Difference between revisions of "Main Page"

From China Studies Wiki
Jump to navigation Jump to search
Line 1: Line 1:
 +
My name is Liaoruting, I am from Guigang, Guangxi. I studied Korean language at Yanbian University for my undergraduate degree. Currently, I am a graduate student specializing in Korean translation at Hunan Normal University. I have a solid grasp of language theories and translation practices, and I am willing to contribute professional strength to the cultural exchanges between the two countries.
  
 
==Final Exam Paper==
 
==Final Exam Paper==
  
===Hunan Tongguan Studio Short Drama Flim and Television City===
+
===Zhuang People's San Yue San (Third Day of the Third Lunar Month)===
  
====Name Origin and Project Background====
+
====Introduction====
  
1.Name Meaning: The character "Shu" (vertical) in "Shudian" is derived from "vertical screen", indicating its position as the core base of Hunan's micro-short drama industry. Located in the Tongguan Ancient Town of Wangcheng District, Changsha, Hunan, the Tongguan Shudian Short Drama Film and Television City forms a conceptual contrast with "Heng" (horizontal) from Zhejiang Hengdian, which mainly focuses on horizontal screens, highlighting its differentiated advantages.
+
The Shangsi Festival is one of China's ancient festivals. Commonly known as "San Yue San" (Third Day of the Third Lunar Month), it was historically called the Shangsi Festival and also known as the Spring Bathing Day. After the Wei and Jin Dynasties, the Shangsi Festival was changed to the third day of the third lunar month; later generations followed this custom, and it became a festival for feasting by the water and spring outings in the suburbs. After the Song Dynasty, the festival gradually vanished, but in regions like Guangxi, the tradition of celebrating "San Yue San" is still preserved today. Nowadays, "San Yue San" is a traditional festival of the Zhuang people and is listed in the National List of Intangible Cultural Heritage. In Guangxi, the Zhuang people affectionately call it the "Song Festival" or "Song Fair Festival" (Gexu Festival). On this day, the Zhuang people worship their ancestors, sing and dance, and look for their destined partners. "San Yue San" is not only a grand banquet in spring but also a brilliant blooming of Zhuang culture.
[[File:湖南铜官竖店短剧影视城.jpg|thumb|150px]]
 
  
2.Predecessor and Renovation: Formerly the Tongguan Kiln National Style Amusement Park, it was renovated from the unfinished cultural tourism assets of Xinhualian Group through bankruptcy reorganization. The project revitalizes 3,000 acres of existing land and Tang-style buildings, with an initial investment of 20 million yuan in scene construction.
+
====The Origin of the Festival: Animism and the Praise of Life====
  
3.Industry Opportunity: By the end of 2024, the number of micro-short drama users in China reached 662 million, exceeding the number of food delivery and ride-hailing users, showing a strong market demand. Wangcheng District of Changsha has taken it as the core starting point for the micro-short drama industry, driven by the dual engines of "service + culture".
+
The embryonic form of the Zhuang people's San Yue San can be traced back to the Han people's Shangsi Festival, anciently called "Spring Bathing Day" or "Fuxi Festival" (Purification Festival). It was first recorded in the Rites of Zhou and was an ancient festival in the Central Plains for sacrificial purification and riverside banquets. After the Wei and Jin Dynasties, it was gradually fixed on the third day of the third lunar month, featuring customs like "Qu Shui Liu Shang" (floating wine cups along a winding stream) and "Ta Qing You Chun" (spring outings). After the Song Dynasty, the Shangsi Festival in the Central Plains gradually declined, though customs of dispelling disasters and warding off evil on the third day of the third month remained in various parts of China during the Republic of China era. Thereafter, the three festivals of "Cold Food," "Qingming," and "Shangsi" showed a tendency to merge, eventually resulting in "Shangsi" and "Cold Food" being incorporated into "Qingming." Today, the Shangsi Festival is little known in most parts of China, but for some ethnic minorities in Southwest China, it remains a solemn and grand festival.
 +
This festival custom spread to the Lingnan region with the migration of ethnic groups and merged deeply with the indigenous culture of the Zhuang people. The core cultural essence of the Zhuang San Yue San stems from the ethnic group's worship of Buluotuo (the creation ancestor) and Muluoja (the mother goddess). According to the Zhuang ancient text Buluotuo Scriptures, the third day of the third month is the birthday of Buluotuo. On this day, the Zhuang ancestors would worship the first ancestor, praying for favorable weather and the proliferation of the tribe. This belief transformed San Yue San from a simple seasonal folk custom into a cultural festival carrying the historical memory of the ethnic group. It can be said that the devout beliefs of the ancestors constructed a rich and profound cultural connotation and spiritual background for the formation and inheritance of San Yue San.
  
4.Opening Date: Officially opened on October 15, 2025.And the base was awarded the title of Hunan Provincial Micro-Short Drama Shooting Base.
+
====The Core of the Festival: Conveying Feelings through Song====
  
====Venue Scale and Scene Configuration====
+
The Song Fair Festival (Gexu Festival): "Ge" refers to folk songs (mountain songs), and "Xu" refers to a market. People singing folk songs in antiphonal style at the market is the soul that makes this festival vivid and alive.
 +
Regarding the origin of the Song Fair, there are many interesting legends among the folk, among which the story of Liu Sanjie is widely circulated. Liu Sanjie, revered as the "Song God" or "Song Fairy," often used folk songs to praise labor and love while profoundly exposing the crimes of the rich landlords. On the third day of the third lunar month one year, while Liu Sanjie was cutting firewood on the mountain, a landlord sent men to cut the mountain vines, causing her to fall from the cliff to her death. To commemorate this Song Fairy, later generations gathered to sing on this day, and thus the Song Fair was formed.
 +
In local chronicles of the Ming and Qing Dynasties (such as the Guangxi General Chronicle), it is recorded that in the Zhuang areas of Guangxi, "On the third day of the third month, men and women gather to sing for pleasure." By this time, San Yue San had become a "Song Fair Festival" for conveying emotions and narrating events through song. After the Republic of China era, this custom continued to be passed down in Zhuang-inhabited areas. In 1984, Guangxi officially designated San Yue San as a traditional festival for the Zhuang people, and in 2014, its folk activities were included in the National List of Intangible Cultural Heritage.
 +
In the past, young Zhuang men and women often used the Song Fair on San Yue San as a social occasion to meet the opposite sex. Impromptu folk songs served as the bond and bridge for them to meet, inquire, praise, and pledge their love. In addition, the content of the antiphonal songs was not limited to love songs but also covered current politics, life, and other aspects. The content was all-encompassing: historical legends, life wisdom, and production knowledge; these contents tested the knowledge reserves and reaction capabilities of the singers. Nowadays, Song Fairs in areas like Wuming and Jingxi in Guangxi still retain the folk tradition of singing across mountains.
  
1.Overall Scale: Covering an area of 3,000 acres, it has more than 500 indoor and outdoor shooting studios, including ancient style, republican era, modern and other diverse styles, which can meet the shooting needs of all genres such as sweet romance, suspense, urban and fantasy.
+
====The Colors of the Festival: Delicacies on the Tongue, Brocade at the Fingertips====
  
2.Outdoor Scenes: Retaining Tang-style buildings, new scenes such as Republican Street, Jiangnan-style streets and alleys, and Huizhou-style ancient villages have been built to restore the styles of different eras. Meanwhile, 10 district-level demonstration shooting locations including Changsha Tongguan Kiln National Archaeological Site Park are open as supplementary outdoor locations.
+
San Yue San features rhythmic and lively songs, as well as its own unique and distinct material cultural symbols.
 +
1.Five-colored Glutinous Rice: This is the traditional festive food of San Yue San. People use plants like maple leaves, red-blue grass, and yellow ginger to dye glutinous rice into five colors: black, yellow, red, purple, and white. Glutinous rice soaked in plant juices and steamed in this way is not only brightly colored and fragrant but also highly appetizing. The Zhuang people believe that five-colored glutinous rice symbolizes happiness, beauty, harmony, auspiciousness, and good luck, embodying people's simple pursuit of a happy life and abundant harvests. In addition, people use five-colored glutinous rice to entertain distinguished guests or as one of the offerings for ancestor worship.
 +
2.Painted Eggs: People dye boiled chicken or duck eggs into bright red or purple. Children play a game called "Egg Knocking" (Peng Caidan); the winner is the one whose eggshell remains unbroken after the collision. People regard this as a beautiful symbol of peace and good luck.
 +
3.Embroidered Balls (Xiuqiu): Beautiful Zhuang brocade is woven into exquisite embroidered balls; soft embroidered balls create destined matches. The embroidered ball is a token of love and a mascot for the Zhuang people. During San Yue San, girls throw their carefully made embroidered balls. If their beloved catches it steadily, a beautiful relationship begins. Amidst historical changes, the past activity of throwing embroidered balls for betrothal has evolved into an interesting sports activity within Guangxi today.
  
