User:Wang Huian

Final Exam Paper

Hunan Tongguan Studio Short Drama Flim and Television City

Name Origin and Project Background

1.Name Meaning: The character "Shu" (vertical) in "Shudian" is derived from "vertical screen", indicating its position as the core base of Hunan's micro-short drama industry. Located in the Tongguan Ancient Town of Wangcheng District, Changsha, Hunan, the Tongguan Shudian Short Drama Film and Television City forms a conceptual contrast with "Heng" (horizontal) from Zhejiang Hengdian, which mainly focuses on horizontal screens, highlighting its differentiated advantages.

2.Predecessor and Renovation: Formerly the Tongguan Kiln National Style Amusement Park, it was renovated from the unfinished cultural tourism assets of Xinhualian Group through bankruptcy reorganization. The project revitalizes 3,000 acres of existing land and Tang-style buildings, with an initial investment of 20 million yuan in scene construction.

3.Industry Opportunity: By the end of 2024, the number of micro-short drama users in China reached 662 million, exceeding the number of food delivery and ride-hailing users, showing a strong market demand. Wangcheng District of Changsha has taken it as the core starting point for the micro-short drama industry, driven by the dual engines of "service + culture".

4.Opening Date: Officially opened on October 15, 2025.And the base was awarded the title of Hunan Provincial Micro-Short Drama Shooting Base.

Venue Scale and Scene Configuration

1.Overall Scale: Covering an area of 3,000 acres, it has more than 500 indoor and outdoor shooting studios, including ancient style, republican era, modern and other diverse styles, which can meet the shooting needs of all genres such as sweet romance, suspense, urban and fantasy.

2.Outdoor Scenes: Retaining Tang-style buildings, new scenes such as Republican Street, Jiangnan-style streets and alleys, and Huizhou-style ancient villages have been built to restore the styles of different eras. Meanwhile, 10 district-level demonstration shooting locations including Changsha Tongguan Kiln National Archaeological Site Park are open as supplementary outdoor locations.

3.Indoor Scenes: More than 200 indoor shooting studios cover modern scenes such as hospitals, schools, office buildings, mansions, cafes and laboratories. A single venue can quickly switch between multiple scenes, saving 30%-40% of the crew's transition time.

4.Technical Support: Provides professional lighting, sound recording and photography equipment rental services, and connects with post-production resources of Malanshan Cultural and Creative Park to realize one-stop service of "shooting - editing - packaging".

Operation Model and Service System

1.Core Income: Focuses on film and television shooting services, including venue rental, equipment rental and co-shooting services. Upon opening, it received a 200,000 yuan support reward from Wangcheng District, becoming the first beneficiary of the policy.

2.Cultural Tourism Supporting Facilities: Open to ordinary tourists for free, it generates peripheral income through catering (20 yuan affordable set meals), accommodation, cultural and creative retail, etc. The target is to attract 200,000 tourists annually and drive consumption exceeding 200 million yuan.

3.Talent Training and Employment: Launches the "Short Drama + Education" program, trains 2,000 professional talents annually, provides 5,000 jobs, and incubates college student entrepreneurship projects.

4.Copyright Protection: On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build a micro-short drama copyright protection system, laying a solid "moat" for the industry.

Other Information about "Shudian" Bases

At present, the Shudian base has formed a national network supported by three core bases in Zhengzhou, Wangcheng (Changsha) and Dongguan, and extended by characteristic branches in Shanghai, Nanjing and other cities. The core bases are based on regional industrial needs and radiate surrounding creative teams; the characteristic branches achieve differentiated development relying on local resource endowments. Together, they form an ecological carrier for the micro-short drama industry covering multi-genre shooting, full-process services and cross-field integration, and have become the core force promoting the large-scale and standardized development of China's micro-short drama industry.

