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==Final Paper==
 
  
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===Lantern Riddles===
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==Final Exam Paper==
  
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===== Origin and Evolution: From Courtly Allusions to Popular Refined Play =====
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===Hunan Tongguan Studio Short Drama Flim and Television City===
  
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The origin of lantern riddles can be traced back to "hidden words" or "obscure language" in ancient political life. During the Spring and Autumn and Warring States periods, court officials often used veiled metaphors to advise rulers, forming a subtle and implicit art of speech, such as the allusion of the bird that "did not fly or sing for three years" referring to King Zhuang of Chu. This method of expressing true meaning through implication constitutes the most primitive kernel of riddles. In the Eastern Han Dynasty, literati elevated this linguistic wisdom to new heights. The eight characters "Huang Juan You Fu, Wai Sun Ji Jiu" inscribed by Cai Yong on the back of the Cao E Stele were deciphered by Yang Xiu as "Jue Miao Hao Ci" (meaning "absolutely wonderful eulogy"). This event is regarded as China's first complete literary riddle. Its approach of deconstructing character forms to grasp meaning established one of the fundamental techniques for later lantern riddle creation.
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====Name Origin and Project Background====
  
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During the Sui and Tang dynasties, riddle activities gradually shifted from political metaphor to literati entertainment. The Tang Dynasty saw a large number of object-describing poetic riddles, such as Li Qiao's poem "Wind," which describes the state of wind without mentioning the character "wind" (feng) once. The boundary between poetry and riddles began to blur. By the Song Dynasty, with the prosperity of urban commerce and the rise of civic culture, riddle-guessing activities merged with the Lantern Festival market, leading to a crucial formal leap. According to the "Records of the Splendors of the Capital," during the lantern markets in Hangzhou, it was already fashionable to write riddles on silk lanterns for visitors to guess and enjoy. The name and format of "lantern riddles" were truly born from this time, moving from the studies of literati into broader public spaces.
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1.Name Meaning: The character "Shu" (vertical) in "Shudian" is derived from "vertical screen", indicating its position as the core base of Hunan's micro-short drama industry. Located in the Tongguan Ancient Town of Wangcheng District, Changsha, Hunan, the Tongguan Shudian Short Drama Film and Television City forms a conceptual contrast with "Heng" (horizontal) from Zhejiang Hengdian, which mainly focuses on horizontal screens, highlighting its differentiated advantages.
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[[File:湖南铜官竖店短剧影视城.jpg|thumb|150px]]
  
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The Ming and Qing dynasties were the peak periods of lantern riddle art, especially the Qing Dynasty, which even gave rise to the saying "Tang poetry, Song lyrics, Yuan opera, Ming fiction, Qing lantern riddles." During this period, riddle societies flourished, specialized works were frequently published, and the creative rules of lantern riddles (such as riddle grids) became increasingly rigorous and refined, covering a vast range of subjects. In the twenty-second chapter of the literary masterpiece *Dream of the Red Chamber*, "Making Lantern Riddles Jia Zheng Foresees Ill Omens," Cao Xueqin cleverly used the riddles made by characters (such as Yuanchun's firecracker and Tanchun's kite) to hint at their destinies, bringing the literary narrative and metaphorical function of lantern riddles to their pinnacle and reflecting the deep integration of lantern riddles into mainstream culture.
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2.Predecessor and Renovation: Formerly the Tongguan Kiln National Style Amusement Park, it was renovated from the unfinished cultural tourism assets of Xinhualian Group through bankruptcy reorganization. The project revitalizes 3,000 acres of existing land and Tang-style buildings, with an initial investment of 20 million yuan in scene construction.
  
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3.Industry Opportunity: By the end of 2024, the number of micro-short drama users in China reached 662 million, exceeding the number of food delivery and ride-hailing users, showing a strong market demand. Wangcheng District of Changsha has taken it as the core starting point for the micro-short drama industry, driven by the dual engines of "service + culture".
  
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===== Essential Structure and Creative Methods =====
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4.Opening Date: Officially opened on October 15, 2025.And the base was awarded the title of Hunan Provincial Micro-Short Drama Shooting Base.
  
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A standard lantern riddle consists of three parts: 谜面(the clue or question, which must form coherent text), 谜目 (specifying the scope of the answer, e.g., "guess a character," "guess an idiom"), and 谜底 (the answer). The secret to its creation and guessing lies entirely in utilizing the unique properties of Chinese characters to construct an indirect, circuitous "misinterpretation" connection between the riddle face and the solution. The main creative methods can be classified into the following categories:
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====Venue Scale and Scene Configuration====
  
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Form-based Methods: Focus on the structure of Chinese characters. For example, "Character Decomposition" (also called separation-combination): Decomposing and recombining characters hinted at in the riddle face. Example: Riddle face "Half of 'Spring' and 'Autumn'" (Ban Bu Chun Qiu), guess one character. The solution is to take the upper part "" of "Chun" (spring) and the left part "禾" of "Qiu" (autumn) to form the character "Qin." Other methods include "Character Addition" and "Character Subtraction," which involve adding or removing components to/from a character to form a new one. For example, "Having a mouth but finding it hard to speak" (You Kou Nan Yan) guesses the character "Ya" (亚, because adding "口" [mouth] makes "哑" [dumb]). "He has left; how can the heart be set down?" (Ta Qu Ye, Zen Ba Xin Er Fang) guesses the character "Zuo" (作, because removing "心" [heart] from "Zen" [怎] leaves "Zan" [乍]).
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1.Overall Scale: Covering an area of 3,000 acres, it has more than 500 indoor and outdoor shooting studios, including ancient style, republican era, modern and other diverse styles, which can meet the shooting needs of all genres such as sweet romance, suspense, urban and fantasy.
  
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Meaning-based Methods: Focus on the meaning of Chinese characters. The most common is the "Association Method," deriving the solution from the overall or partial meaning of the riddle face's text. For example, "After the Lantern Festival" (Yuan Xiao Jie Hou) guesses the character "Wan" (完, because the "Yuan" [元] is removed after the "Festival" [节]). More advanced is the "Misinterpretation Method," deliberately deviating from the common meaning of a word or phrase to take its alternative meaning, creating clever interest. For example, "Tying the hair to the beam, pricking the thigh with an awl" (Tou Xuan Liang, Zhui Ci Gu) guesses the learning behavior "self-examination" (Zi Kao), where "Kao" (考) is misinterpreted as "beating/torturing."
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2.Outdoor Scenes: Retaining Tang-style buildings, new scenes such as Republican Street, Jiangnan-style streets and alleys, and Huizhou-style ancient villages have been built to restore the styles of different eras. Meanwhile, 10 district-level demonstration shooting locations including Changsha Tongguan Kiln National Archaeological Site Park are open as supplementary outdoor locations.
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Homophonic Methods: Utilize conditions of homophony or near-homophony among Chinese characters. For example, "On the deathbed, hoping for the son's return" (Lin Zhong Wang Er Gui) guesses the animal "lion" (Shi Zi), taking the homophony of "Shi" (狮, lion) and "Si" (思, to miss), meaning "missing the son."
 
  
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Lantern riddle creation emphasizes that "the riddle face must form coherent text; the face and solution must not share characters; the connection must be precise." A good riddle is valued for being "indirect" rather than "direct," rich in riddle flavor, and providing aesthetic pleasure of sudden realization.
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3.Indoor Scenes: More than 200 indoor shooting studios cover modern scenes such as hospitals, schools, office buildings, mansions, cafes and laboratories. A single venue can quickly switch between multiple scenes, saving 30%-40% of the crew's transition time.
  
