Difference between revisions of "User:Liu Ying"

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=== What is the Blind Economy ===
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=== What is the Blind Box Economy ===
  
 
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The "Blind Box Economy" is a commercial marketing model centered around "Blind Boxes." Businesses place products like anime figures and trendy toys into these uniquely packaged boxes. Coupled with advertising on social media and shopping platforms, and leveraging consumers' curiosity-driven psychology and desire to collect items whose specific styles are unknown before purchase, this has evolved into an emerging economic model integrating the production, marketing, and sales of blind box goods. (Zhang Chaoyang, 2024)
 
The "Blind Box Economy" is a commercial marketing model centered around "Blind Boxes." Businesses place products like anime figures and trendy toys into these uniquely packaged boxes. Coupled with advertising on social media and shopping platforms, and leveraging consumers' curiosity-driven psychology and desire to collect items whose specific styles are unknown before purchase, this has evolved into an emerging economic model integrating the production, marketing, and sales of blind box goods. (Zhang Chaoyang, 2024)
  
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=== Development of Blind Boxes ===
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=== The Development of Blind Boxes ===
  
 
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Blind boxes are a sales format for trendy toys, where consumers cannot know the specific product design beforehand, giving them a random attribute. Historically, blind boxes originated from Japan’s Meiji-era "Fukubukuro" (lucky bags) and the U.S.-born, Japan-popularized "Gashapon" (capsule toys) (Shen Zhiyu & Zhang Xipeng, 2022,35-37). By the 1990s, China began adopting similar marketing models, initially called "Collectible Card Marketing." Another early form in China was "Food Toys"—random toys placed in children’s snacks. For example, instant noodles like "Xiao Huan Xiong" and "Xiao Hu Dui" became wildly popular in schools, not just for their taste but for the chance to collect cards. After the 1998 World Cup, "Xiao Hu Dui" released 38 World Cup player cards, while "Xiao Huan Xiong" offered 108 unique Water Margin hero cards.
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Blind boxes are a sales format for trendy toys, referring to toy boxes where consumers cannot know the exact product style inside beforehand, possessing a random element. The concept originated in Japan, where department stores placed unsold goods into unmarked bags sold as "fukubukuro" (lucky bags). In Japan, blind boxes are called "Mini Figures." After spreading to Europe and America, this sales format was given a name that vividly reflects its characteristic—"Blind Box." (Song Linlin & Liu Qifang, 2022)
 +
 
 +
By the 1990s, marketing models similar to the "Blind Box Economy" began appearing in China. Initially known as "Collectible Card Marketing," this involved random toys placed as accessories in children's food, simply called "food toys." Crispy instant noodles like Xiao Huanxiong, Xiao Hudui, and Magic Scholar once swept campuses across China. Countless students were captivated, not just for the taste, but to collect the cards enclosed. After the 1998 World Cup, Xiao Hudui released a complete set of 38 World Cup player cards; Xiao Huanxiong's Water Margin hero cards featured 108 different styles, a highly novel concept.
  
 
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[[File:xhx.jpg]]
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[https://post.smzdm.com/p/aoo6dedm/pic_2/]
 
[https://post.smzdm.com/p/aoo6dedm/pic_2/]
  
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Consumers are drawn to the mystery and surprise of unboxing, as not knowing the contents creates excitement. This randomness and thrill drive repeated purchases, fueling the Blind Box Economy’s popularity.
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Consumers don't know which specific toy is inside the box until they open it. The inability to choose the style means that randomly drawing a desired one brings surprise and satisfaction. Particularly for popular IPs, merchants often employ "limited edition + limited time" sales tactics. This uncertainty, randomness, mystery, and the psychological stimulation of comparison drive consumers to purchase repeatedly, contributing significantly to the Blind Box Economy's popularity.
  
