User:Wang Huian

Final Exam Paper

Hunan Tongguan Studio Short Drama Flim and Television City

Name Origin and Project Background

1.Name Meaning: The character "Shu" (vertical) in "Shudian" is derived from "vertical screen", indicating its position as the core base of Hunan's micro-short drama industry. Located in the Tongguan Ancient Town of Wangcheng District, Changsha, Hunan, the Tongguan Shudian Short Drama Film and Television City forms a conceptual contrast with "Heng" (horizontal) from Zhejiang Hengdian, which mainly focuses on horizontal screens, highlighting its differentiated advantages.

2.Predecessor and Renovation: Formerly the Tongguan Kiln National Style Amusement Park, it was renovated from the unfinished cultural tourism assets of Xinhualian Group through bankruptcy reorganization. The project revitalizes 3,000 acres of existing land and Tang-style buildings, with an initial investment of 20 million yuan in scene construction.

3.Industry Opportunity: By the end of 2024, the number of micro-short drama users in China reached 662 million, exceeding the number of food delivery and ride-hailing users, showing a strong market demand. Wangcheng District of Changsha has taken it as the core starting point for the micro-short drama industry, driven by the dual engines of "service + culture".

4.Opening Date: Officially opened on October 15, 2025.And the base was awarded the title of Hunan Provincial Micro-Short Drama Shooting Base.

Venue Scale and Scene Configuration

1.Overall Scale: Covering an area of 3,000 acres, it has more than 500 indoor and outdoor shooting studios, including ancient style, republican era, modern and other diverse styles, which can meet the shooting needs of all genres such as sweet romance, suspense, urban and fantasy.

2.Outdoor Scenes: Retaining Tang-style buildings, new scenes such as Republican Street, Jiangnan-style streets and alleys, and Huizhou-style ancient villages have been built to restore the styles of different eras. Meanwhile, 10 district-level demonstration shooting locations including Changsha Tongguan Kiln National Archaeological Site Park are open as supplementary outdoor locations.

3.Indoor Scenes: More than 200 indoor shooting studios cover modern scenes such as hospitals, schools, office buildings, mansions, cafes and laboratories. A single venue can quickly switch between multiple scenes, saving 30%-40% of the crew's transition time.

4.Technical Support: Provides professional lighting, sound recording and photography equipment rental services, and connects with post-production resources of Malanshan Cultural and Creative Park to realize one-stop service of "shooting - editing - packaging".

Operation Model and Service System

1.Core Income: Focuses on film and television shooting services, including venue rental, equipment rental and co-shooting services. Upon opening, it received a 200,000 yuan support reward from Wangcheng District, becoming the first beneficiary of the policy.

2.Cultural Tourism Supporting Facilities: Open to ordinary tourists for free, it generates peripheral income through catering (20 yuan affordable set meals), accommodation, cultural and creative retail, etc. The target is to attract 200,000 tourists annually and drive consumption exceeding 200 million yuan.

3.Talent Training and Employment: Launches the "Short Drama + Education" program, trains 2,000 professional talents annually, provides 5,000 jobs, and incubates college student entrepreneurship projects.

4.Copyright Protection: On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build a micro-short drama copyright protection system, laying a solid "moat" for the industry.

Other Information about "Shudian" Bases

At present, the Shudian base has formed a national network supported by three core bases in Zhengzhou, Wangcheng (Changsha) and Dongguan, and extended by characteristic branches in Shanghai, Nanjing and other cities. The core bases are based on regional industrial needs and radiate surrounding creative teams; the characteristic branches achieve differentiated development relying on local resource endowments. Together, they form an ecological carrier for the micro-short drama industry covering multi-genre shooting, full-process services and cross-field integration, and have become the core force promoting the large-scale and standardized development of China's micro-short drama industry.

1.Zhengzhou Base: Benchmark of Central Plains Smart Film and Television

As the core benchmark of the Shudian system, the Zhengzhou base is rooted in a 210,000 square meters 5G smart park and is the first full-link ecological base for micro-short dramas in the Central Plains region. With the goal of "radiating the central and western regions and building a 10 billion yuan market", the base has built 85 segmented scenes covering three core themes: modern, era-themed and banquet-themed, including high-frequency shooting scenes such as overbearing president's villa, full-scene hospital, 1990s classroom and republican-era mansion.The modular design meets the efficient needs of multi-episode continuous shooting. Relying on Henan Province's special subsidy policy for micro-short dramas, the base offers preferential policies such as 60 hours of rent-free trial operation, and carries out order-based talent training in conjunction with universities to help Zhengzhou strive for the target of a 10 billion yuan micro-short drama market scale by 2027.

2.Dongguan Base: Professional Short Drama Hub in South China

The Dongguan base is the first comprehensive micro-short drama base in Dongguan, located in Kaida Technology Design Center, Nancheng Street. Based on the manufacturing foundation and location advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, it fills the gap of professional short drama bases in South China. Within an 8,000 square meters space, the base has built 108 standardized and modular scenes, including common short drama scenes such as president's office, civil affairs bureau, school and cafe, accurately matching the efficient shooting needs of micro-short dramas.Meanwhile, the base expands outdoor shooting locations in conjunction with surrounding parks and business districts. In a short period of time, it has attracted more than 100 film crews to settle in and completed the creation of nearly 200 short dramas, forming the operation characteristics of "standardized scenes, integrated services and efficient creation".