1.Zhengzhou Base: Benchmark of Central Plains Smart Film and Television

As the core benchmark of the Shudian system, the Zhengzhou base is rooted in a 210,000 square meters 5G smart park and is the first full-link ecological base for micro-short dramas in the Central Plains region. With the goal of "radiating the central and western regions and building a 10 billion yuan market", the base has built 85 segmented scenes covering three core themes: modern, era-themed and banquet-themed, including high-frequency shooting scenes such as overbearing president's villa, full-scene hospital, 1990s classroom and republican-era mansion.The modular design meets the efficient needs of multi-episode continuous shooting. Relying on Henan Province's special subsidy policy for micro-short dramas, the base offers preferential policies such as 60 hours of rent-free trial operation, and carries out order-based talent training in conjunction with universities to help Zhengzhou strive for the target of a 10 billion yuan micro-short drama market scale by 2027.

2.Dongguan Base: Professional Short Drama Hub in South China

The Dongguan base is the first comprehensive micro-short drama base in Dongguan, located in Kaida Technology Design Center, Nancheng Street. Based on the manufacturing foundation and location advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, it fills the gap of professional short drama bases in South China. Within an 8,000 square meters space, the base has built 108 standardized and modular scenes, including common short drama scenes such as president's office, civil affairs bureau, school and cafe, accurately matching the efficient shooting needs of micro-short dramas.Meanwhile, the base expands outdoor shooting locations in conjunction with surrounding parks and business districts. In a short period of time, it has attracted more than 100 film crews to settle in and completed the creation of nearly 200 short dramas, forming the operation characteristics of "standardized scenes, integrated services and efficient creation".

3. Shanghai International Short Video Center: Highland of Urban Premium Short Dramas

The former site of Shanghai "Shudian" was an old factory building of Yaoji Poker, which was renovated and expanded to 45,000 square meters. Now it has developed into an urban premium short drama base integrating shooting, incubation and distribution. The base innovatively builds universal ancient-style scenes, including core settings such as city gates and imperial palaces, and introduces virtual shooting technology, which has provided shooting support for film and television works.By establishing an industrial alliance, the base integrates high-quality resources such as screenwriters, directors and distributors, and has successfully incubated hit short dramas with over 1 billion views, forming a development model of "technology empowerment + content incubation + platform connection" and becoming an important carrier for the upgrading of Shanghai's digital cultural industry.

4.Nanjing Hutou Village Base: Model of Rural Resource Activation

The "1+1" base in Hutou Village, Nanjing is a distinctive rural base in the Shudian system. Transformed from an idle primary school in the village, the more than 6,000 square meters space is divided into more than 20 scene units, including characteristic scenes such as retro classrooms, rural residences and republican-era courtyards. The base innovatively sets up a "prop supermarket" that collects various retro items, and provides flexible customized prop services to meet the shooting needs of niche genres. The base not only endows new value to idle rural resources, but also drives local villagers to participate in group acting, logistics services and other work, realizing the positive interaction of "film and television industry + rural revitalization" and becoming a typical case of county-level film and television industry development.

References

1.Hunan Daily. Shudian Opens: A "Vertical Screen Dream Factory" to Rise by the Xiangjiang River（湖南日报. 竖店开张，湘江边将崛起“竖屏梦工厂”）[N]. 2025-10-16.

2.Toutiao. Changsha Transforms "Unfinished Ancient Town" into Hunan Shudian, Benchmarking Zhejiang Hengdian: What's Missing?（今日头条. 长沙把“烂尾古镇”改为湖南竖店，对标浙江横店，还差点什么？）[EB/OL]. 2025-12-17.

3.Rednet. Watching the Tide | "Heng" in Zhejiang, "Shu" in Hunan（红网. 观潮的螃蟹丨浙江一“横”，湖南一“竖”） [EB/OL]. 2025-10-18.

4.Changsha Evening News. Visit Tongguan in September: Shudian Takes You into the "Drama" in Seconds（长沙晚报. 9月再去铜官，竖店带你一秒“入戏”） [N]. 2025-05-29.