3.Indoor Scenes: More than 200 indoor shooting studios cover modern scenes such as hospitals, schools, office buildings, mansions, cafes and laboratories. A single venue can quickly switch between multiple scenes, saving 30%-40% of the crew's transition time.
+
====The Activities of the Festival: Rich Activities, Dynamic Inheritance====
  
4.Technical Support: Provides professional lighting, sound recording and photography equipment rental services, and connects with post-production resources of Malanshan Cultural and Creative Park to realize one-stop service of "shooting - editing - packaging".
+
During the San Yue San festival, besides antiphonal singing and throwing embroidered balls, there are other lively and interesting folk activities.
 +
1.Snatching Firecrackers (Qiang Huapao): This is one of the important traditional festival activities of the Zhuang people. In the activity, people place a firecracker ring (Huapao) containing colorful confetti and small gifts. When the cannon sounds, people compete to snatch it. The person who snatches it receives rewards and blessings from the crowd.
 +
2.Beating the Shoulder Pole / Bamboo Pole Dance: This is a traditional dance of the Zhuang people. The crowd holds shoulder poles and strikes them against each other, or opens and closes bamboo poles. Dancers jump and weave through the rhythm. The scene is extremely lively, and the atmosphere is cheerful and enthusiastic.
 +
3.Displaying Zhuang Costumes: Zhuang women wear their most gorgeous and exquisite traditional Zhuang costumes on this day, wearing shining silver ornaments on their heads, proudly displaying exquisite Zhuang brocade and excellent craftsmanship.
  
====Operation Model and Service System====
+
====The Evolution of the Festival: From a Single Ethnic Celebration to a Regional Shared Gala====
  
1.Core Income: Focuses on film and television shooting services, including venue rental, equipment rental and co-shooting services. Upon opening, it received a 200,000 yuan support reward from Wangcheng District, becoming the first beneficiary of the policy.
+
With the passage of time, the "San Yue San" festival has undergone many changes that conform to the trends of the times.
 +
1.Statutory Holiday: Since 2014, Guangxi has designated "Zhuang San Yue San" as a public holiday for the entire region, usually arranging a two-day compensatory leave, allowing people to devote themselves wholeheartedly to this grand festival.
 +
2.Diversification of Content: Festival activities have expanded from traditional rural Song Fairs to city squares, scenic spots, and campuses. The content of activities has also been greatly enriched, forming a comprehensive cultural gathering integrating ethnic song and dance performances, intangible cultural heritage displays, sports competitions, food markets, and tourism promotion.
 +
3.Sharing and Fusion: Today's "San Yue San" is not a festival exclusive to the Zhuang people, but a festive occasion celebrated jointly by the Han, Yao, Miao, Dong, and other ethnic groups in Guangxi.
  
2.Cultural Tourism Supporting Facilities: Open to ordinary tourists for free, it generates peripheral income through catering (20 yuan affordable set meals), accommodation, cultural and creative retail, etc. The target is to attract 200,000 tourists annually and drive consumption exceeding 200 million yuan.
+
=====Conclusion====
 
+
In short, the Zhuang "San Yue San" is a festival rich in connotation and full of vitality. It is like a folk song that can never be finished; within the ancient main melody, new notes of the era are constantly integrated, radiating vigorous vitality year after year on the land of Guangxi.
3.Talent Training and Employment: Launches the "Short Drama + Education" program, trains 2,000 professional talents annually, provides 5,000 jobs, and incubates college student entrepreneurship projects.
 
 
 
4.Copyright Protection: On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build a micro-short drama copyright protection system, laying a solid "moat" for the industry.
 
 
 
====Other Information about "Shudian" Bases====
 
At present, the Shudian base has formed a national network supported by three core bases in Zhengzhou, Wangcheng (Changsha) and Dongguan, and extended by characteristic branches in Shanghai, Nanjing and other cities. The core bases are based on regional industrial needs and radiate surrounding creative teams; the characteristic branches achieve differentiated development relying on local resource endowments. Together, they form an ecological carrier for the micro-short drama industry covering multi-genre shooting, full-process services and cross-field integration, and have become the core force promoting the large-scale and standardized development of China's micro-short drama industry.
 
 
 
1.Zhengzhou Base: Benchmark of Central Plains Smart Film and Television
 
[[File:郑州基地.jpg|thumb|150px]]
 
 
 
As the core benchmark of the Shudian system, the Zhengzhou base is rooted in a 210,000 square meters 5G smart park and is the first full-link ecological base for micro-short dramas in the Central Plains region. With the goal of "radiating the central and western regions and building a 10 billion yuan market", the base has built 85 segmented scenes covering three core themes: modern, era-themed and banquet-themed, including high-frequency shooting scenes such as overbearing president's villa, full-scene hospital, 1990s classroom and republican-era mansion.The modular design meets the efficient needs of multi-episode continuous shooting. Relying on Henan Province's special subsidy policy for micro-short dramas, the base offers preferential policies such as 60 hours of rent-free trial operation, and carries out order-based talent training in conjunction with universities to help Zhengzhou strive for the target of a 10 billion yuan micro-short drama market scale by 2027.
 
 
 
2.Dongguan Base: Professional Short Drama Hub in South China
 
[[File:东莞基地.jpg|thumb|150px]]
 
 
 
The Dongguan base is the first comprehensive micro-short drama base in Dongguan, located in Kaida Technology Design Center, Nancheng Street. Based on the manufacturing foundation and location advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, it fills the gap of professional short drama bases in South China. Within an 8,000 square meters space, the base has built 108 standardized and modular scenes, including common short drama scenes such as president's office, civil affairs bureau, school and cafe, accurately matching the efficient shooting needs of micro-short dramas.Meanwhile, the base expands outdoor shooting locations in conjunction with surrounding parks and business districts. In a short period of time, it has attracted more than 100 film crews to settle in and completed the creation of nearly 200 short dramas, forming the operation characteristics of "standardized scenes, integrated services and efficient creation".
 
 
 
3. Shanghai International Short Video Center: Highland of Urban Premium Short Dramas
 
[[File:上海国际短视频中心.jpg|thumb|150px]]
 
 
 
The former site of Shanghai "Shudian" was an old factory building of Yaoji Poker, which was renovated and expanded to 45,000 square meters. Now it has developed into an urban premium short drama base integrating shooting, incubation and distribution. The base innovatively builds universal ancient-style scenes, including core settings such as city gates and imperial palaces, and introduces virtual shooting technology, which has provided shooting support for film and television works.By establishing an industrial alliance, the base integrates high-quality resources such as screenwriters, directors and distributors, and has successfully incubated hit short dramas with over 1 billion views, forming a development model of "technology empowerment + content incubation + platform connection" and becoming an important carrier for the upgrading of Shanghai's digital cultural industry.
 
 
 
4.Nanjing Hutou Village Base: Model of Rural Resource Activation
 
[[File:南京湖头村基地.jpg|thumb|150px]]
 
 
 
The "1+1" base in Hutou Village, Nanjing is a distinctive rural base in the Shudian system. Transformed from an idle primary school in the village, the more than 6,000 square meters space is divided into more than 20 scene units, including characteristic scenes such as retro classrooms, rural residences and republican-era courtyards. The base innovatively sets up a "prop supermarket" that collects various retro items, and provides flexible customized prop services to meet the shooting needs of niche genres. The base not only endows new value to idle rural resources, but also drives local villagers to participate in group acting, logistics services and other work, realizing the positive interaction of "film and television industry + rural revitalization" and becoming a typical case of county-level film and television industry development.
 
