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In the first type, the liability of members is is limited to the amount unpaid in shares they hold. In the second types of company, their liability is limited to the capital they have agreed to contribute to the companies assets if it is wound up. In the third case, shares may be opened to general public for sale and members' liability is limited to the amount unpaid on shares held by them. The Companies Act allows only those individuals to form a company who have a legitimate purpose

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Copyright 2004 new episode of housewives of new jersey Crispian Lye

Are banner ads dead?

Well, contrary to popular belief, banner ads are NOTdead, and can produce a significant amount of traffic,IF you know how to make them work.

The best sort of banner is a simple 'invisible'banner popularized by Scott Covert with a directresponse type, benefit laden headline that blends inand looks like part of the webpage instead of ablatant banner that screams 'banner ad!'.

Note: Avoid flash, gaudy graphics and colors at allcost.

Now, check out my top 10 'Psychological Triggers' toget that elusive banner 'clickthrough'.

1. The words on your banner should 'hook' and lure thereader to take action. Adjectives are known to be weather forecast of new jersey veryattractive,words like scorching, starving, sizzling,powerful, etc. The words you use should reallyaccentuate the benefits in your offer.

2. Make a discount offer on your banner ad. Peopleare always looking for good deals. You could offera percentage discount, dollar discount, buy one getone free discount, etc. But do always remember tojustify your discount with "reason why" and makesure to NEVER devalue your product.

3. Advertise a trial or sample offer. Thiswill tell people there is no risk or obligation if theyclick on your banner ad and try out your product orservice. A 'try before you buy' risk reversal approachhas been proven to be extremely effective, aspostulated by Claude Hopkins in the marketing classic,Scientific Advertising.

4. You could advertise a free offer on weather forecast in new jersey your bannerad. People love free stuff. The freebie should relateto your target audience. If the freebie is attractiveto them they will click. FREE, is one of the mostpowerful words in advertising. Bait them.

5. Here's a sneaky trick. Use reverse psychology. Tellyour audience not to click on your banner ad. Here's agood example - "Don't Click Here If You Are ComfortableWith What You Are Currently Earning". This is alsoknown as the 'takeaway', which is one of the mosteffective tactics in marketing.

6. Use a testimonial on your banner ad. This'll givepeople proof they aren't wasting their time clickingon your banner ad. The testimonial should includeenough information so they understand the offer. Itwould be better if the testimonial implicitly answeredan 'objection'.

7. You could have a famous and respectable personon your banner ad representing your product, website or service. People will click because they'lltrust them over you. It's the power of the 'celebrity'and 'law of association' at work.

8. Use a strong guarantee on your banner ad. Youcould include the guarantee as a headline for youroffer. It could read double or triple your money backguarantee, lifetime your money back guarantee, etc.

9. Inform people about the major benefits of your product, website or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save weather forecast for new jersey money, save time, etc. Remember,you don't buy a drill. You buy the hole that the drill can produce.

10. Tell people to click on your banner ad. Newbiesto the internet may weather new jersey forecast not even know they can click onbanners. Just having the phrase "click here" on yourbanner will increase your clickthroughs. People needto be told WHAT to do. As you're reading this, youmight think that this conflicts with tip #5, but bothhave been known to produce results. What you need todo, is to use a scientific approach and 'test' bothapproaches to see which one produces the highest clickthroughs in your campaign.

Apply these Psychological Triggers to your banner ad campaign today and get a hold of that extra edge over your competitors.

Crispian Lye woke up one morning and decided to quithis lucrative job as a creative head with a MultiNational Corporation in search of freedom. He nowmakes a fortune from home working a couple of weather forecast new jersey hours inhis boxers and has helped many others make a gracefulexit from the rat-race. Get your FREE exit strategy at:==>

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