5.New Hunan. On the Wind: How High Can Hunan's "Vertical Screen" Industry Reach?（新湖南. 风口之上，湖南“竖屏”产业有多高？） [EB/OL]. 2025-12-26.

6.The Paper. City of Micro-Short Dramas: Changsha!（澎湃新闻. 微短剧之城，长沙！） [EB/OL]. 2025-10-20.

7.CCTV.com. Signing Ceremony of Changsha Wangcheng Tongguan Shudian Film and Television Base: Aiming to Build the Largest Micro-Short Drama Base in Central China （央视网. 长沙望城铜官窑竖店影视基地签约 旨在打造中部最大微短剧基地）[EB/OL]. 2025-05-28.

8.Toutiao. Hunan "Shudian" Officially Launches: Can Tongguan Ancient Town Replicate Hengdian's Myth?（今日头条. 湖南“竖店”正式亮剑！铜官窑古镇能否复制横店神话？） [EB/OL]. 2025-12-18.

9.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Zhengzhou·Shudian: Panoramic Introduction to the Full-Scene Ecological Base for Micro-Short Dramas（郑州·竖店一站式影视微短剧拍摄基地. 郑州·竖店：微短剧全场景生态基地全景介绍） [EB/OL]. 2025-11-21.

10.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Inviting You to Enter the Golden Track of the Industry: Zhengzhou Shudian is Here （郑州·竖店一站式影视微短剧拍摄基地. 邀您入局产业黄金赛道，郑州竖店在这里）[EB/OL]. 2025-11-13.

11.Marching China | "Shudian" Enters the Village（行进中国|“竖店”进村来）[EB/OL]. 2025-09-26.

12.China International Import Expo | Five-Year Transformation of Shanghai "Shudian": From Poker Factory to Short Drama Industry Highland（进博会丨上海“竖店”五年蝶变: 从扑克厂房跃升为短剧产业高地）[EB/OL]. 2025-11-08.

Terms

Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城

micro-short drama 微短剧

Tongguan Kiln National Style Amusement Park 铜官窑国风乐园

Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园

Malanshan Cultural and Creative Park 马栏山文创园

China Netcasting Services Association 中国网络视听协会

full-link ecological base 全链路生态基地

existing land 存量土地

order-based talent training 订单式人才培养

content incubation 内容孵化

Questions

1.What does the character "Shu" (vertical) in Hunan Shudian Short Drama Film and Television City derive from?

2.What measure has Hunan Shudian Short Drama Film and Television City taken to build a micro-short drama copyright protection system, and who is the signing partner?

3.What are the three core bases and two characteristic branches of the national network of Shudian bases?

4.What is the target market scale of Zhengzhou Shudian Base, and what key supporting measures have been launched to achieve this target?

5.What was the predecessor of Shanghai "Shudian", and what are the three key links of its core development model?

Answers

1.The character "Shu" in "Shudian" is derived from "vertical screen".

2.On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build the micro-short drama copyright protection system.

3.The three core bases are Zhengzhou, Wangcheng (Changsha) and Dongguan; the two characteristic branches are Shanghai and Nanjing.

4.The target is to achieve a 10-billion-yuan micro-short drama market scale by 2027; the key measures include offering 60 hours of rent-free trial operation, relying on Henan Province's special subsidy policy for micro-short dramas, and carrying out order-based talent training in conjunction with universities.

5.Its predecessor was the old factory building of Yaoji Poker; the core development model is "technology empowerment + content incubation + platform connection".