  
 
===References===
 
===References===
  
1.Hunan Daily. Shudian Opens: A "Vertical Screen Dream Factory" to Rise by the Xiangjiang River [N]. 2025-10-16.
+
[1]黄秋红.基于教育视角的壮族歌圩文化家庭传承研究[D].云南师范大学,2021.DOI:10.27459/d.cnki.gynfc.2021.000241.  
  
2.Toutiao. Changsha Transforms "Unfinished Ancient Town" into Hunan Shudian, Benchmarking Zhejiang Hengdian: What's Missing? [EB/OL]. 2025-12-17.
+
[2]闫雪梅. 广西少数民族地区植物染研学旅行课程设计与开发[J].歌海,2021,(03):80-84.
  
3.Rednet. Watching the Tide | "Heng" in Zhejiang, "Shu" in Hunan [EB/OL]. 2025-10-18.
+
[3]李雨濛.布依族“三月三”音乐文化传承研究[D].贵州师范大学,2020.DOI:10.27048/d.cnki.ggzsu.2020.000504.  
  
4.Changsha Evening News. Visit Tongguan in September: Shudian Takes You into the "Drama" in Seconds [N]. 2025-05-29.
+
[4]张萍,王溯,杨海晨. 少数民族民间体育节事的发展——以广西马山县壮族会鼓文化节为例[J].社会科学家,2018,(11):156-160.
  
5.New Hunan. On the Wind: How High Can Hunan's "Vertical Screen" Industry Reach? [EB/OL]. 2025-12-26.
+
[5]王曼.中国传统节日与祖先崇拜论析[D].中南民族大学,2018.  
  
6.The Paper. City of Micro-Short Dramas: Changsha! [EB/OL]. 2025-10-20.
+
[6]阮茉莉. 广西民族传统节日文化传承与发展研究——以“壮族三月三”为例[J].广西教育,2017,(11):44-45.
  
7.CCTV.com. Signing Ceremony of Changsha Wangcheng Tongguan Shudian Film and Television Base: Aiming to Build the Largest Micro-Short Drama Base in Central China [EB/OL]. 2025-05-28.
+
[7]吴建飞. 龙胜“三月三”民俗文化的考察研究[J].视听,2015,(12):36-37.
  
8.Toutiao. Hunan "Shudian" Officially Launches: Can Tongguan Ancient Town Replicate Hengdian's Myth? [EB/OL]. 2025-12-18.
+
===Terminology===
  
9.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Zhengzhou·Shudian: Panoramic Introduction to the Full-Scene Ecological Base for Micro-Short Dramas [EB/OL]. 2025-11-21.
+
1.Fuxi (Purification Rituals)
  
10.Zhengzhou·Shudian One-Stop Film and Television Micro-Short Drama Shooting Base. Inviting You to Enter the Golden Track of the Industry: Zhengzhou Shudian is Here [EB/OL]. 2025-11-13.
+
2.Sacrifice / Worship
  
11.Marching China | "Shudian" Enters the Village [EB/OL]. 2025-09-26.
+
3.Glutinous Rice
  
12.China International Import Expo | Five-Year Transformation of Shanghai "Shudian": From Poker Factory to Short Drama Industry Highland [EB/OL]. 2025-11-08.
+
4.Embroidered Ball (Xiuqiu)
  
===Terms===
+
5.Firecracker (Huapao)
  
Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城
+
===Questions===
  
micro-short drama 微短剧
+
1.Why has Guangxi's "San Yue San" become a National Intangible Cultural Heritage?
  
Tongguan Kiln National Style Amusement Park 铜官窑国风乐园
+
2.Why do people make Five-colored Glutinous Rice during the "San Yue San" festival?
  
Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园
+
3.What does "Song Fair" (Ge Xu) mean?
  
Malanshan Cultural and Creative Park 马栏山文创园
+
4.What interesting activities are there during "San Yue San"?
  
China Netcasting Services Association 中国网络视听协会
+
5.What are the differences between the current "San Yue San" and the past?
  
full-link ecological base 全链路生态基地
+
===Answers===
 
 
existing land 存量土地
 
 
 
order-based talent training 订单式人才培养
 
 
 
content incubation 内容孵化
 
 
 
===Questions===
 
1.What does the character "Shu" (vertical) in Hunan Shudian Short Drama Film and Television City derive from?
 
 
 
2.What measure has Hunan Shudian Short Drama Film and Television City taken to build a micro-short drama copyright protection system, and who is the signing partner?
 
 
 
3.What are the three core bases and two characteristic branches of the national network of Shudian bases?
 
 
 
4.What is the target market scale of Zhengzhou Shudian Base, and what key supporting measures have been launched to achieve this target?
 
 
 
5.What was the predecessor of Shanghai "Shudian", and what are the three key links of its core development model?
 
  
===Answers===
+
1.Because the "San Yue San" festival includes unique Zhuang traditions such as antiphonal singing, making five-colored glutinous rice, and throwing embroidered balls. These customs have been passed down for hundreds of years, reflecting the life wisdom and ethnic cultural characteristics of the Zhuang people. In order to protect these precious traditional cultures, the state listed them in the Intangible Cultural Heritage directory.
  
1.The character "Shu" in "Shudian" is derived from "vertical screen".
+
2.Five-colored glutinous rice is not only beautiful and delicious but also holds beautiful meanings. The five colors symbolize happiness, beauty, harmony, auspiciousness, and good luck respectively. By making and sharing five-colored glutinous rice, the Zhuang people express their expectations for a harvest and their yearning for a better life. At the same time, it is also an important food for worshipping ancestors and entertaining guests.
  
2.On October 15, 2025, it signed a cooperation agreement with the Copyright Working Committee of China Netcasting Services Association to build the micro-short drama copyright protection system.
+
3."Song Fair" (Ge Xu) means "Market for Singing." "Xu" means market in the local dialect. On the day of "San Yue San," people gather together to sing folk songs in antiphonal style, so it is called a "Song Fair."
  
3.The three core bases are Zhengzhou, Wangcheng (Changsha) and Dongguan; the two characteristic branches are Shanghai and Nanjing.
+
4.Besides antiphonal singing, there are:
 +
① Egg Knocking: Children knock dyed eggs against each other to see whose egg doesn't break.
 +
② Snatching Firecrackers: Like a sports competition, everyone competes for the firecracker ring; the person who snatches it gets good luck.
 +
③ Bamboo Pole Dance: Dancing within the rhythm of opening and closing bamboo poles, which tests reaction ability.
 +
④ Wearing Ethnic Clothing: Many people put on beautiful traditional Zhuang costumes.
  
4.The target is to achieve a 10-billion-yuan micro-short drama market scale by 2027; the key measures include offering 60 hours of rent-free trial operation, relying on Henan Province's special subsidy policy for micro-short dramas, and carrying out order-based talent training in conjunction with universities.
+
5.① Time off: Since 2014, the whole region of Guangxi has had a holiday during "San Yue San," allowing more people to participate in the celebration.
 +
② More locations: Expanded from original mountain villages and fields to city squares, schools, and scenic spots.
 +
③ More participants: It is not only celebrated by Zhuang people; friends from other ethnic groups also participate, turning it into a festival shared by everyone.
  
5.Its predecessor was the old factory building of Yaoji Poker; the core development model is "technology empowerment + content incubation + platform connection".
 