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=== Growth of China’s Blind Box Economy ===
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=== The Development of China's Blind Box Economy ===
  
 
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With rapid economic growth, Chinese consumers increasingly prioritize spiritual consumption and diverse experiences. Blind boxes, as a trendy sales method, captured the youth market. In 2016, Pop Mart secured exclusive Brand Licensing for the IP "Molly," whose healing image and emotional projection resonated with young buyers, turning toys into emotional symbols. That year, Pop Mart launched the "Molly Zodiac Series" under the "IP + Blind Box" model, selling out 200 units instantly.
+
With China's sustained and rapid economic development, consumer demands have diversified, and consumption patterns have shifted towards valuing experiential and emotional spending. As a trendy toy sales method, blind boxes precisely target the young consumer market. The primary audience for blind boxes consists of young people, particularly the "post-90s" and "post-00s" generations. Compared to previous generations, these young consumers place greater emphasis on inner desires, emotions, and are more willing to spend on their hobbies. (Shen Zhiyu & Zhang Xipeng, 2022)
 +
 
 +
In 2016, Pop Mart successfully secured the exclusive license for Molly. Molly's endearing image resonated with young consumers, establishing an emotional connection through projection, becoming an emotional anchor for this demographic and imbuing trendy toys with personal significance. That same year, Pop Mart launched the MOLLY Zodiac series using the "IP + Blind Box" format for the first time; all 200 sets sold out instantly.
  
 
[[File:Molly.jpg]]
 
[[File:Molly.jpg]]
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[https://tse2-mm.cn.bing.net/th/id/OIP-C.7wxksY7I5cHXX4DjdrSbtwHaLk?cb=iwp2&rs=1&pid=ImgDetMain]
 
[https://tse2-mm.cn.bing.net/th/id/OIP-C.7wxksY7I5cHXX4DjdrSbtwHaLk?cb=iwp2&rs=1&pid=ImgDetMain]
  
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Pop Mart leveraged Curiosity-driven Psychology by making purchases feel like a "gamble," enhancing the fun. Simultaneously, IP-based blind boxes tapped into collectible desires akin to Stamp Collecting Psychology. The urge to complete a series, own a Rare Hidden Edition, or secure a favorite IP design kept consumers buying. Additionally, blind boxes met Social Needs, becoming a new topic for interaction.（Cai Fuya,Zhang Keying&Zhao Jiali,2025,49-52) On social media, users share their "loot" and strategies, further boosting sales. Beyond Pop Mart, brands like 52TOYS, TOPTOY, and SonnyAngel gained traction. The "IP + Blind Box" trend also expanded into Stationery Blind Boxes, Makeup Blind Boxes, Snack Blind Boxes, and even Flight Ticket Blind Boxes.
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On one hand, Pop Mart fully leveraged consumers' curiosity-driven psychology. The blind box format fills the purchasing process with anticipation and surprise; this gambling-like thrill enhances the buying experience. On the other hand, blind box series based on IP images ignited consumers' collecting desires, similar to the psychology of stamp collecting. Each IP series includes various styles, and the drive to complete a set, own rare Hidden Editions, or acquire a particularly favored IP image compels repeated purchases.
  
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According to Frost & Sullivan (2019), China’s Blind Box market grew from ¥2.5 billion in 2019 to nearly ¥20 billion by 2021, with a Compound Annual Growth Rate (CAGR) of 75% (Hu Jiawen, 2020). A 2025 report by CIRP predicts the market will surge to ¥58 billion, transitioning from a "niche trend" to a trillion-level "New Consumption Infrastructure." Notably, Labubu—a spiky-eared elf from Pop Mart’s IP lineup—achieved Viral Spread globally by 2025. Scenes of young crowds queuing for Labubu blind boxes in Beijing’s Sanlitun, Tokyo’s Harajuku, Paris’s Le Marais, and New York’s SOHO became Phenomenon-level Landscapes on social media, cementing China’s role as the global hub of the Blind Box Economy.
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Furthermore, buying blind boxes fulfills contemporary young people's social needs, creating new social topics and interaction methods. Acquiring special edition blind boxes not only provides personal satisfaction but also grants a sense of social currency on platforms. Netizens enthusiastically share their blind box "spoils," exchange purchasing tips, and discuss selection strategies, further driving sales. (Wei Fuya, Zhang Keying, Zhao Jiali, 2025)
 +
 
 +
According to financial reports, in 2024, Pop Mart achieved revenue of ¥13.04 billion, a year-on-year increase of 106.9%; adjusted net profit reached ¥3.4 billion, surging 185.9% year-on-year. This marked Pop Mart's first time exceeding ¥10 billion in revenue, with significant growth also seen in Greater China (Hong Kong, Macau, Taiwan) and overseas markets, with Southeast Asia being the highest contributor. (Xie Zhiying, 2025)
 +
 