期末论文

湖南铜官竖店短剧影视城

名称由来与项目背景

1.名称含义：“竖店”之“竖”取自“竖屏”，是湖南微短剧产业的核心基地，位于湖南长沙望城铜官窑古镇的铜官竖店短剧影视城，与以横屏为主的浙江横店的“横”形成概念对仗，凸显差异化优势。

2.前身与改造：前身为铜官窑国风乐园，由新华联集团破产重整的烂尾文旅资产改造而来，盘活3000亩存量土地与唐风建筑群，一期投资2000万元用于场景建设。

3.产业契机：2024年底中国微短剧用户达6.62亿，规模超外卖、网约车用户，市场需求旺盛；长沙望城区以“服务+文化”双轮驱动，将其作为微短剧产业核心抓手。

4.开业时间：2025年10月15日正式开业，同时被授牌为湖南省微短剧拍摄基地。

场地规模与场景配置

1.整体规模：占地3000亩，拥有超500个室内外片场，涵盖古风、民国、现代等多元风格，可满足甜宠、悬疑、都市、奇幻等全题材拍摄需求。

2.室外场景：保留唐风建筑群，新建民国街、江南街巷、徽派古寨等，还原不同时代风貌；同时开放长沙铜官窑国家考古遗址公园等10个区级示范片场作为外景补充。

3.室内场景：200+室内片场，覆盖医院、学校、写字楼、豪宅、咖啡馆、实验室等现代场景，单一场地可快速切换多场景，剧组转场时间节省30%-40%。

4.技术配套：提供专业灯光、收音、摄影设备租赁，对接马栏山文创园后期制作资源，实现“拍摄-剪辑-包装”一站式服务。

运营模式与服务体系

1.核心收入：以影视拍摄服务为核心，包括场地租赁、设备租赁、协拍服务等；开业即获望城区20万元扶持奖励，为政策首家受益者。

2.文旅配套：对普通游客免费开放，通过餐饮（20元平价套餐）、住宿、文创零售等实现外围收入，目标年吸引游客20万人次，带动消费超2亿元。

3.人才与就业：推出“短剧+教育”计划，年培训2000人次专业人才，提供5000个就业岗位，孵化大学生创业项目。

4.版权保障：2025年10月15日与中国网络视听协会版权工作委员会签约，构建微短剧版权保护体系，为产业筑牢“护城河”。

其他“竖店”相关信息

目前，竖店基地已形成以郑州、长沙望城、东莞三大核心基地为支撑，上海、南京等特色分支为延伸的全国网络。核心基地立足区域产业需求，辐射周边创作团队；特色分支则依托地方资源禀赋实现差异化发展，共同构成覆盖多题材拍摄、全流程服务、跨领域融合的微短剧产业生态载体，成为推动我国微短剧规模化、标准化发展的核心力量。

1.郑州基地：中原智慧影视标杆

作为竖店体系的核心标杆，郑州基地根植于21万㎡5G智慧园区，是中原地区首个微短剧全链路生态基地。基地以“辐射中西部、打造百亿市场”为目标，构建85个细分场景，覆盖现代、年代、宴会三大核心主题，包含霸总别墅、医院全场景、90年代教室、民国公馆等高频拍摄场景，模块化设计满足多集连拍的高效需求。依托河南省微短剧专项补贴政策，基地推出试运营60小时免租等优惠，联动高校开展订单式人才培养，助力郑州冲击2027年百亿微短剧市场规模目标。

2.东莞基地：华南专业短剧枢纽

东莞基地是东莞首个微短剧综合性基地，选址南城街道凯达科技设计中心，立足粤港澳大湾区的制造业基础与区位优势，填补了华南地区专业短剧基地的空白。基地8000平方米空间内打造108个标准化模块化场景，涵盖总裁办公室、民政局、学校、咖啡馆等常见短剧场景，精准匹配微短剧高效拍摄需求。同时，基地联动周边公园、商圈拓展外景地，短期内已吸引超100个剧组入驻，完成近200部短剧创作，形成“场景标准化、服务一体化、创作高效化”的运营特色。

3.上海国际短视频中心：都市精品短剧高地

上海“竖店”前身为姚记扑克旧厂房，经改造扩容至45000平方米，现已发展为集拍摄、孵化、发行为一体的都市精品短剧基地。基地创新打造通用型古装场景，包含城门、皇宫大殿等核心布景，同时引入虚拟拍摄技术。通过组建产业联盟，基地整合编剧、导演、发行等优质资源，成功孵化出播放量破10亿的爆款短剧，形成“技术赋能+内容孵化+平台对接”的发展模式，成为上海数字文化产业升级的重要载体。