  
 
==期末论文==
 
==期末论文==
  
===湖南铜官竖店短剧影视城===
+
===壮族三月三===
  
====名称由来与项目背景====
+
====引言====
  
[[File:湖南铜官竖店短剧影视城.jpg|thumb|150px]]
+
  上巳节,为中华古老节日之一。俗称三月三,古称上巳节,又叫三月三、春浴日。魏晋以后,上巳节改为三月三,后代沿袭,遂成水边饮宴、郊外游春的节日。到了宋代以后,该节日逐渐销声匿迹,但在我国广西等地区,至今仍然保留着过“三月三”的传统。现如今“三月三”是壮族人民的传统节日,更是国家级非物质文化遗产名录之一。在广西,壮族人民亲切地称呼其为“歌节”或者是“歌圩节”。每到这一天,壮族人民都会祭祀祖先,载歌载舞,并寻找属于自己的命定伴侣。“三月三”不仅是春日里的一场盛大宴会,更是壮乡文化之花的灿烂绽放。
1.名称含义:“竖店”之“竖”取自“竖屏”,是湖南微短剧产业的核心基地,位于湖南长沙望城铜官窑古镇的铜官竖店短剧影视城,与以横屏为主的浙江横店的“横”形成概念对仗,凸显差异化优势。
 
  
2.前身与改造:前身为铜官窑国风乐园,由新华联集团破产重整的烂尾文旅资产改造而来,盘活3000亩存量土地与唐风建筑群,一期投资2000万元用于场景建设。
+
====节日的起源: 万物有灵,礼赞生命====
  
3.产业契机:2024年底中国微短剧用户达6.62亿,规模超外卖、网约车用户,市场需求旺盛;长沙望城区以“服务+文化”双轮驱动,将其作为微短剧产业核心抓手。
+
  壮族三月三的雏形可追溯至汉族的上巳节,古称“春浴日”“祓禊节”,最早载于《周礼》,是中原地区祭祀祓禊、水边宴饮的古老节日,魏晋后逐渐固定在三月初三,有“曲水流觞”“踏青游春”等习俗。宋代后中原上巳节逐渐式微,而到民国时期,中国各地还留有三月三消灾除凶的风俗。此后,“寒食”“清明”“上巳”三节呈现合并趋向,最终“上巳”“寒食”两节并入“清明”。如今,在中国大部分地区上巳节已经鲜为人知,但对于中国西南地区的一些少数民族的人们来说上巳节仍是一个隆重而盛大的节日。
 +
  这一节日习俗随民族迁徙传入岭南,与壮族本土文化深度融合。壮族三月三的核心文化内核,源于本民族对布洛陀(创世始祖)和姆洛甲(母神)的崇拜。据壮族古籍《布洛陀经诗》记载,三月三是布洛陀诞辰之日,壮族先民会在这一天祭祀始祖,祈求风调雨顺、族群繁衍,这一信仰使三月三从单纯的节气民俗,演变为承载民族历史记忆的文化节日。可以说先民们的忠诚信仰为三月三的形成与传承构筑了丰富深厚的文化内涵与精神底色。
  
4.开业时间:2025年10月15日正式开业,同时被授牌为湖南省微短剧拍摄基地。
+
====节日的核心: 以歌为媒,传送心意====
 +
   
 +
  歌圩节,其中歌指的是山歌,而圩指的是集市。人们在集市上山歌对唱,便是让这节日生动鲜活起来的灵魂。
 +
  关于歌圩的来历,在民间有许多有趣的传说,而其中关于刘三姐的故事流传甚广。被奉为“歌神”或“歌仙”的刘三姐经常用山歌颂劳动和爱情,同时也深刻揭露财主们的罪恶。有一年的农历三月初三,刘三姐在山上砍柴时,财主派人砍断了山藤,造成她坠崖身亡。后人为了纪念这位歌仙,便在这天聚会唱歌,歌圩就此形成。
 +
  而在明清时期的地方志(如《广西通志》)中记载,广西壮族地区“三月初三,男女聚会,歌唱为乐”,此时三月三已成为以歌传情、以歌叙事的“歌圩节”。民国后,这一习俗在壮族聚居区持续传承,1984年广西正式将三月三定为壮族传统节日,2014年其民俗活动列入国家级非物质文化遗产名录。
 +
  在过去,壮族的青年男女们常常将三月三那一天的歌圩作为认识异性的社交场合,即兴编唱的山歌是他们相识、探问、赞美、定情的纽带和桥梁。此外,对唱的山歌内容不仅仅局限于情歌,还有关于时政、生活等各方面的。其内容包罗万象:历史传说,生活智慧、生产知识,这些内容无一不考验着对唱者的知识储备和反应能力。现如今,广西武鸣、靖西等一带的歌圩,仍旧保留着隔山对唱的民俗传统。
 +
 
 +
====节日的色彩:舌尖美味,指尖锦绣====
  
====场地规模与场景配置====
+
    三月三有节奏灵动的歌曲,也有属于自己的独特鲜明的物质文化符号。
 +
    1.五色糯米饭:这是三月三的传统节庆食物,人们会用枫叶、红蓝草、黄姜等植物将糯米饭染成黑、黄、红、紫、白五种颜色,这样用植物汁液浸泡和蒸熟的糯米饭不仅色泽艳丽,清香扑鼻,还会让人食指大动。‘壮族人民认为五色糯米饭象征着幸福、美好、和谐、吉祥、如意,包含着人们对于幸福生活和五谷丰登的朴实追求。此外,人们还会用五色糯米饭用来招待尊贵的客人、或者用其作为祭扫先祖的供品之一。
 +
    2.彩蛋:人们会将煮熟的鸡鸭蛋染成鲜亮的红色或是紫色,小孩子们会玩一种叫做“碰彩蛋”的游戏,相碰情况下蛋壳完整不破者为胜者,人们将其视作平安好运的美好象征。
 +
    3.绣球:秀丽的壮锦编织成精致的绣球,柔软的绣球成就一段段天定良缘。绣球是壮族的定情信物和吉祥物。在三月三期间,女孩子们会抛出自己精心制作的绣球,若意中人稳稳接住,一段美好的缘分将就此开启。而在历史的不断变迁中,以往的抛绣球定亲活动演变为了如今广西区内一项有趣的体育活动。
  
1.整体规模:占地3000亩,拥有超500个室内外片场,涵盖古风、民国、现代等多元风格,可满足甜宠、悬疑、都市、奇幻等全题材拍摄需求。
+
====节日的活动:丰富活动,动态传承====
  
2.室外场景:保留唐风建筑群,新建民国街、江南街巷、徽派古寨等,还原不同时代风貌;同时开放长沙铜官窑国家考古遗址公园等10个区级示范片场作为外景补充。
+
    在三月三节日期间,除了山歌对唱,抛绣球,还有一些热闹有趣的民俗活动。
 +
    1.抢花炮:这是壮族重要的传统节日活动之一。活动中,人们会放置装有五彩纸屑和小礼物的花炮,当炮声响起,人们会争相抢夺,抢到的人能获得奖励和众人的祝福。
 +
    2.打扁担/竹竿舞:这是壮族的传统舞蹈。众人手持扁担互相敲击,或者分合竹竿,伴随着节奏跳跃穿梭,长眠热闹非凡,气氛欢快热烈。
 +
    3.展示壮族服饰:壮族的女性们会在这一天穿上最为华丽精美的壮族传统服饰,头戴闪亮的银饰,骄傲地展示着精致的壮锦和优秀的制作工艺。
  
3.室内场景:200+室内片场,覆盖医院、学校、写字楼、豪宅、咖啡馆、实验室等现代场景,单一场地可快速切换多场景,剧组转场时间节省30%-40%。
+
====节日的演变:从单一民族节庆到区域共享盛典 ====
 +
 
 +
  随着时间的变化,“三月三”节日发生了诸多顺应时代潮流的转变。
 +
  1. 法定假日:2014年起,广西将“壮族三月三”设为全区公众假日,并通常安排为期两天的调休,人们因此能全身心地投入到这场盛大的节日中。
 +
  2. 内容多元化:节日活动从传统的乡村歌圩,大规模扩展到城市广场、景区、校园。活动内容也极大丰富,形成了集民族歌舞汇演、非遗展示、体育竞赛、美食集市、旅游推广于一体的综合性文化盛会。
 +
  3. 共享与融合:如今的“三月三”不是独属于壮族的节日,更是广西汉、瑶、苗、侗等各个民族共同庆祝的佳节。
  