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4.Technical Support: Provides professional lighting, sound recording and photography equipment rental services, and connects with post-production resources of Malanshan Cultural and Creative Park to realize one-stop service of "shooting - editing - packaging".
  
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===== Cultural Functions and Social Significance =====
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====Operation Model and Service System====
  
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Lantern riddles played multiple roles in traditional society. Firstly, they were a bridge for cultural integration. Creating lantern riddles required knowledge of classics, history, philosophy, literature, poetry, and allusions, possessing a strong literati quality. However, their guessing activities took place in the bustling Lantern Festival markets, making them highly popular and entertaining. This characteristic naturally connected the refined culture of the scholar-officials with the popular culture of the common people.
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1.Core Income: Focuses on film and television shooting services, including venue rental, equipment rental and co-shooting services. Upon opening, it received a 200,000 yuan support reward from Wangcheng District, becoming the first beneficiary of the policy.
  
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Secondly, they were a vehicle for combining education with recreation. The process of guessing lantern riddles was an excellent way to learn Chinese character construction, review historical knowledge, and master idioms and allusions. For example, the riddle face "Liu Bang hears it and is joyful, Liu Bei hears it and weeps" (Liu Bang Wen Zhi Xi, Liu Bei Wen Zhi Ku) guesses the character "Cui" (翠). The solution interprets it as "Yu Zu" (羽卒, meaning "Yu's death"). Xiang Yu's death brought joy to Liu Bang, while Guan Yu's death brought tears to Liu Bei. This cleverly integrates historical knowledge into a single character.
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2.Cultural Tourism Supporting Facilities: Open to ordinary tourists for free, it generates peripheral income through catering (20 yuan affordable set meals), accommodation, cultural and creative retail, etc. The target is to attract 200,000 tourists annually and drive consumption exceeding 200 million yuan.
  
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Thirdly, they were a medium for social interaction. On Lantern Festival night, men and women, old and young, gathered under the lanterns, pondering deeply or discussing with each other. The atmosphere in front of the riddle booths was filled with strong community interaction. The riddle society organizations of the Qing Dynasty further regularized and socialized this kind of exchange, turning it into an elegant form of intellectual socializing.
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3.Talent Training and Employment: Launches the "Short Drama + Education" program, trains 2,000 professional talents annually, provides 5,000 jobs, and incubates college student entrepreneurship projects.
  
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4.Copyright Protection: On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build a micro-short drama copyright protection system, laying a solid "moat" for the industry.
  
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===== Modern Inheritance and Innovative Challenges =====
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====Other Information about "Shudian" Bases====
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At present, the Shudian base has formed a national network supported by three core bases in Zhengzhou, Wangcheng (Changsha) and Dongguan, and extended by characteristic branches in Shanghai, Nanjing and other cities. The core bases are based on regional industrial needs and radiate surrounding creative teams; the characteristic branches achieve differentiated development relying on local resource endowments. Together, they form an ecological carrier for the micro-short drama industry covering multi-genre shooting, full-process services and cross-field integration, and have become the core force promoting the large-scale and standardized development of China's micro-short drama industry.
  
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Entering modern society, the survival context of lantern riddles has changed dramatically. As Intangible Cultural Heritage, they are protected and continued through school clubs, community activities, television competitions, and other forms. Simultaneously, lantern riddles are actively seeking creative transformation: in terms of subject matter, internet slang, technological terms, and current political can all be incorporated into riddles; in terms of form, new types such as video riddles, online interactive riddles, and riddle-themed public accounts have emerged; in terms of dissemination, they have broken through the limitations of region and festival, becoming intellectual entertainment accessible daily.
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1.Zhengzhou Base: Benchmark of Central Plains Smart Film and Television
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[[File:郑州基地.jpg|thumb|150px]]
  
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A famous case of modern lantern riddles is the riddle that the host Sa Beining once appeared in a CCTV program: "半分春秋半传奇", and play the name of the host. The answer to the riddle is "何炅". The literal meaning of "半分春秋" is "to halve the word legend" (何), and "半传奇" is also "to halve the word spring and autumn" (炅), which cleverly integrates people's names into lantern riddles, arouses the public's heated discussion and enthusiasm for solving puzzles, and shows the agility and fun of interpreting contemporary characters in the form of traditional lantern riddles.
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As the core benchmark of the Shudian system, the Zhengzhou base is rooted in a 210,000 square meters 5G smart park and is the first full-link ecological base for micro-short dramas in the Central Plains region. With the goal of "radiating the central and western regions and building a 10 billion yuan market", the base has built 85 segmented scenes covering three core themes: modern, era-themed and banquet-themed, including high-frequency shooting scenes such as overbearing president's villa, full-scene hospital, 1990s classroom and republican-era mansion.The modular design meets the efficient needs of multi-episode continuous shooting. Relying on Henan Province's special subsidy policy for micro-short dramas, the base offers preferential policies such as 60 hours of rent-free trial operation, and carries out order-based talent training in conjunction with universities to help Zhengzhou strive for the target of a 10 billion yuan micro-short drama market scale by 2027.
  
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However, lantern riddles also face challenges: on one hand, the traditional cultural context they deeply rely on is weakening; on the other hand, the fast pace of modern life erodes people's patience to savor the "riddle flavor" carefully. Future inheritance requires continuous exploration in areas such as keeping content close to the times, making forms attractive to youth, and utilizing new media for dissemination, while adhering to the core rules of the Chinese character game. Only then can this ancient lamp of wisdom continue to shine brightly in the contemporary era.
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2.Dongguan Base: Professional Short Drama Hub in South China
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[[File:东莞基地.jpg|thumb|150px]]
  
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The Dongguan base is the first comprehensive micro-short drama base in Dongguan, located in Kaida Technology Design Center, Nancheng Street. Based on the manufacturing foundation and location advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, it fills the gap of professional short drama bases in South China. Within an 8,000 square meters space, the base has built 108 standardized and modular scenes, including common short drama scenes such as president's office, civil affairs bureau, school and cafe, accurately matching the efficient shooting needs of micro-short dramas.Meanwhile, the base expands outdoor shooting locations in conjunction with surrounding parks and business districts. In a short period of time, it has attracted more than 100 film crews to settle in and completed the creation of nearly 200 short dramas, forming the operation characteristics of "standardized scenes, integrated services and efficient creation".
  