4.南京湖头村基地：乡村资源活化样本

南京湖头村“1+1”基地是竖店体系中极具特色的乡村型基地，由村内闲置小学改造而成，6000多平方米空间划分20多个场景单元，涵盖复古教室、乡村民居、民国小院等特色场景。基地创新设立“道具超市”，收纳各类复古物件，同时提供柔性定制道具服务，满足小众题材拍摄需求。该基地不仅为乡村闲置资源赋予新价值，更带动当地村民参与群演、后勤服务等工作，实现“影视产业+乡村振兴”的良性互动，成为县域影视产业发展的典型案例。

参考文献

1. 湖南日报. 竖店开张，湘江边将崛起“竖屏梦工厂”[N]. 2025-10-16.

2. 今日头条. 长沙把“烂尾古镇”改为湖南竖店，对标浙江横店，还差点什么？[EB/OL]. 2025-12-17.

3. 红网. 观潮的螃蟹丨浙江一“横”，湖南一“竖”[EB/OL]. 2025-10-18.

4. 长沙晚报. 9月再去铜官，竖店带你一秒“入戏”[N]. 2025-05-29.

5. 新湖南. 风口之上，湖南“竖屏”产业有多高？[EB/OL]. 2025-12-26.

6. 澎湃新闻. 微短剧之城，长沙！[EB/OL]. 2025-10-20.

7. 央视网. 长沙望城铜官窑竖店影视基地签约 旨在打造中部最大微短剧基地[EB/OL]. 2025-05-28.

8. 今日头条. 湖南“竖店”正式亮剑！铜官窑古镇能否复制横店神话？[EB/OL]. 2025-12-18.

9. 郑州·竖店一站式影视微短剧拍摄基地. 郑州·竖店：微短剧全场景生态基地全景介绍[EB/OL].,2025-11-21.

10. 郑州·竖店一站式影视微短剧拍摄基地. 邀您入局产业黄金赛道，郑州竖店在这里[EB/OL]. 2025-11-13.

11. 行进中国|“竖店”进村来[EB/OL]. 2025-09-26.

12. 进博会丨上海“竖店”五年蝶变: 从扑克厂房跃升为短剧产业高地[EB/OL]. 2025-11-08.

术语

Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城

micro-short drama 微短剧

Tongguan Kiln National Style Amusement Park 铜官窑国风乐园

Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园

Malanshan Cultural and Creative Park 马栏山文创园

China Netcasting Services Association 中国网络视听协会

full-link ecological base 全链路生态基地

existing land 存量土地

order-based talent training 订单式人才培养

content incubation 内容孵化

问题

1.湖南竖店短剧影视城的 “竖” 字取自什么？

2.湖南竖店短剧影视城通过什么举措构建微短剧版权保护体系，签约对象是谁？

3.竖店基地全国网络的三大核心基地和两大特色分支分别是哪些城市？

4.郑州竖店基地的目标市场规模是多少，为实现该目标推出了哪些关键支持措施？

5.上海 “竖店” 的前身是什么，其核心发展模式包含哪三个关键环节？

答案

1.竖店”之“竖”取自“竖屏”。

2.2025 年 10 月 15 日与中国网络视听协会版权工作委员会签约，以此构建微短剧版权保护体系。

3.三大核心基地为郑州、长沙望城、东莞；两大特色分支为上海、南京。

4.目标是 2027 年实现百亿微短剧市场规模；关键措施包括推出试运营 60 小时免租优惠、依托河南省微短剧专项补贴政策、联动高校开展订单式人才培养。

5.前身为姚记扑克旧厂房；核心发展模式是 “技术赋能 + 内容孵化 + 平台对接”。