3. Shanghai International Short Video Center: Highland of Urban Premium Short Dramas

The former site of Shanghai "Shudian" was an old factory building of Yaoji Poker, which was renovated and expanded to 45,000 square meters. Now it has developed into an urban premium short drama base integrating shooting, incubation and distribution. The base innovatively builds universal ancient-style scenes, including core settings such as city gates and imperial palaces, and introduces virtual shooting technology, which has provided shooting support for film and television works.By establishing an industrial alliance, the base integrates high-quality resources such as screenwriters, directors and distributors, and has successfully incubated hit short dramas with over 1 billion views, forming a development model of "technology empowerment + content incubation + platform connection" and becoming an important carrier for the upgrading of Shanghai's digital cultural industry.

4.Nanjing Hutou Village Base: Model of Rural Resource Activation

The "1+1" base in Hutou Village, Nanjing is a distinctive rural base in the Shudian system. Transformed from an idle primary school in the village, the more than 6,000 square meters space is divided into more than 20 scene units, including characteristic scenes such as retro classrooms, rural residences and republican-era courtyards. The base innovatively sets up a "prop supermarket" that collects various retro items, and provides flexible customized prop services to meet the shooting needs of niche genres. The base not only endows new value to idle rural resources, but also drives local villagers to participate in group acting, logistics services and other work, realizing the positive interaction of "film and television industry + rural revitalization" and becoming a typical case of county-level film and television industry development.

References

1.Hunan Daily. Shudian Opens: A "Vertical Screen Dream Factory" to Rise by the Xiangjiang River [N]. 2025-10-16.

2.Toutiao. Changsha Transforms "Unfinished Ancient Town" into Hunan Shudian, Benchmarking Zhejiang Hengdian: What's Missing? [EB/OL]. 2025-12-17.

3.Rednet. Watching the Tide | "Heng" in Zhejiang, "Shu" in Hunan [EB/OL]. 2025-10-18.

4.Changsha Evening News. Visit Tongguan in September: Shudian Takes You into the "Drama" in Seconds [N]. 2025-05-29.

5.New Hunan. On the Wind: How High Can Hunan's "Vertical Screen" Industry Reach? [EB/OL]. 2025-12-26.

6.The Paper. City of Micro-Short Dramas: Changsha! [EB/OL]. 2025-10-20.

7.CCTV.com. Signing Ceremony of Changsha Wangcheng Tongguan Shudian Film and Television Base: Aiming to Build the Largest Micro-Short Drama Base in Central China [EB/OL]. 2025-05-28.

8.Toutiao. Hunan "Shudian" Officially Launches: Can Tongguan Ancient Town Replicate Hengdian's Myth? [EB/OL]. 2025-12-18.

9.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Zhengzhou·Shudian: Panoramic Introduction to the Full-Scene Ecological Base for Micro-Short Dramas [EB/OL]. 2025-11-21.

10.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Inviting You to Enter the Golden Track of the Industry: Zhengzhou Shudian is Here [EB/OL]. 2025-11-13.

11.Marching China | "Shudian" Enters the Village [EB/OL]. 2025-09-26.

12.China International Import Expo | Five-Year Transformation of Shanghai "Shudian": From Poker Factory to Short Drama Industry Highland [EB/OL]. 2025-11-08.

Terms

Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城

micro-short drama 微短剧

Tongguan Kiln National Style Amusement Park 铜官窑国风乐园

Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园

Malanshan Cultural and Creative Park 马栏山文创园

China Netcasting Services Association 中国网络视听协会

full-link ecological base 全链路生态基地

existing land 存量土地

order-based talent training 订单式人才培养

content incubation 内容孵化

Questions

1.What does the character "Shu" (vertical) in Hunan Shudian Short Drama Film and Television City derive from?

2.What measure has Hunan Shudian Short Drama Film and Television City taken to build a micro-short drama copyright protection system, and who is the signing partner?

3.What are the three core bases and two characteristic branches of the national network of Shudian bases?

4.What is the target market scale of Zhengzhou Shudian Base, and what key supporting measures have been launched to achieve this target?

5.What was the predecessor of Shanghai "Shudian", and what are the three key links of its core development model?

Answers

1.The character "Shu" in "Shudian" is derived from "vertical screen".

2.On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build the micro-short drama copyright protection system.

3.The three core bases are Zhengzhou, Wangcheng (Changsha) and Dongguan; the two characteristic branches are Shanghai and Nanjing.

4.The target is to achieve a 10-billion-yuan micro-short drama market scale by 2027; the key measures include offering 60 hours of rent-free trial operation, relying on Henan Province's special subsidy policy for micro-short dramas, and carrying out order-based talent training in conjunction with universities.

5.Its predecessor was the old factory building of Yaoji Poker; the core development model is "technology empowerment + content incubation + platform connection".