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===== Conclusion =====
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3. Shanghai International Short Video Center: Highland of Urban Premium Short Dramas
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[[File:上海国际短视频中心.jpg|thumb|150px]]
  
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Lantern riddles are a clever and bright lamp swaying in the long river of Chinese culture. They sprouted from the wisdom of ancient hidden words, thrived in the festive atmosphere, and eventually condensed into a unique language art. They are not merely a game but a crystallization of Chinese character aesthetics, intellectual wisdom, and community. In the tide of globalization and digitization, protecting and revitalizing this heritage of lantern riddles means protecting a way of thinking full of wit and meaningful cultural nostalgia. Their vitality stems precisely from the exploration of the infinite possibilities of Chinese character aesthetics, intellectual wisdom, and community. In the tide of globalization and digitization, protecting and revitalizing this heritage of lantern riddles means protecting a way of thinking full of wit and meaningful cultural nostalgia. Their vitality stems precisely from the exploration of the infinite possibilities of Chinese characters and the relentless pursuit of connecting the intellectual and emotional bonds between people.
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The former site of Shanghai "Shudian" was an old factory building of Yaoji Poker, which was renovated and expanded to 45,000 square meters. Now it has developed into an urban premium short drama base integrating shooting, incubation and distribution. The base innovatively builds universal ancient-style scenes, including core settings such as city gates and imperial palaces, and introduces virtual shooting technology, which has provided shooting support for film and television works.By establishing an industrial alliance, the base integrates high-quality resources such as screenwriters, directors and distributors, and has successfully incubated hit short dramas with over 1 billion views, forming a development model of "technology empowerment + content incubation + platform connection" and becoming an important carrier for the upgrading of Shanghai's digital cultural industry.
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4.Nanjing Hutou Village Base: Model of Rural Resource Activation
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[[File:南京湖头村基地.jpg|thumb|150px]]
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The "1+1" base in Hutou Village, Nanjing is a distinctive rural base in the Shudian system. Transformed from an idle primary school in the village, the more than 6,000 square meters space is divided into more than 20 scene units, including characteristic scenes such as retro classrooms, rural residences and republican-era courtyards. The base innovatively sets up a "prop supermarket" that collects various retro items, and provides flexible customized prop services to meet the shooting needs of niche genres. The base not only endows new value to idle rural resources, but also drives local villagers to participate in group acting, logistics services and other work, realizing the positive interaction of "film and television industry + rural revitalization" and becoming a typical case of county-level film and television industry development.
  
 
===References===
 
===References===
  
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1. 百度百科. 猜灯谜[EB/OL]. https://wapbaike.baidu.com/item/猜灯谜/1851428
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1.Hunan Daily. Shudian Opens: A "Vertical Screen Dream Factory" to Rise by the Xiangjiang River [N]. 2025-10-16.
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2. 百度百科. 灯谜[EB/OL]. https://baike.baidu.com/item/灯谜/139296
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3. 刘锡诚. 灯谜说略[J/OL]. 中国民俗学网, 2010. https://www.chinafolklore.org/web/?NewsID=6921
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2.Toutiao. Changsha Transforms "Unfinished Ancient Town" into Hunan Shudian, Benchmarking Zhejiang Hengdian: What's Missing? [EB/OL]. 2025-12-17.
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4. 张颖. 灯谜：写在彩灯上的“隐语”[N]. 文摘报, 2025-02-19(08). 亦载于中国作家网. https://www.chinawriter.com.cn/n1/2025/0212/c442005-40416902.html
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5. 王磊. 二十四谜品[M]. 郑州：中州古籍出版社, 2019.
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3.Rednet. Watching the Tide | "Heng" in Zhejiang, "Shu" in Hunan [EB/OL]. 2025-10-18.
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6. 灯谜 写在彩灯上的“隐语”[EB/OL]. 中国作家网. https://www.chinawriter.com.cn/n1/2025/0212/c442005-40416902.html
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7. 黄金山. “灯谜”创作法初探（随笔）[EB/OL]. 江山文学网, 2022. http://www.vsread.com/index.php/article/showread?id=958240&pn=1&pn2=1
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4.Changsha Evening News. Visit Tongguan in September: Shudian Takes You into the "Drama" in Seconds [N]. 2025-05-29.
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5.New Hunan. On the Wind: How High Can Hunan's "Vertical Screen" Industry Reach? [EB/OL]. 2025-12-26.
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6.The Paper. City of Micro-Short Dramas: Changsha! [EB/OL]. 2025-10-20.
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7.CCTV.com. Signing Ceremony of Changsha Wangcheng Tongguan Shudian Film and Television Base: Aiming to Build the Largest Micro-Short Drama Base in Central China [EB/OL]. 2025-05-28.
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8.Toutiao. Hunan "Shudian" Officially Launches: Can Tongguan Ancient Town Replicate Hengdian's Myth? [EB/OL]. 2025-12-18.
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9.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Zhengzhou·Shudian: Panoramic Introduction to the Full-Scene Ecological Base for Micro-Short Dramas [EB/OL]. 2025-11-21.
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10.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Inviting You to Enter the Golden Track of the Industry: Zhengzhou Shudian is Here [EB/OL]. 2025-11-13.
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11.Marching China | "Shudian" Enters the Village [EB/OL]. 2025-09-26.
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12.China International Import Expo | Five-Year Transformation of Shanghai "Shudian": From Poker Factory to Short Drama Industry Highland [EB/OL]. 2025-11-08.
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===Terms===
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Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城
  
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===Terms and Expressions===
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micro-short drama 微短剧
  
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Lantern riddles 文虎 / 灯虎
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Tongguan Kiln National Style Amusement Park 铜官窑国风乐园
  
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Conundrum 谜面
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Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园
  
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Answer to a riddle 谜底
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Malanshan Cultural and Creative Park 马栏山文创园
  
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Shouci 廋辞
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China Netcasting Services Association 中国网络视听协会
  
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Biejie 别解
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full-link ecological base 全链路生态基地
  
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The method of character dissection拆字法
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existing land 存量土地
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order-based talent training 订单式人才培养
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content incubation 内容孵化
  
 
===Questions===
 
===Questions===
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1.What does the character "Shu" (vertical) in Hunan Shudian Short Drama Film and Television City derive from?
  
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1. What are the fundamental differences between lantern riddles and ordinary folk riddles (e.g., object riddle: "Hemp house, red curtain, inside lives a white fat fellow" - peanut) in terms of cultural attributes, creators, and form of expression?
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2.What measure has Hunan Shudian Short Drama Film and Television City taken to build a micro-short drama copyright protection system, and who is the signing partner?
  
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2. How is the homophonic method specifically applied in lantern riddle creation? Please use the example "On the deathbed, hoping for the son's return" (Solution: Lion) to解析 the process of homophonic conversion and meaning association.
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3.What are the three core bases and two characteristic branches of the national network of Shudian bases?
  
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4. In the Internet era, what specific challenges does the inheritance of lantern riddles face? What innovative approaches (e.g., in form, content, dissemination) can be used to attract the younger generation?
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4.What is the target market scale of Zhengzhou Shudian Base, and what key supporting measures have been launched to achieve this target?
  
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5. Try to compare the possible differences in subject matter selection, linguistic style, or community activity形式 between lantern riddles in southern and northern China (e.g., Jiangnan represented by Suzhou and Lingnan represented by Chaoshan). Discuss the regional cultural causes behind these differences.
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5.What was the predecessor of Shanghai "Shudian", and what are the three key links of its core development model?
  
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===Answers===
  
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1.The character "Shu" in "Shudian" is derived from "vertical screen".
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2.On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build the micro-short drama copyright protection system.
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3.The three core bases are Zhengzhou, Wangcheng (Changsha) and Dongguan; the two characteristic branches are Shanghai and Nanjing.
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4.The target is to achieve a 10-billion-yuan micro-short drama market scale by 2027; the key measures include offering 60 hours of rent-free trial operation, relying on Henan Province's special subsidy policy for micro-short dramas, and carrying out order-based talent training in conjunction with universities.
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5.Its predecessor was the old factory building of Yaoji Poker; the core development model is "technology empowerment + content incubation + platform connection".
  
