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lululemon Lululemon's Ayn Rand Tote Bags Promote Tea Party

Lululemon's Ayn Rand Tote Bags Promote Tea Celebration

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Lululemon Atheletica (LULU) constructed its brand by selling pricey exercise garments to affluent ladies who may perhaps ,lululemonoutletca2013.webs/, view yoga a lot more as trendy physical exercise than meditative experience. This week, the Toronto-based firm came below fire for holiday tote bags that promote a Tea Party-esque message taken from Ayn Rand's controversial novel "Atlas Shrugged."

The bags, which study "Who is John Galt?" -- a phrase from "Atlas Shrugged" -- offended those that disagree with Rand's theories on unregulated capitalism and selfishness as a virtue. "This is actually disturbing," a commentator named Sarah wrote on Lululemon's blog. "It?s not an extremely yogic message," Alex Johnson, a teacher in the nonprofit Dirt Low-priced Yoga in Dallas, told The Huffington Post. "But there's a lot of non yogic .

lululemon sale, stuff that goes on within the yoga community. Who requires to devote $90 on a pair of pants?"

A Lululemon spokesperson told The Huffington Post that it had selected to "include these statements [on tote bags] to make conversation amongst our guests."

"You may well be asking yourself why a company that makes yoga clothing has selected a legendary literary character's name to adorn the side of our bags," Lululemon?s weblog explains. The book can be a preferred of founder Chip Wilson, and had a "great impact on his quest to elevate the planet from mediocrity to greatness [emphasis theirs]."

For each negative comment on the Lululemon weblog, you will find no less than two fans commending the enterprise. "AMAZING post!" wrote Anil Singh. "Lulu - you make me feel like I can do something (and I truly can!). THANK YOU!"

Meanwhile, the company's bottom line is expanding as rapidly as a yoga-quitter's rear. Founded in 1998 in Vancouver, Canada, the business raised $327.six million in its 2007 Initial Public Offering. In Q2 of 2011, it earned $212.32 million in income, up from $152.21 million within the similar period in 2010. In addition, it opened 21 new shops .

lululemon, that year, bringing the number of places up to 151 nationwide.

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Like Forever 21 -- which prints the phrase "John 3:16," a biblical verse, around the bottom of just about every shopping bag -- Lululemon has place quirky phrases on its tote bags prior to, supposedly as a strategy to communicate enterprise values. Earlier messages integrated "Nature desires us to be mediocre," "The conscious mind can only hold one thought at a time," and "Children will be the orgasm of life."

"They place shocking statements on their bags so people spend consideration and purchase their products," stated Johnson, the yoga instructor. "So far, it has worked for them pretty properly."

Some believe that this time the business has gone too far in aligning itself with a message that is not just attention-grabbing, but alienating.

"This polarizes folks," explained Donna Sturgess, president of Buyology Inc.,toms outlet store, a branding consultancy firm. "[Who is John Galt?] is really a sophisticated query. A whole lot of individuals don?t know what it indicates or haven?t read Ayn Rand considering the fact that college."

Some of those that essentially do get the reference are usually turned off by it, regardless of whether they agree or disagree. "If you do yoga ,lululemon us, for calming and peace this really is an agitating question,toms outlet store," she stated.

Indeed, the quote may well be so un-zen that some consumers will no longer patronize stores.

"Maybe the next Lululemon bags can sport a quote from L. Ron Hubbard and also a reference to a single of his 'legendary literary characters,'" wrote Susie. So I am in college for sequential art. I just completed out my very first term, and so I need to share .

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