, “muscular”, “broad shoulders”, “physically fit” and so on will be used to highlight the superior body shape and masculinity of the hero. In contrast, when introducing the heroine, she is often depicted as a woman with a “petite figure”, “slender fingers” and “delicate waist”, having no female energy.		First of all, literary and artistic works as bossy fictions & bossy micro-drama tend to exaggerate the gender characteristics of men and women. For example, when it comes to male image construction, such words as “lofty”, “imperial” , “heroic”, “large and tall”, “muscular”, “broad shoulders”, “physically fit” and so on will be used to highlight the superior body shape and masculinity of the hero. In contrast, when introducing the heroine, she is often depicted as a woman with a “petite figure”, “slender fingers” and “delicate waist”, having no female energy.

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 [[File:ttt.jpg]]                        [[File:uuu.jpg]]
-[[File:vvv.jpg]]                         [[File:www.jpg]]
+[[File:yyyy.jpg]]                        [[File:zzzz.jpg]]
 Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.

← Older revision		Revision as of 06:54, 31 December 2024
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	[[File:ttt.jpg]] [[File:uuu.jpg]]		[[File:ttt.jpg]] [[File:uuu.jpg]]
		+
		+	[[File:vvv.jpg]] [[File:www.jpg]]

	Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.		Compared to bossy novels, the marketing method adopted by the bossy micro-drama is more commercialized. General speaking, its most effective marketing strategy is “Few Free Slices, Paid Complete Set”. In the Internet era, online traffic becomes the priority and top consideration. The company placing traffic to platforms would like to clip the micro-dramas into video slices, which are usually the most exciting and fascinating parts of the short plays, and then puts them on short video platforms such as Douyin and Kuaishou for large-scale stream promotion, and app users would be more likely to watch these slices when they go through videos. If they are interested in the slice, viewers can click the link in the comment to watch more (Yang Haibo & Ma Dong, 2024). Once audiences are longing for the complete set, it means that they are successfully hooked because the first few episodes of micro-dramas are usually free to watch, and the remaining episodes are unlocked and only available by watching advertisements or paying. However, there is only a limited number of episodes per day that can be unlocked by watching ads, so many viewers choose to pay for watching. As a result, once viewers have watched these short videos or purchased for them, the platform will to constantly push similar videos that the user may be interested in on the basis of big data, thereby inducing consumption again.