 
==期末论文==
 
==期末论文==
  
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===灯谜===
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===湖南铜官竖店短剧影视城===
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====名称由来与项目背景====
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[[File:湖南铜官竖店短剧影视城.jpg|thumb|150px]]
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1.名称含义：“竖店”之“竖”取自“竖屏”，是湖南微短剧产业的核心基地，位于湖南长沙望城铜官窑古镇的铜官竖店短剧影视城，与以横屏为主的浙江横店的“横”形成概念对仗，凸显差异化优势。
  
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===== 一、源流演变：从庙堂隐语到市井雅玩 =====
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2.前身与改造：前身为铜官窑国风乐园，由新华联集团破产重整的烂尾文旅资产改造而来，盘活3000亩存量土地与唐风建筑群，一期投资2000万元用于场景建设。
  
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灯谜的源头，可追溯至上古政治生活中的“隐语”（亦称“廋辞”）。春秋战国时期，臣子常以隐晦的比喻向君主进谏，形成一种委婉含蓄的言说艺术，如“三年不飞不鸣”之鸟喻楚庄王的典故。这种通过暗示表达真意的方式，构成了谜语最原始的内核。东汉时期，文人将这种文字智慧推向新高度，蔡邕题于曹娥碑背面的“黄绢幼妇，外孙齑臼”八字，被杨修破解为“绝妙好辞”，这一事件被视作中国第一则完整的文义谜，其通过拆解字形会意的思路，奠定了后世灯谜创作的基本法门之一。
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3.产业契机：2024年底中国微短剧用户达6.62亿，规模超外卖、网约车用户，市场需求旺盛；长沙望城区以“服务+文化”双轮驱动，将其作为微短剧产业核心抓手。
  
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隋唐时期，谜事活动逐渐从政治隐喻转向文人娱乐。唐代出现了大量咏物诗谜，如李峤的《风》，全诗不见“风”字却句句状风之态，诗与谜的界限开始模糊。至宋代，随着城市商业的繁荣和市民文化的兴起，猜谜活动与元宵灯市相结合，发生了关键性的形式飞跃。据《武林旧事》记载，当时杭州的灯市上，已有将谜语书写于绢灯之上，供游人猜射取乐的风尚，“灯谜”之名与形制由此真正诞生，并从文人的书斋走向了广阔的公共空间。
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4.开业时间：2025年10月15日正式开业，同时被授牌为湖南省微短剧拍摄基地。
  
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明清两代是灯谜艺术的鼎盛期，尤其是清代，甚至有“唐诗、宋词、元曲、明小说、清灯谜”的说法。这一时期，谜社林立，专著频出，灯谜的创作规则（如谜格）日趋严谨和完善，题材包罗万象。文学巨著《红楼梦》第二十二回“制灯谜贾政悲谶语”中，曹雪芹巧妙地通过人物所制灯谜（如元春的爆竹、探春的风筝）来暗示其命运归宿，将灯谜的文学叙事与隐喻功能发挥到了极致，体现了灯谜深度融入主流文化的态势。
+
====场地规模与场景配置====
  
 +
1.整体规模：占地3000亩，拥有超500个室内外片场，涵盖古风、民国、现代等多元风格，可满足甜宠、悬疑、都市、奇幻等全题材拍摄需求。
  
−
===== 二、结构精粹与创作法门 =====
+
2.室外场景：保留唐风建筑群，新建民国街、江南街巷、徽派古寨等，还原不同时代风貌；同时开放长沙铜官窑国家考古遗址公园等10个区级示范片场作为外景补充。
  
−
一则标准的灯谜由三个部分构成：谜面（题目，需成文）、谜目（规定答案范围，如“打一字”、“打一成语”）和谜底（答案）。其创作与猜射的奥秘，全然在于利用汉字特有的属性，在谜面与谜底之间构建非直接、多曲折的“别解”关联。主要创作法门可分为以下几类：
+
3.室内场景：200+室内片场，覆盖医院、学校、写字楼、豪宅、咖啡馆、实验室等现代场景，单一场地可快速切换多场景，剧组转场时间节省30%-40%。
  
−
字形法：着眼于汉字的结构。如“拆字法”（又称离合法）：将谜面提示的字分拆后重新组合。例如谜面“半部春秋”，打一字。解谜思路是取“春”字的上半部“”与“秋”字的左半部“禾”，合为“秦”字。另有“增补法”与“减损法”，分别在原字上增加或减少部件构成新字，如“有口难言”打一字为“亚”（亚加“口”成“哑”），“他去也，怎把心儿放”打一字为“作”（“怎”去“心”为“乍”）。
+
4.技术配套：提供专业灯光、收音、摄影设备租赁，对接马栏山文创园后期制作资源，实现“拍摄-剪辑-包装”一站式服务。
  
−
字义法：着眼于汉字的意义。最常见的是“会意法”，即从谜面文字的整体或局部含义去推导谜底。例如“元宵节后”打一字为“完”（“元”消“节”后）。更高级的是“别解法”，故意偏离词汇的常用义，取其歧义形成妙趣。如“头悬梁，锥刺股”打一学习行为“自考”，此处“考”别解为“拷打”。
+
====运营模式与服务体系====
  
−
谐音法：利用汉字同音或近音的条件进行转换。如“临终望儿归”打一动物“狮子”，取“狮”与“思”的谐音，意为“思子”。
+
1.核心收入：以影视拍摄服务为核心，包括场地租赁、设备租赁、协拍服务等；开业即获望城区20万元扶持奖励，为政策首家受益者。
  
−
灯谜创作讲究“谜面要成文，底面不相犯（谜面与谜底不得有相同字），扣合须严谨”。一则佳谜贵在“曲”而不“直”，谜味醇厚，给人以恍然大悟的审美愉悦。
+
2.文旅配套：对普通游客免费开放，通过餐饮（20元平价套餐）、住宿、文创零售等实现外围收入，目标年吸引游客20万人次，带动消费超2亿元。
  
 +
3.人才与就业：推出“短剧+教育”计划，年培训2000人次专业人才，提供5000个就业岗位，孵化大学生创业项目。
  
−
===== 三、文化功能与社会意蕴 =====
+
4.版权保障：2025年10月15日与中国网络视听协会版权工作委员会签约，构建微短剧版权保护体系，为产业筑牢“护城河”。
  
−
灯谜在传统社会中扮演着多重角色。首先，它是文化整合的桥梁。灯谜的创作需涉猎经史子集、诗词典故，具有浓厚的文人气质；而其猜射活动在喧闹的元宵灯市举行，又极具平民性和娱乐性。这种特性使其天然地沟联了士大夫的雅文化与市民的俗文化。
+
====其他“竖店”相关信息====
  
−
其次，它是寓教于乐的载体。猜射灯谜的过程，是学习汉字构造、温习历史知识、掌握成语典故的绝佳途径。例如谜面“刘邦闻之喜，刘备闻之哭”打一字“翠”（“羽卒”，项羽死则刘邦喜，关羽死则刘备哭），将历史知识巧妙融于一字之中。
+
目前，竖店基地已形成以郑州、长沙望城、东莞三大核心基地为支撑，上海、南京等特色分支为延伸的全国网络。核心基地立足区域产业需求，辐射周边创作团队；特色分支则依托地方资源禀赋实现差异化发展，共同构成覆盖多题材拍摄、全流程服务、跨领域融合的微短剧产业生态载体，成为推动我国微短剧规模化、标准化发展的核心力量。
  