4.技术配套:提供专业灯光、收音、摄影设备租赁,对接马栏山文创园后期制作资源,实现“拍摄-剪辑-包装”一站式服务。
+
====结语====
  
====运营模式与服务体系====
+
    总之,壮族“三月三”是一个内涵丰富、充满活力的节日。它就像一首永远唱不完的山歌,古老的主旋律中,不断融入新时代的音符,在八桂大地上,年年岁岁,焕发着蓬勃的生命力。
  
1.核心收入:以影视拍摄服务为核心,包括场地租赁、设备租赁、协拍服务等;开业即获望城区20万元扶持奖励,为政策首家受益者。
 
 
2.文旅配套:对普通游客免费开放,通过餐饮(20元平价套餐)、住宿、文创零售等实现外围收入,目标年吸引游客20万人次,带动消费超2亿元。
 
 
3.人才与就业:推出“短剧+教育”计划,年培训2000人次专业人才,提供5000个就业岗位,孵化大学生创业项目。
 
 
4.版权保障:2025年10月15日与中国网络视听协会版权工作委员会签约,构建微短剧版权保护体系,为产业筑牢“护城河”。
 
 
====其他“竖店”相关信息====
 
 
目前,竖店基地已形成以郑州、长沙望城、东莞三大核心基地为支撑,上海、南京等特色分支为延伸的全国网络。核心基地立足区域产业需求,辐射周边创作团队;特色分支则依托地方资源禀赋实现差异化发展,共同构成覆盖多题材拍摄、全流程服务、跨领域融合的微短剧产业生态载体,成为推动我国微短剧规模化、标准化发展的核心力量。
 
 
[[File:郑州基地.jpg|thumb|150px]]
 
1.郑州基地:中原智慧影视标杆
 
 
作为竖店体系的核心标杆,郑州基地根植于21万㎡5G智慧园区,是中原地区首个微短剧全链路生态基地。基地以“辐射中西部、打造百亿市场”为目标,构建85个细分场景,覆盖现代、年代、宴会三大核心主题,包含霸总别墅、医院全场景、90年代教室、民国公馆等高频拍摄场景,模块化设计满足多集连拍的高效需求。依托河南省微短剧专项补贴政策,基地推出试运营60小时免租等优惠,联动高校开展订单式人才培养,助力郑州冲击2027年百亿微短剧市场规模目标。
 
 
[[File:东莞基地.jpg|thumb|150px]]
 
2.东莞基地:华南专业短剧枢纽
 
 
东莞基地是东莞首个微短剧综合性基地,选址南城街道凯达科技设计中心,立足粤港澳大湾区的制造业基础与区位优势,填补了华南地区专业短剧基地的空白。基地8000平方米空间内打造108个标准化模块化场景,涵盖总裁办公室、民政局、学校、咖啡馆等常见短剧场景,精准匹配微短剧高效拍摄需求。同时,基地联动周边公园、商圈拓展外景地,短期内已吸引超100个剧组入驻,完成近200部短剧创作,形成“场景标准化、服务一体化、创作高效化”的运营特色。
 
 
[[File:上海国际短视频中心.jpg|thumb|150px]]
 
3.上海国际短视频中心:都市精品短剧高地
 
 
上海“竖店”前身为姚记扑克旧厂房,经改造扩容至45000平方米,现已发展为集拍摄、孵化、发行为一体的都市精品短剧基地。基地创新打造通用型古装场景,包含城门、皇宫大殿等核心布景,同时引入虚拟拍摄技术。通过组建产业联盟,基地整合编剧、导演、发行等优质资源,成功孵化出播放量破10亿的爆款短剧,形成“技术赋能+内容孵化+平台对接”的发展模式,成为上海数字文化产业升级的重要载体。
 
 
[[File:南京湖头村基地.jpg|thumb|150px]]
 
4.南京湖头村基地:乡村资源活化样本
 
 
南京湖头村“1+1”基地是竖店体系中极具特色的乡村型基地,由村内闲置小学改造而成,6000多平方米空间划分20多个场景单元,涵盖复古教室、乡村民居、民国小院等特色场景。基地创新设立“道具超市”,收纳各类复古物件,同时提供柔性定制道具服务,满足小众题材拍摄需求。该基地不仅为乡村闲置资源赋予新价值,更带动当地村民参与群演、后勤服务等工作,实现“影视产业+乡村振兴”的良性互动,成为县域影视产业发展的典型案例。
 
  
 
===参考文献===
 
===参考文献===
  
1. 湖南日报. 竖店开张,湘江边将崛起“竖屏梦工厂”[N]. 2025-10-16.
+
[1]黄秋红.基于教育视角的壮族歌圩文化家庭传承研究[D].云南师范大学,2021.DOI:10.27459/d.cnki.gynfc.2021.000241.  
  
2. 今日头条. 长沙把“烂尾古镇”改为湖南竖店,对标浙江横店,还差点什么?[EB/OL]. 2025-12-17.
+
[2]闫雪梅. 广西少数民族地区植物染研学旅行课程设计与开发[J].歌海,2021,(03):80-84.
  
3. 红网. 观潮的螃蟹丨浙江一“横”,湖南一“竖”[EB/OL]. 2025-10-18.
+
[3]李雨濛.布依族“三月三”音乐文化传承研究[D].贵州师范大学,2020.DOI:10.27048/d.cnki.ggzsu.2020.000504.  
  
4. 长沙晚报. 9月再去铜官,竖店带你一秒“入戏”[N]. 2025-05-29.
+
[4]张萍,王溯,杨海晨. 少数民族民间体育节事的发展——以广西马山县壮族会鼓文化节为例[J].社会科学家,2018,(11):156-160.
  
5. 新湖南. 风口之上,湖南“竖屏”产业有多高?[EB/OL]. 2025-12-26.
+
[5]王曼.中国传统节日与祖先崇拜论析[D].中南民族大学,2018.  
  
6. 澎湃新闻. 微短剧之城,长沙![EB/OL]. 2025-10-20.
+
[6]阮茉莉. 广西民族传统节日文化传承与发展研究——以“壮族三月三”为例[J].广西教育,2017,(11):44-45.
  
7. 央视网. 长沙望城铜官窑竖店影视基地签约 旨在打造中部最大微短剧基地[EB/OL]. 2025-05-28.
+
[7]吴建飞. 龙胜“三月三”民俗文化的考察研究[J].视听,2015,(12):36-37.
 
 
8. 今日头条. 湖南“竖店”正式亮剑!铜官窑古镇能否复制横店神话?[EB/OL]. 2025-12-18.
 
 
 
9. 郑州·竖店一站式影视微短剧拍摄基地. 郑州·竖店:微短剧全场景生态基地全景介绍[EB/OL].,2025-11-21.
 
 
 
10. 郑州·竖店一站式影视微短剧拍摄基地. 邀您入局产业黄金赛道,郑州竖店在这里[EB/OL]. 2025-11-13.
 
 
 
11. 行进中国|“竖店”进村来[EB/OL]. 2025-09-26.
 
 
 
12. 进博会丨上海“竖店”五年蝶变: 从扑克厂房跃升为短剧产业高地[EB/OL]. 2025-11-08.
 
  
 
===术语===
 
===术语===
  
Hunan Tongguan Studio Short Drama Flim and Television City 湖南铜官竖店短剧影视城
+
1.祓禊
  
micro-short drama 微短剧
+
2.祭祀
  
Tongguan Kiln National Style Amusement Park 铜官窑国风乐园
+
3.糯米饭
  
Changsha Tongguan Kiln National Archaeological Site Park 长沙铜官窑国家考古遗址公园
+
4.绣球
  
Malanshan Cultural and Creative Park 马栏山文创园
+
5.花炮
  
China Netcasting Services Association 中国网络视听协会
+
===问题===
  
full-link ecological base 全链路生态基地
+
1.为什么广西的“三月三”能成为国家级非物质文化遗产?
 
 
existing land 存量土地
 
 
 
order-based talent training 订单式人才培养
 
 
 
content incubation 内容孵化
 
 
 
===问题===
 
  
1.湖南竖店短剧影视城的 “竖” 字取自什么?
+
2.在“三月三”节日里,人们为什么要做五色糯米饭?
  
2.湖南竖店短剧影视城通过什么举措构建微短剧版权保护体系,签约对象是谁?
+
3.“歌圩”是什么意思?
  