−
再次，它是社会交往的媒介。元宵之夜，男女老少聚于灯下，或冥思苦想，或相互切磋，谜棚前洋溢着浓厚的社群互动氛围。清代的谜社组织，更将这种交流常态化、圈子化，使之成为一种高雅的智力社交。
+
[[File:郑州基地.jpg|thumb|150px]]
 +
1.郑州基地：中原智慧影视标杆
  
−
进入现代社会，灯谜的生存语境发生巨变。其作为非物质文化遗产受到保护，通过校园社团、社区活动、电视竞赛等形式得以延续。同时，灯谜也在积极寻求创造性转化：题材上，网络用语、科技名词、时政热点皆可入谜；形式上，出现了视频谜、网络互动谜、谜语公众号等新形态；传播上，突破了地域与节庆的限制，成为日常可及的智力娱乐。
+
作为竖店体系的核心标杆，郑州基地根植于21万㎡5G智慧园区，是中原地区首个微短剧全链路生态基地。基地以“辐射中西部、打造百亿市场”为目标，构建85个细分场景，覆盖现代、年代、宴会三大核心主题，包含霸总别墅、医院全场景、90年代教室、民国公馆等高频拍摄场景，模块化设计满足多集连拍的高效需求。依托河南省微短剧专项补贴政策，基地推出试运营60小时免租等优惠，联动高校开展订单式人才培养，助力郑州冲击2027年百亿微短剧市场规模目标。
  
−
一个著名的现代灯谜案例是主持人撒贝宁曾在央视节目中出的谜面：“半分传奇半春秋”，打一主持人名。谜底是“何炅”。此谜运用会意别解，“半分传奇”字面意思即为“将传奇二字对半分”（何），“半春秋”同样“将春秋二字对半分”（炅），巧妙地将人名融入灯谜，引发了大众的热议与解谜热情，展现了传统灯谜形式诠释当代人物时的灵动与趣味。
+
[[File:东莞基地.jpg|thumb|150px]]
 +
2.东莞基地：华南专业短剧枢纽
  
−
然而，灯谜也面临挑战：一方面，其深度依赖的传统文化语境在减弱；另一方面，快节奏的现代生活侵蚀了人们细细品味“谜味”的耐心。未来的传承，需要在坚守汉字游戏核心规则的前提下，在内容贴近时代、形式吸引青年、传播借助新媒体等方面持续探索，方能使这盏古老的智慧之灯，在当代继续熠熠生辉。
+
东莞基地是东莞首个微短剧综合性基地，选址南城街道凯达科技设计中心，立足粤港澳大湾区的制造业基础与区位优势，填补了华南地区专业短剧基地的空白。基地8000平方米空间内打造108个标准化模块化场景，涵盖总裁办公室、民政局、学校、咖啡馆等常见短剧场景，精准匹配微短剧高效拍摄需求。同时，基地联动周边公园、商圈拓展外景地，短期内已吸引超100个剧组入驻，完成近200部短剧创作，形成“场景标准化、服务一体化、创作高效化”的运营特色。
  
 +
[[File:上海国际短视频中心.jpg|thumb|150px]]
 +
3.上海国际短视频中心：都市精品短剧高地
  
−
===== 结语 =====
+
上海“竖店”前身为姚记扑克旧厂房，经改造扩容至45000平方米，现已发展为集拍摄、孵化、发行为一体的都市精品短剧基地。基地创新打造通用型古装场景，包含城门、皇宫大殿等核心布景，同时引入虚拟拍摄技术。通过组建产业联盟，基地整合编剧、导演、发行等优质资源，成功孵化出播放量破10亿的爆款短剧，形成“技术赋能+内容孵化+平台对接”的发展模式，成为上海数字文化产业升级的重要载体。
  
−
灯谜，是摇曳于中国文化长河中的一盏奇巧明灯。它从古老的隐语智慧中萌芽，在节庆的烟火气中茁壮，最终凝结为一种独特的语言艺术。它不仅仅是一种游戏，更是汉字美学、思维智慧与社群情感的结晶。在全球化与数字化的浪潮中，守护并活化灯谜这份遗产，意味着守护一种充满机趣的思维方式，守护一份含蓄隽永的文化乡愁。其生命力，正源于对汉字无限可能性的探索，以及对联结人与人之间智力与情感纽带的不懈追求。
+
[[File:南京湖头村基地.jpg|thumb|150px]]
 +
4.南京湖头村基地：乡村资源活化样本
  
 +
南京湖头村“1+1”基地是竖店体系中极具特色的乡村型基地，由村内闲置小学改造而成，6000多平方米空间划分20多个场景单元，涵盖复古教室、乡村民居、民国小院等特色场景。基地创新设立“道具超市”，收纳各类复古物件，同时提供柔性定制道具服务，满足小众题材拍摄需求。该基地不仅为乡村闲置资源赋予新价值，更带动当地村民参与群演、后勤服务等工作，实现“影视产业+乡村振兴”的良性互动，成为县域影视产业发展的典型案例。
  
 
===参考文献===
 
===参考文献===
  
−
1. 百度百科. 猜灯谜[EB/OL]. https://wapbaike.baidu.com/item/猜灯谜/1851428
+
1. 湖南日报. 竖店开张，湘江边将崛起“竖屏梦工厂”[N]. 2025-10-16.
−
2. 百度百科. 灯谜[EB/OL]. https://baike.baidu.com/item/灯谜/139296
+
 
−
3. 刘锡诚. 灯谜说略[J/OL]. 中国民俗学网, 2010. https://www.chinafolklore.org/web/?NewsID=6921
+
2. 今日头条. 长沙把“烂尾古镇”改为湖南竖店，对标浙江横店，还差点什么？[EB/OL]. 2025-12-17.
−
4. 张颖. 灯谜：写在彩灯上的“隐语”[N]. 文摘报, 2025-02-19(08). 亦载于中国作家网. https://www.chinawriter.com.cn/n1/2025/0212/c442005-40416902.html
+
 
−
5. 王磊. 二十四谜品[M]. 郑州：中州古籍出版社, 2019.
+
3. 红网. 观潮的螃蟹丨浙江一“横”，湖南一“竖”[EB/OL]. 2025-10-18.
−
6. 灯谜 写在彩灯上的“隐语”[EB/OL]. 中国作家网. https://www.chinawriter.com.cn/n1/2025/0212/c442005-40416902.html
+
 
−
7. 黄金山. “灯谜”创作法初探（随笔）[EB/OL]. 江山文学网, 2022. http://www.vsread.com/index.php/article/showread?id=958240&pn=1&pn2=1
+
4. 长沙晚报. 9月再去铜官，竖店带你一秒“入戏”[N]. 2025-05-29.
 +
 