3.竖店基地全国网络的三大核心基地和两大特色分支分别是哪些城市?
+
4.“三月三”有哪些有趣的活动?
  
4.郑州竖店基地的目标市场规模是多少,为实现该目标推出了哪些关键支持措施?
+
5.现在的“三月三”和过去的有什么不同?
  
5.上海 “竖店” 的前身是什么,其核心发展模式包含哪三个关键环节?
 
  
 
===答案===
 
===答案===
  
1.竖店”之“竖”取自“竖屏”。
+
1.因为“三月三”节日包含了壮族独特的山歌对唱、五色糯米饭制作、抛绣球等传统习俗,这些习俗传承了几百年,体现了壮族人民的生活智慧和民族文化特色。国家为了保护这些宝贵的传统文化,所以将其列入非物质文化遗产名录。
  
2.2025 年 10 月 15 日与中国网络视听协会版权工作委员会签约,以此构建微短剧版权保护体系。
+
2.五色糯米饭不仅好看好吃,还有美好寓意。五种颜色分别象征着幸福、美好、和谐、吉祥和如意。壮族人民通过制作和分享五色糯米饭,表达对丰收的期盼和对美好生活的向往。同时,它也是祭祀祖先和招待客人的重要食物。
  
3.三大核心基地为郑州、长沙望城、东莞;两大特色分支为上海、南京。
+
3.“歌圩”就是“唱歌的集市”。“圩”在当地方言里就是集市的意思。在“三月三”这天,人们聚在一起对唱山歌,所以叫“歌圩”。
  
4.目标是 2027 年实现百亿微短剧市场规模;关键措施包括推出试运营 60 小时免租优惠、依托河南省微短剧专项补贴政策、联动高校开展订单式人才培养。
+
4.除了对唱山歌外,还有:
 +
① 碰彩蛋:小朋友把染色的鸡蛋互相碰撞,看谁的鸡蛋不破
 +
②抢花炮:像体育比赛一样,大家争夺花炮,抢到的人有好运
 +
③跳竹竿舞:在竹竿分合的节奏中跳舞,很考验反应能力
 +
④穿民族服装:很多人会穿上漂亮的壮族传统服装
  
5.前身为姚记扑克旧厂房;核心发展模式是 “技术赋能 + 内容孵化 + 平台对接”。
+
5.①放假了:2014年开始,广西全区在“三月三”期间放假,让更多人能参与庆祝。
 +
②地点多了:从原来的山村田野,扩展到了城市广场、学校、景区。
 +
③参与人多了:不仅是壮族人民庆祝,其他民族的朋友也一起参加,变成了大家共同的节日。

Revision as of 08:21, 31 December 2025

My name is Liaoruting, I am from Guigang, Guangxi. I studied Korean language at Yanbian University for my undergraduate degree. Currently, I am a graduate student specializing in Korean translation at Hunan Normal University. I have a solid grasp of language theories and translation practices, and I am willing to contribute professional strength to the cultural exchanges between the two countries.

Final Exam Paper

Zhuang People's San Yue San (Third Day of the Third Lunar Month)

Introduction

The Shangsi Festival is one of China's ancient festivals. Commonly known as "San Yue San" (Third Day of the Third Lunar Month), it was historically called the Shangsi Festival and also known as the Spring Bathing Day. After the Wei and Jin Dynasties, the Shangsi Festival was changed to the third day of the third lunar month; later generations followed this custom, and it became a festival for feasting by the water and spring outings in the suburbs. After the Song Dynasty, the festival gradually vanished, but in regions like Guangxi, the tradition of celebrating "San Yue San" is still preserved today. Nowadays, "San Yue San" is a traditional festival of the Zhuang people and is listed in the National List of Intangible Cultural Heritage. In Guangxi, the Zhuang people affectionately call it the "Song Festival" or "Song Fair Festival" (Gexu Festival). On this day, the Zhuang people worship their ancestors, sing and dance, and look for their destined partners. "San Yue San" is not only a grand banquet in spring but also a brilliant blooming of Zhuang culture.

The Origin of the Festival: Animism and the Praise of Life

The embryonic form of the Zhuang people's San Yue San can be traced back to the Han people's Shangsi Festival, anciently called "Spring Bathing Day" or "Fuxi Festival" (Purification Festival). It was first recorded in the Rites of Zhou and was an ancient festival in the Central Plains for sacrificial purification and riverside banquets. After the Wei and Jin Dynasties, it was gradually fixed on the third day of the third lunar month, featuring customs like "Qu Shui Liu Shang" (floating wine cups along a winding stream) and "Ta Qing You Chun" (spring outings). After the Song Dynasty, the Shangsi Festival in the Central Plains gradually declined, though customs of dispelling disasters and warding off evil on the third day of the third month remained in various parts of China during the Republic of China era. Thereafter, the three festivals of "Cold Food," "Qingming," and "Shangsi" showed a tendency to merge, eventually resulting in "Shangsi" and "Cold Food" being incorporated into "Qingming." Today, the Shangsi Festival is little known in most parts of China, but for some ethnic minorities in Southwest China, it remains a solemn and grand festival. This festival custom spread to the Lingnan region with the migration of ethnic groups and merged deeply with the indigenous culture of the Zhuang people. The core cultural essence of the Zhuang San Yue San stems from the ethnic group's worship of Buluotuo (the creation ancestor) and Muluoja (the mother goddess). According to the Zhuang ancient text Buluotuo Scriptures, the third day of the third month is the birthday of Buluotuo. On this day, the Zhuang ancestors would worship the first ancestor, praying for favorable weather and the proliferation of the tribe. This belief transformed San Yue San from a simple seasonal folk custom into a cultural festival carrying the historical memory of the ethnic group. It can be said that the devout beliefs of the ancestors constructed a rich and profound cultural connotation and spiritual background for the formation and inheritance of San Yue San.

The Core of the Festival: Conveying Feelings through Song

The Song Fair Festival (Gexu Festival): "Ge" refers to folk songs (mountain songs), and "Xu" refers to a market. People singing folk songs in antiphonal style at the market is the soul that makes this festival vivid and alive. Regarding the origin of the Song Fair, there are many interesting legends among the folk, among which the story of Liu Sanjie is widely circulated. Liu Sanjie, revered as the "Song God" or "Song Fairy," often used folk songs to praise labor and love while profoundly exposing the crimes of the rich landlords. On the third day of the third lunar month one year, while Liu Sanjie was cutting firewood on the mountain, a landlord sent men to cut the mountain vines, causing her to fall from the cliff to her death. To commemorate this Song Fairy, later generations gathered to sing on this day, and thus the Song Fair was formed. In local chronicles of the Ming and Qing Dynasties (such as the Guangxi General Chronicle), it is recorded that in the Zhuang areas of Guangxi, "On the third day of the third month, men and women gather to sing for pleasure." By this time, San Yue San had become a "Song Fair Festival" for conveying emotions and narrating events through song. After the Republic of China era, this custom continued to be passed down in Zhuang-inhabited areas. In 1984, Guangxi officially designated San Yue San as a traditional festival for the Zhuang people, and in 2014, its folk activities were included in the National List of Intangible Cultural Heritage. In the past, young Zhuang men and women often used the Song Fair on San Yue San as a social occasion to meet the opposite sex. Impromptu folk songs served as the bond and bridge for them to meet, inquire, praise, and pledge their love. In addition, the content of the antiphonal songs was not limited to love songs but also covered current politics, life, and other aspects. The content was all-encompassing: historical legends, life wisdom, and production knowledge; these contents tested the knowledge reserves and reaction capabilities of the singers. Nowadays, Song Fairs in areas like Wuming and Jingxi in Guangxi still retain the folk tradition of singing across mountains.