 +
5. 新湖南. 风口之上，湖南“竖屏”产业有多高？[EB/OL]. 2025-12-26.
 +
 
 +
6. 澎湃新闻. 微短剧之城，长沙！[EB/OL]. 2025-10-20.
 +
 
 +
7. 央视网. 长沙望城铜官窑竖店影视基地签约 旨在打造中部最大微短剧基地[EB/OL]. 2025-05-28.
 +
 
 +
8. 今日头条. 湖南“竖店”正式亮剑！铜官窑古镇能否复制横店神话？[EB/OL]. 2025-12-18.
 +
 
 +
9. 郑州·竖店一站式影视微短剧拍摄基地. 郑州·竖店：微短剧全场景生态基地全景介绍[EB/OL].,2025-11-21.
 +
 
 +
10. 郑州·竖店一站式影视微短剧拍摄基地. 邀您入局产业黄金赛道，郑州竖店在这里[EB/OL]. 2025-11-13.
 +
 
 +
11. 行进中国|“竖店”进村来[EB/OL]. 2025-09-26.
 +
 
 +
12. 进博会丨上海“竖店”五年蝶变: 从扑克厂房跃升为短剧产业高地[EB/OL]. 2025-11-08.
 +
 
 +
===术语===
 +
 
 +
Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城
 +
 
 +
micro-short drama 微短剧
  
 +
Tongguan Kiln National Style Amusement Park 铜官窑国风乐园
  
−
===术语和表达===
+
Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园
  
−
Lantern riddles 文虎 / 灯虎
+
Malanshan Cultural and Creative Park 马栏山文创园
  
−
Conundrum 谜面
+
China Netcasting Services Association 中国网络视听协会
  
−
Answer to a riddle 谜底
+
full-link ecological base 全链路生态基地
  
−
Shouci 廋辞
+
existing land 存量土地
  
−
Biejie 别解
+
order-based talent training 订单式人才培养
  
−
The method of character dissection拆字法
+
content incubation 内容孵化
  
 
===问题===
 
===问题===
  
−
1. 灯谜与普通民间谜语（如物谜“麻屋子，红帐子，里面住个白胖子”）在文化属性、创作主体和表现形式上有何根本区别？
+
1.湖南竖店短剧影视城的 “竖” 字取自什么？
 +
 
 +
2.湖南竖店短剧影视城通过什么举措构建微短剧版权保护体系，签约对象是谁？
 +
 
 +
3.竖店基地全国网络的三大核心基地和两大特色分支分别是哪些城市？
 +
 
 +
4.郑州竖店基地的目标市场规模是多少，为实现该目标推出了哪些关键支持措施？
 +
 
 +
5.上海 “竖店” 的前身是什么，其核心发展模式包含哪三个关键环节？
 +
 
 +
===答案===
 +
 
 +
1.竖店”之“竖”取自“竖屏”。
 +
 
 +
2.2025 年 10 月 15 日与中国网络视听协会版权工作委员会签约，以此构建微短剧版权保护体系。
  
−
2.谐音法在灯谜创作中如何具体运用？请以“临终望儿归”（谜底：狮子）为例，解析其谐音转换与意义关联的过程。
+
3.三大核心基地为郑州、长沙望城、东莞；两大特色分支为上海、南京。
  
−
4. 在互联网时代，灯谜面临着哪些具体的传承危机？又可以通过哪些创新途径（如形式、内容、传播）吸引年轻一代？
+
4.目标是 2027 年实现百亿微短剧市场规模；关键措施包括推出试运营 60 小时免租优惠、依托河南省微短剧专项补贴政策、联动高校开展订单式人才培养。
  
−
5.试比较中国南北两地（例如，以苏州为代表的江南和以潮汕为代表的岭南）灯谜在题材选取、语言风格或社群活动形式上的可能差异，并探讨其背后的地域文化成因。
+
5.前身为姚记扑克旧厂房；核心发展模式是 “技术赋能 + 内容孵化 + 平台对接”。

Revision as of 08:12, 31 December 2025

Final Exam Paper

Hunan Tongguan Studio Short Drama Flim and Television City

Name Origin and Project Background

1.Name Meaning: The character "Shu" (vertical) in "Shudian" is derived from "vertical screen", indicating its position as the core base of Hunan's micro-short drama industry. Located in the Tongguan Ancient Town of Wangcheng District, Changsha, Hunan, the Tongguan Shudian Short Drama Film and Television City forms a conceptual contrast with "Heng" (horizontal) from Zhejiang Hengdian, which mainly focuses on horizontal screens, highlighting its differentiated advantages.

湖南铜官竖店短剧影视城.jpg

2.Predecessor and Renovation: Formerly the Tongguan Kiln National Style Amusement Park, it was renovated from the unfinished cultural tourism assets of Xinhualian Group through bankruptcy reorganization. The project revitalizes 3,000 acres of existing land and Tang-style buildings, with an initial investment of 20 million yuan in scene construction.

3.Industry Opportunity: By the end of 2024, the number of micro-short drama users in China reached 662 million, exceeding the number of food delivery and ride-hailing users, showing a strong market demand. Wangcheng District of Changsha has taken it as the core starting point for the micro-short drama industry, driven by the dual engines of "service + culture".

4.Opening Date: Officially opened on October 15, 2025.And the base was awarded the title of Hunan Provincial Micro-Short Drama Shooting Base.

Venue Scale and Scene Configuration

1.Overall Scale: Covering an area of 3,000 acres, it has more than 500 indoor and outdoor shooting studios, including ancient style, republican era, modern and other diverse styles, which can meet the shooting needs of all genres such as sweet romance, suspense, urban and fantasy.

2.Outdoor Scenes: Retaining Tang-style buildings, new scenes such as Republican Street, Jiangnan-style streets and alleys, and Huizhou-style ancient villages have been built to restore the styles of different eras. Meanwhile, 10 district-level demonstration shooting locations including Changsha Tongguan Kiln National Archaeological Site Park are open as supplementary outdoor locations.

3.Indoor Scenes: More than 200 indoor shooting studios cover modern scenes such as hospitals, schools, office buildings, mansions, cafes and laboratories. A single venue can quickly switch between multiple scenes, saving 30%-40% of the crew's transition time.

4.Technical Support: Provides professional lighting, sound recording and photography equipment rental services, and connects with post-production resources of Malanshan Cultural and Creative Park to realize one-stop service of "shooting - editing - packaging".

Operation Model and Service System

1.Core Income: Focuses on film and television shooting services, including venue rental, equipment rental and co-shooting services. Upon opening, it received a 200,000 yuan support reward from Wangcheng District, becoming the first beneficiary of the policy.

2.Cultural Tourism Supporting Facilities: Open to ordinary tourists for free, it generates peripheral income through catering (20 yuan affordable set meals), accommodation, cultural and creative retail, etc. The target is to attract 200,000 tourists annually and drive consumption exceeding 200 million yuan.

3.Talent Training and Employment: Launches the "Short Drama + Education" program, trains 2,000 professional talents annually, provides 5,000 jobs, and incubates college student entrepreneurship projects.

4.Copyright Protection: On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build a micro-short drama copyright protection system, laying a solid "moat" for the industry.

Other Information about "Shudian" Bases

At present, the Shudian base has formed a national network supported by three core bases in Zhengzhou, Wangcheng (Changsha) and Dongguan, and extended by characteristic branches in Shanghai, Nanjing and other cities. The core bases are based on regional industrial needs and radiate surrounding creative teams; the characteristic branches achieve differentiated development relying on local resource endowments. Together, they form an ecological carrier for the micro-short drama industry covering multi-genre shooting, full-process services and cross-field integration, and have become the core force promoting the large-scale and standardized development of China's micro-short drama industry.

1.Zhengzhou Base: Benchmark of Central Plains Smart Film and Television

郑州基地.jpg

As the core benchmark of the Shudian system, the Zhengzhou base is rooted in a 210,000 square meters 5G smart park and is the first full-link ecological base for micro-short dramas in the Central Plains region. With the goal of "radiating the central and western regions and building a 10 billion yuan market", the base has built 85 segmented scenes covering three core themes: modern, era-themed and banquet-themed, including high-frequency shooting scenes such as overbearing president's villa, full-scene hospital, 1990s classroom and republican-era mansion.The modular design meets the efficient needs of multi-episode continuous shooting. Relying on Henan Province's special subsidy policy for micro-short dramas, the base offers preferential policies such as 60 hours of rent-free trial operation, and carries out order-based talent training in conjunction with universities to help Zhengzhou strive for the target of a 10 billion yuan micro-short drama market scale by 2027.

2.Dongguan Base: Professional Short Drama Hub in South China

东莞基地.jpg

The Dongguan base is the first comprehensive micro-short drama base in Dongguan, located in Kaida Technology Design Center, Nancheng Street. Based on the manufacturing foundation and location advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, it fills the gap of professional short drama bases in South China. Within an 8,000 square meters space, the base has built 108 standardized and modular scenes, including common short drama scenes such as president's office, civil affairs bureau, school and cafe, accurately matching the efficient shooting needs of micro-short dramas.Meanwhile, the base expands outdoor shooting locations in conjunction with surrounding parks and business districts. In a short period of time, it has attracted more than 100 film crews to settle in and completed the creation of nearly 200 short dramas, forming the operation characteristics of "standardized scenes, integrated services and efficient creation".

3. Shanghai International Short Video Center: Highland of Urban Premium Short Dramas

上海国际短视频中心.jpg

The former site of Shanghai "Shudian" was an old factory building of Yaoji Poker, which was renovated and expanded to 45,000 square meters. Now it has developed into an urban premium short drama base integrating shooting, incubation and distribution. The base innovatively builds universal ancient-style scenes, including core settings such as city gates and imperial palaces, and introduces virtual shooting technology, which has provided shooting support for film and television works.By establishing an industrial alliance, the base integrates high-quality resources such as screenwriters, directors and distributors, and has successfully incubated hit short dramas with over 1 billion views, forming a development model of "technology empowerment + content incubation + platform connection" and becoming an important carrier for the upgrading of Shanghai's digital cultural industry.

4.Nanjing Hutou Village Base: Model of Rural Resource Activation

南京湖头村基地.jpg

The "1+1" base in Hutou Village, Nanjing is a distinctive rural base in the Shudian system. Transformed from an idle primary school in the village, the more than 6,000 square meters space is divided into more than 20 scene units, including characteristic scenes such as retro classrooms, rural residences and republican-era courtyards. The base innovatively sets up a "prop supermarket" that collects various retro items, and provides flexible customized prop services to meet the shooting needs of niche genres. The base not only endows new value to idle rural resources, but also drives local villagers to participate in group acting, logistics services and other work, realizing the positive interaction of "film and television industry + rural revitalization" and becoming a typical case of county-level film and television industry development.

References

1.Hunan Daily. Shudian Opens: A "Vertical Screen Dream Factory" to Rise by the Xiangjiang River [N]. 2025-10-16.

2.Toutiao. Changsha Transforms "Unfinished Ancient Town" into Hunan Shudian, Benchmarking Zhejiang Hengdian: What's Missing? [EB/OL]. 2025-12-17.

3.Rednet. Watching the Tide | "Heng" in Zhejiang, "Shu" in Hunan [EB/OL]. 2025-10-18.

4.Changsha Evening News. Visit Tongguan in September: Shudian Takes You into the "Drama" in Seconds [N]. 2025-05-29.

5.New Hunan. On the Wind: How High Can Hunan's "Vertical Screen" Industry Reach? [EB/OL]. 2025-12-26.

6.The Paper. City of Micro-Short Dramas: Changsha! [EB/OL]. 2025-10-20.

7.CCTV.com. Signing Ceremony of Changsha Wangcheng Tongguan Shudian Film and Television Base: Aiming to Build the Largest Micro-Short Drama Base in Central China [EB/OL]. 2025-05-28.

8.Toutiao. Hunan "Shudian" Officially Launches: Can Tongguan Ancient Town Replicate Hengdian's Myth? [EB/OL]. 2025-12-18.

9.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Zhengzhou·Shudian: Panoramic Introduction to the Full-Scene Ecological Base for Micro-Short Dramas [EB/OL]. 2025-11-21.

10.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Inviting You to Enter the Golden Track of the Industry: Zhengzhou Shudian is Here [EB/OL]. 2025-11-13.

11.Marching China | "Shudian" Enters the Village [EB/OL]. 2025-09-26.

12.China International Import Expo | Five-Year Transformation of Shanghai "Shudian": From Poker Factory to Short Drama Industry Highland [EB/OL]. 2025-11-08.

Terms

Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城

micro-short drama 微短剧

Tongguan Kiln National Style Amusement Park 铜官窑国风乐园

Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园

Malanshan Cultural and Creative Park 马栏山文创园

China Netcasting Services Association 中国网络视听协会

full-link ecological base 全链路生态基地

existing land 存量土地

order-based talent training 订单式人才培养

content incubation 内容孵化

Questions

1.What does the character "Shu" (vertical) in Hunan Shudian Short Drama Film and Television City derive from?

2.What measure has Hunan Shudian Short Drama Film and Television City taken to build a micro-short drama copyright protection system, and who is the signing partner?

3.What are the three core bases and two characteristic branches of the national network of Shudian bases?

4.What is the target market scale of Zhengzhou Shudian Base, and what key supporting measures have been launched to achieve this target?

5.What was the predecessor of Shanghai "Shudian", and what are the three key links of its core development model?

Answers

1.The character "Shu" in "Shudian" is derived from "vertical screen".

2.On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build the micro-short drama copyright protection system.

3.The three core bases are Zhengzhou, Wangcheng (Changsha) and Dongguan; the two characteristic branches are Shanghai and Nanjing.

4.The target is to achieve a 10-billion-yuan micro-short drama market scale by 2027; the key measures include offering 60 hours of rent-free trial operation, relying on Henan Province's special subsidy policy for micro-short dramas, and carrying out order-based talent training in conjunction with universities.

5.Its predecessor was the old factory building of Yaoji Poker; the core development model is "technology empowerment + content incubation + platform connection".