The Colors of the Festival: Delicacies on the Tongue, Brocade at the Fingertips

San Yue San features rhythmic and lively songs, as well as its own unique and distinct material cultural symbols. 1.Five-colored Glutinous Rice: This is the traditional festive food of San Yue San. People use plants like maple leaves, red-blue grass, and yellow ginger to dye glutinous rice into five colors: black, yellow, red, purple, and white. Glutinous rice soaked in plant juices and steamed in this way is not only brightly colored and fragrant but also highly appetizing. The Zhuang people believe that five-colored glutinous rice symbolizes happiness, beauty, harmony, auspiciousness, and good luck, embodying people's simple pursuit of a happy life and abundant harvests. In addition, people use five-colored glutinous rice to entertain distinguished guests or as one of the offerings for ancestor worship. 2.Painted Eggs: People dye boiled chicken or duck eggs into bright red or purple. Children play a game called "Egg Knocking" (Peng Caidan); the winner is the one whose eggshell remains unbroken after the collision. People regard this as a beautiful symbol of peace and good luck. 3.Embroidered Balls (Xiuqiu): Beautiful Zhuang brocade is woven into exquisite embroidered balls; soft embroidered balls create destined matches. The embroidered ball is a token of love and a mascot for the Zhuang people. During San Yue San, girls throw their carefully made embroidered balls. If their beloved catches it steadily, a beautiful relationship begins. Amidst historical changes, the past activity of throwing embroidered balls for betrothal has evolved into an interesting sports activity within Guangxi today.

The Activities of the Festival: Rich Activities, Dynamic Inheritance

During the San Yue San festival, besides antiphonal singing and throwing embroidered balls, there are other lively and interesting folk activities. 1.Snatching Firecrackers (Qiang Huapao): This is one of the important traditional festival activities of the Zhuang people. In the activity, people place a firecracker ring (Huapao) containing colorful confetti and small gifts. When the cannon sounds, people compete to snatch it. The person who snatches it receives rewards and blessings from the crowd. 2.Beating the Shoulder Pole / Bamboo Pole Dance: This is a traditional dance of the Zhuang people. The crowd holds shoulder poles and strikes them against each other, or opens and closes bamboo poles. Dancers jump and weave through the rhythm. The scene is extremely lively, and the atmosphere is cheerful and enthusiastic. 3.Displaying Zhuang Costumes: Zhuang women wear their most gorgeous and exquisite traditional Zhuang costumes on this day, wearing shining silver ornaments on their heads, proudly displaying exquisite Zhuang brocade and excellent craftsmanship.

The Evolution of the Festival: From a Single Ethnic Celebration to a Regional Shared Gala

With the passage of time, the "San Yue San" festival has undergone many changes that conform to the trends of the times. 1.Statutory Holiday: Since 2014, Guangxi has designated "Zhuang San Yue San" as a public holiday for the entire region, usually arranging a two-day compensatory leave, allowing people to devote themselves wholeheartedly to this grand festival. 2.Diversification of Content: Festival activities have expanded from traditional rural Song Fairs to city squares, scenic spots, and campuses. The content of activities has also been greatly enriched, forming a comprehensive cultural gathering integrating ethnic song and dance performances, intangible cultural heritage displays, sports competitions, food markets, and tourism promotion. 3.Sharing and Fusion: Today's "San Yue San" is not a festival exclusive to the Zhuang people, but a festive occasion celebrated jointly by the Han, Yao, Miao, Dong, and other ethnic groups in Guangxi.

=Conclusion

In short, the Zhuang "San Yue San" is a festival rich in connotation and full of vitality. It is like a folk song that can never be finished; within the ancient main melody, new notes of the era are constantly integrated, radiating vigorous vitality year after year on the land of Guangxi.

References

[1]黄秋红.基于教育视角的壮族歌圩文化家庭传承研究[D].云南师范大学,2021.DOI:10.27459/d.cnki.gynfc.2021.000241.

[2]闫雪梅. 广西少数民族地区植物染研学旅行课程设计与开发[J].歌海,2021,(03):80-84.

[3]李雨濛.布依族“三月三”音乐文化传承研究[D].贵州师范大学,2020.DOI:10.27048/d.cnki.ggzsu.2020.000504.

[4]张萍,王溯,杨海晨. 少数民族民间体育节事的发展——以广西马山县壮族会鼓文化节为例[J].社会科学家,2018,(11):156-160.

[5]王曼.中国传统节日与祖先崇拜论析[D].中南民族大学,2018.

[6]阮茉莉. 广西民族传统节日文化传承与发展研究——以“壮族三月三”为例[J].广西教育,2017,(11):44-45.

[7]吴建飞. 龙胜“三月三”民俗文化的考察研究[J].视听,2015,(12):36-37.

Terminology

1.Fuxi (Purification Rituals)

2.Sacrifice / Worship

3.Glutinous Rice

4.Embroidered Ball (Xiuqiu)

5.Firecracker (Huapao)

Questions

1.Why has Guangxi's "San Yue San" become a National Intangible Cultural Heritage?

2.Why do people make Five-colored Glutinous Rice during the "San Yue San" festival?

3.What does "Song Fair" (Ge Xu) mean?

4.What interesting activities are there during "San Yue San"?

5.What are the differences between the current "San Yue San" and the past?

Answers

1.Because the "San Yue San" festival includes unique Zhuang traditions such as antiphonal singing, making five-colored glutinous rice, and throwing embroidered balls. These customs have been passed down for hundreds of years, reflecting the life wisdom and ethnic cultural characteristics of the Zhuang people. In order to protect these precious traditional cultures, the state listed them in the Intangible Cultural Heritage directory.

2.Five-colored glutinous rice is not only beautiful and delicious but also holds beautiful meanings. The five colors symbolize happiness, beauty, harmony, auspiciousness, and good luck respectively. By making and sharing five-colored glutinous rice, the Zhuang people express their expectations for a harvest and their yearning for a better life. At the same time, it is also an important food for worshipping ancestors and entertaining guests.

3."Song Fair" (Ge Xu) means "Market for Singing." "Xu" means market in the local dialect. On the day of "San Yue San," people gather together to sing folk songs in antiphonal style, so it is called a "Song Fair."

4.Besides antiphonal singing, there are: ① Egg Knocking: Children knock dyed eggs against each other to see whose egg doesn't break. ② Snatching Firecrackers: Like a sports competition, everyone competes for the firecracker ring; the person who snatches it gets good luck. ③ Bamboo Pole Dance: Dancing within the rhythm of opening and closing bamboo poles, which tests reaction ability. ④ Wearing Ethnic Clothing: Many people put on beautiful traditional Zhuang costumes.

5.① Time off: Since 2014, the whole region of Guangxi has had a holiday during "San Yue San," allowing more people to participate in the celebration. ② More locations: Expanded from original mountain villages and fields to city squares, schools, and scenic spots. ③ More participants: It is not only celebrated by Zhuang people; friends from other ethnic groups also participate, turning it into a festival shared by everyone.


期末论文

壮族三月三

引言

  上巳节,为中华古老节日之一。俗称三月三,古称上巳节,又叫三月三、春浴日。魏晋以后,上巳节改为三月三,后代沿袭,遂成水边饮宴、郊外游春的节日。到了宋代以后,该节日逐渐销声匿迹,但在我国广西等地区,至今仍然保留着过“三月三”的传统。现如今“三月三”是壮族人民的传统节日,更是国家级非物质文化遗产名录之一。在广西,壮族人民亲切地称呼其为“歌节”或者是“歌圩节”。每到这一天,壮族人民都会祭祀祖先,载歌载舞,并寻找属于自己的命定伴侣。“三月三”不仅是春日里的一场盛大宴会,更是壮乡文化之花的灿烂绽放。

节日的起源: 万物有灵,礼赞生命

  壮族三月三的雏形可追溯至汉族的上巳节,古称“春浴日”“祓禊节”,最早载于《周礼》,是中原地区祭祀祓禊、水边宴饮的古老节日,魏晋后逐渐固定在三月初三,有“曲水流觞”“踏青游春”等习俗。宋代后中原上巳节逐渐式微,而到民国时期,中国各地还留有三月三消灾除凶的风俗。此后,“寒食”“清明”“上巳”三节呈现合并趋向,最终“上巳”“寒食”两节并入“清明”。如今,在中国大部分地区上巳节已经鲜为人知,但对于中国西南地区的一些少数民族的人们来说上巳节仍是一个隆重而盛大的节日。
  这一节日习俗随民族迁徙传入岭南,与壮族本土文化深度融合。壮族三月三的核心文化内核,源于本民族对布洛陀(创世始祖)和姆洛甲(母神)的崇拜。据壮族古籍《布洛陀经诗》记载,三月三是布洛陀诞辰之日,壮族先民会在这一天祭祀始祖,祈求风调雨顺、族群繁衍,这一信仰使三月三从单纯的节气民俗,演变为承载民族历史记忆的文化节日。可以说先民们的忠诚信仰为三月三的形成与传承构筑了丰富深厚的文化内涵与精神底色。