期末论文

湖南铜官竖店短剧影视城

名称由来与项目背景

湖南铜官竖店短剧影视城.jpg

1.名称含义：“竖店”之“竖”取自“竖屏”，是湖南微短剧产业的核心基地，位于湖南长沙望城铜官窑古镇的铜官竖店短剧影视城，与以横屏为主的浙江横店的“横”形成概念对仗，凸显差异化优势。

2.前身与改造：前身为铜官窑国风乐园，由新华联集团破产重整的烂尾文旅资产改造而来，盘活3000亩存量土地与唐风建筑群，一期投资2000万元用于场景建设。

3.产业契机：2024年底中国微短剧用户达6.62亿，规模超外卖、网约车用户，市场需求旺盛；长沙望城区以“服务+文化”双轮驱动，将其作为微短剧产业核心抓手。

4.开业时间：2025年10月15日正式开业，同时被授牌为湖南省微短剧拍摄基地。

场地规模与场景配置

1.整体规模：占地3000亩，拥有超500个室内外片场，涵盖古风、民国、现代等多元风格，可满足甜宠、悬疑、都市、奇幻等全题材拍摄需求。

2.室外场景：保留唐风建筑群，新建民国街、江南街巷、徽派古寨等，还原不同时代风貌；同时开放长沙铜官窑国家考古遗址公园等10个区级示范片场作为外景补充。

3.室内场景：200+室内片场，覆盖医院、学校、写字楼、豪宅、咖啡馆、实验室等现代场景，单一场地可快速切换多场景，剧组转场时间节省30%-40%。

4.技术配套：提供专业灯光、收音、摄影设备租赁，对接马栏山文创园后期制作资源，实现“拍摄-剪辑-包装”一站式服务。

运营模式与服务体系

1.核心收入：以影视拍摄服务为核心，包括场地租赁、设备租赁、协拍服务等；开业即获望城区20万元扶持奖励，为政策首家受益者。

2.文旅配套：对普通游客免费开放，通过餐饮（20元平价套餐）、住宿、文创零售等实现外围收入，目标年吸引游客20万人次，带动消费超2亿元。

3.人才与就业：推出“短剧+教育”计划，年培训2000人次专业人才，提供5000个就业岗位，孵化大学生创业项目。

4.版权保障：2025年10月15日与中国网络视听协会版权工作委员会签约，构建微短剧版权保护体系，为产业筑牢“护城河”。

其他“竖店”相关信息

目前，竖店基地已形成以郑州、长沙望城、东莞三大核心基地为支撑，上海、南京等特色分支为延伸的全国网络。核心基地立足区域产业需求，辐射周边创作团队；特色分支则依托地方资源禀赋实现差异化发展，共同构成覆盖多题材拍摄、全流程服务、跨领域融合的微短剧产业生态载体，成为推动我国微短剧规模化、标准化发展的核心力量。

郑州基地.jpg

1.郑州基地：中原智慧影视标杆

作为竖店体系的核心标杆，郑州基地根植于21万㎡5G智慧园区，是中原地区首个微短剧全链路生态基地。基地以“辐射中西部、打造百亿市场”为目标，构建85个细分场景，覆盖现代、年代、宴会三大核心主题，包含霸总别墅、医院全场景、90年代教室、民国公馆等高频拍摄场景，模块化设计满足多集连拍的高效需求。依托河南省微短剧专项补贴政策，基地推出试运营60小时免租等优惠，联动高校开展订单式人才培养，助力郑州冲击2027年百亿微短剧市场规模目标。

东莞基地.jpg

2.东莞基地：华南专业短剧枢纽

东莞基地是东莞首个微短剧综合性基地，选址南城街道凯达科技设计中心，立足粤港澳大湾区的制造业基础与区位优势，填补了华南地区专业短剧基地的空白。基地8000平方米空间内打造108个标准化模块化场景，涵盖总裁办公室、民政局、学校、咖啡馆等常见短剧场景，精准匹配微短剧高效拍摄需求。同时，基地联动周边公园、商圈拓展外景地，短期内已吸引超100个剧组入驻，完成近200部短剧创作，形成“场景标准化、服务一体化、创作高效化”的运营特色。

上海国际短视频中心.jpg

3.上海国际短视频中心：都市精品短剧高地

上海“竖店”前身为姚记扑克旧厂房，经改造扩容至45000平方米，现已发展为集拍摄、孵化、发行为一体的都市精品短剧基地。基地创新打造通用型古装场景，包含城门、皇宫大殿等核心布景，同时引入虚拟拍摄技术。通过组建产业联盟，基地整合编剧、导演、发行等优质资源，成功孵化出播放量破10亿的爆款短剧，形成“技术赋能+内容孵化+平台对接”的发展模式，成为上海数字文化产业升级的重要载体。

南京湖头村基地.jpg

4.南京湖头村基地：乡村资源活化样本

南京湖头村“1+1”基地是竖店体系中极具特色的乡村型基地，由村内闲置小学改造而成，6000多平方米空间划分20多个场景单元，涵盖复古教室、乡村民居、民国小院等特色场景。基地创新设立“道具超市”，收纳各类复古物件，同时提供柔性定制道具服务，满足小众题材拍摄需求。该基地不仅为乡村闲置资源赋予新价值，更带动当地村民参与群演、后勤服务等工作，实现“影视产业+乡村振兴”的良性互动，成为县域影视产业发展的典型案例。

参考文献

1. 湖南日报. 竖店开张，湘江边将崛起“竖屏梦工厂”[N]. 2025-10-16.

2. 今日头条. 长沙把“烂尾古镇”改为湖南竖店，对标浙江横店，还差点什么？[EB/OL]. 2025-12-17.

3. 红网. 观潮的螃蟹丨浙江一“横”，湖南一“竖”[EB/OL]. 2025-10-18.

4. 长沙晚报. 9月再去铜官，竖店带你一秒“入戏”[N]. 2025-05-29.

5. 新湖南. 风口之上，湖南“竖屏”产业有多高？[EB/OL]. 2025-12-26.

6. 澎湃新闻. 微短剧之城，长沙！[EB/OL]. 2025-10-20.

7. 央视网. 长沙望城铜官窑竖店影视基地签约 旨在打造中部最大微短剧基地[EB/OL]. 2025-05-28.

8. 今日头条. 湖南“竖店”正式亮剑！铜官窑古镇能否复制横店神话？[EB/OL]. 2025-12-18.

9. 郑州·竖店一站式影视微短剧拍摄基地. 郑州·竖店：微短剧全场景生态基地全景介绍[EB/OL].,2025-11-21.

10. 郑州·竖店一站式影视微短剧拍摄基地. 邀您入局产业黄金赛道，郑州竖店在这里[EB/OL]. 2025-11-13.

11. 行进中国|“竖店”进村来[EB/OL]. 2025-09-26.

12. 进博会丨上海“竖店”五年蝶变: 从扑克厂房跃升为短剧产业高地[EB/OL]. 2025-11-08.

术语

Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城

micro-short drama 微短剧

Tongguan Kiln National Style Amusement Park 铜官窑国风乐园

Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园

Malanshan Cultural and Creative Park 马栏山文创园

China Netcasting Services Association 中国网络视听协会

full-link ecological base 全链路生态基地

existing land 存量土地

order-based talent training 订单式人才培养

content incubation 内容孵化

问题

1.湖南竖店短剧影视城的 “竖” 字取自什么？

2.湖南竖店短剧影视城通过什么举措构建微短剧版权保护体系，签约对象是谁？

3.竖店基地全国网络的三大核心基地和两大特色分支分别是哪些城市？

4.郑州竖店基地的目标市场规模是多少，为实现该目标推出了哪些关键支持措施？

5.上海 “竖店” 的前身是什么，其核心发展模式包含哪三个关键环节？

答案

1.竖店”之“竖”取自“竖屏”。

2.2025 年 10 月 15 日与中国网络视听协会版权工作委员会签约，以此构建微短剧版权保护体系。

3.三大核心基地为郑州、长沙望城、东莞；两大特色分支为上海、南京。

4.目标是 2027 年实现百亿微短剧市场规模；关键措施包括推出试运营 60 小时免租优惠、依托河南省微短剧专项补贴政策、联动高校开展订单式人才培养。

5.前身为姚记扑克旧厂房；核心发展模式是 “技术赋能 + 内容孵化 + 平台对接”。

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