节日的核心: 以歌为媒,传送心意

  歌圩节,其中歌指的是山歌,而圩指的是集市。人们在集市上山歌对唱,便是让这节日生动鲜活起来的灵魂。
  关于歌圩的来历,在民间有许多有趣的传说,而其中关于刘三姐的故事流传甚广。被奉为“歌神”或“歌仙”的刘三姐经常用山歌颂劳动和爱情,同时也深刻揭露财主们的罪恶。有一年的农历三月初三,刘三姐在山上砍柴时,财主派人砍断了山藤,造成她坠崖身亡。后人为了纪念这位歌仙,便在这天聚会唱歌,歌圩就此形成。
  而在明清时期的地方志(如《广西通志》)中记载,广西壮族地区“三月初三,男女聚会,歌唱为乐”,此时三月三已成为以歌传情、以歌叙事的“歌圩节”。民国后,这一习俗在壮族聚居区持续传承,1984年广西正式将三月三定为壮族传统节日,2014年其民俗活动列入国家级非物质文化遗产名录。
  在过去,壮族的青年男女们常常将三月三那一天的歌圩作为认识异性的社交场合,即兴编唱的山歌是他们相识、探问、赞美、定情的纽带和桥梁。此外,对唱的山歌内容不仅仅局限于情歌,还有关于时政、生活等各方面的。其内容包罗万象:历史传说,生活智慧、生产知识,这些内容无一不考验着对唱者的知识储备和反应能力。现如今,广西武鸣、靖西等一带的歌圩,仍旧保留着隔山对唱的民俗传统。
  

节日的色彩:舌尖美味,指尖锦绣

   三月三有节奏灵动的歌曲,也有属于自己的独特鲜明的物质文化符号。
   1.五色糯米饭:这是三月三的传统节庆食物,人们会用枫叶、红蓝草、黄姜等植物将糯米饭染成黑、黄、红、紫、白五种颜色,这样用植物汁液浸泡和蒸熟的糯米饭不仅色泽艳丽,清香扑鼻,还会让人食指大动。‘壮族人民认为五色糯米饭象征着幸福、美好、和谐、吉祥、如意,包含着人们对于幸福生活和五谷丰登的朴实追求。此外,人们还会用五色糯米饭用来招待尊贵的客人、或者用其作为祭扫先祖的供品之一。
   2.彩蛋:人们会将煮熟的鸡鸭蛋染成鲜亮的红色或是紫色,小孩子们会玩一种叫做“碰彩蛋”的游戏,相碰情况下蛋壳完整不破者为胜者,人们将其视作平安好运的美好象征。
   3.绣球:秀丽的壮锦编织成精致的绣球,柔软的绣球成就一段段天定良缘。绣球是壮族的定情信物和吉祥物。在三月三期间,女孩子们会抛出自己精心制作的绣球,若意中人稳稳接住,一段美好的缘分将就此开启。而在历史的不断变迁中,以往的抛绣球定亲活动演变为了如今广西区内一项有趣的体育活动。

节日的活动:丰富活动,动态传承

   在三月三节日期间,除了山歌对唱,抛绣球,还有一些热闹有趣的民俗活动。
   1.抢花炮:这是壮族重要的传统节日活动之一。活动中,人们会放置装有五彩纸屑和小礼物的花炮,当炮声响起,人们会争相抢夺,抢到的人能获得奖励和众人的祝福。
   2.打扁担/竹竿舞:这是壮族的传统舞蹈。众人手持扁担互相敲击,或者分合竹竿,伴随着节奏跳跃穿梭,长眠热闹非凡,气氛欢快热烈。
   3.展示壮族服饰:壮族的女性们会在这一天穿上最为华丽精美的壮族传统服饰,头戴闪亮的银饰,骄傲地展示着精致的壮锦和优秀的制作工艺。

节日的演变:从单一民族节庆到区域共享盛典

  随着时间的变化,“三月三”节日发生了诸多顺应时代潮流的转变。
  1. 法定假日:2014年起,广西将“壮族三月三”设为全区公众假日,并通常安排为期两天的调休,人们因此能全身心地投入到这场盛大的节日中。
  2. 内容多元化:节日活动从传统的乡村歌圩,大规模扩展到城市广场、景区、校园。活动内容也极大丰富,形成了集民族歌舞汇演、非遗展示、体育竞赛、美食集市、旅游推广于一体的综合性文化盛会。
  3. 共享与融合:如今的“三月三”不是独属于壮族的节日,更是广西汉、瑶、苗、侗等各个民族共同庆祝的佳节。

结语

   总之,壮族“三月三”是一个内涵丰富、充满活力的节日。它就像一首永远唱不完的山歌,古老的主旋律中,不断融入新时代的音符,在八桂大地上,年年岁岁,焕发着蓬勃的生命力。


参考文献

[1]黄秋红.基于教育视角的壮族歌圩文化家庭传承研究[D].云南师范大学,2021.DOI:10.27459/d.cnki.gynfc.2021.000241.

[2]闫雪梅. 广西少数民族地区植物染研学旅行课程设计与开发[J].歌海,2021,(03):80-84.

[3]李雨濛.布依族“三月三”音乐文化传承研究[D].贵州师范大学,2020.DOI:10.27048/d.cnki.ggzsu.2020.000504.

[4]张萍,王溯,杨海晨. 少数民族民间体育节事的发展——以广西马山县壮族会鼓文化节为例[J].社会科学家,2018,(11):156-160.

[5]王曼.中国传统节日与祖先崇拜论析[D].中南民族大学,2018.

[6]阮茉莉. 广西民族传统节日文化传承与发展研究——以“壮族三月三”为例[J].广西教育,2017,(11):44-45.

[7]吴建飞. 龙胜“三月三”民俗文化的考察研究[J].视听,2015,(12):36-37.

术语

1.祓禊

2.祭祀

3.糯米饭

4.绣球

5.花炮

问题

1.为什么广西的“三月三”能成为国家级非物质文化遗产?

2.在“三月三”节日里,人们为什么要做五色糯米饭?

3.“歌圩”是什么意思?

4.“三月三”有哪些有趣的活动?

5.现在的“三月三”和过去的有什么不同?


答案

1.因为“三月三”节日包含了壮族独特的山歌对唱、五色糯米饭制作、抛绣球等传统习俗,这些习俗传承了几百年,体现了壮族人民的生活智慧和民族文化特色。国家为了保护这些宝贵的传统文化,所以将其列入非物质文化遗产名录。

2.五色糯米饭不仅好看好吃,还有美好寓意。五种颜色分别象征着幸福、美好、和谐、吉祥和如意。壮族人民通过制作和分享五色糯米饭,表达对丰收的期盼和对美好生活的向往。同时,它也是祭祀祖先和招待客人的重要食物。

3.“歌圩”就是“唱歌的集市”。“圩”在当地方言里就是集市的意思。在“三月三”这天,人们聚在一起对唱山歌,所以叫“歌圩”。

4.除了对唱山歌外,还有: ① 碰彩蛋:小朋友把染色的鸡蛋互相碰撞,看谁的鸡蛋不破 ②抢花炮:像体育比赛一样,大家争夺花炮,抢到的人有好运 ③跳竹竿舞:在竹竿分合的节奏中跳舞,很考验反应能力 ④穿民族服装:很多人会穿上漂亮的壮族传统服装

5.①放假了:2014年开始,广西全区在“三月三”期间放假,让更多人能参与庆祝。 ②地点多了:从原来的山村田野,扩展到了城市广场、学校、景区。 ③参与人多了:不仅是壮族人民庆祝,其他民族的朋友也一起参加,变成了大家共同的节日。