 +
Besides Pop Mart, other Blind Box brands like 52TOYS, TOPTOY, and SonnyAngel are also immensely popular. The rise of "IP + Blind Box" has spurred a wave of "Blind Box Economy" applications, including stationery blind boxes, cosmetics blind boxes, snack blind boxes, and air ticket blind boxes.
 +
 
 +
Data from Frost & Sullivan in 2019 indicated China's blind box market exceeded ¥2.5 billion and expanded to nearly ¥20 billion by 2021, with an average Compound Annual Growth Rate (CAGR) close to 75%. According to the latest research from the China Research Puhua Institute's "2024-2030 China Blind Box Industry Supply and Demand Forecast and Investment Potential Research Report," by 2025, China's blind box industry has transformed from a "niche trendy play" into a "trillion-yuan new consumption infrastructure." The market size surpassed ¥58 billion, with a CAGR of 28%, capturing 65% of the global market share and becoming the world's most active Blind Box Economy market (Guo Meng, 2025). Particularly in 2025, Labubu, a "ugly-cute" sprite image with nine teeth and pointy upright ears, swept the globe at a viral spread pace. Images of young people queuing to buy Labubu Blind Boxes became a phenomenon-level spectacle on social media. This "little monster" IP from Pop Mart not only propelled the Chinese trendy toy company's market value beyond HK$100 billion but also thrust the "Blind Box Economy" onto the global stage center.
  
 
[[File:labubu.jpg]]
 
[[File:labubu.jpg]]
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Fukubukuro 福袋
 
Fukubukuro 福袋
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Gashapon 扭蛋
 
  
 
Collectible Card Marketing 集卡式营销
 
Collectible Card Marketing 集卡式营销
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Compound Annual Growth Rate (CAGR) 年均复合增长率  
 
Compound Annual Growth Rate (CAGR) 年均复合增长率  
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Brand Licensing 品牌授权
 
  
  
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1、What is the Blind Box Economy?
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1、What is the "Blind Box Economy"?
  
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2、Which two countries did blind boxes originate from?
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2、Which country did the concept of "blind box" originate from?
  
 
3、What was the early marketing model of the "Blind Box Economy" in China?
 
3、What was the early marketing model of the "Blind Box Economy" in China?
  
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4、Which product made Pop Mart popular?
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4、Which IP initially propelled Pop Mart to succcess?
  
 
5、Besides toys, what other items have been made into blind boxes?
 
5、Besides toys, what other items have been made into blind boxes?
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=== Answers ===
 
=== Answers ===
  
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1、
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1、A marketing model centered around Blind Boxes.
  
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2、
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2、Japan.
  
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3、"Collectible Card Marketing"—accessory toys randomly placed in children’s food (Food Toys).
  
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4、Molly.
  
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5、
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5、Air tickets, cosmetics, snacks, stationery, and more.
  
  
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Fukubukuro 福袋
 
Fukubukuro 福袋
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Gashapon 扭蛋
 
  
 
Collectible Card Marketing 集卡式营销
 
Collectible Card Marketing 集卡式营销
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Compound Annual Growth Rate (CAGR) 年均复合增长率  
 
Compound Annual Growth Rate (CAGR) 年均复合增长率  
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Brand Licensing 品牌授权
 
  
  

Revision as of 15:19, 11 June 2025

Blind Box Economy

What is the Blind Box Economy

The "Blind Box Economy" is a commercial marketing model centered around "Blind Boxes." Businesses place products like anime figures and trendy toys into these uniquely packaged boxes. Coupled with advertising on social media and shopping platforms, and leveraging consumers' curiosity-driven psychology and desire to collect items whose specific styles are unknown before purchase, this has evolved into an emerging economic model integrating the production, marketing, and sales of blind box goods. (Zhang Chaoyang, 2024)

The Development of Blind Boxes

Blind boxes are a sales format for trendy toys, referring to toy boxes where consumers cannot know the exact product style inside beforehand, possessing a random element. The concept originated in Japan, where department stores placed unsold goods into unmarked bags sold as "fukubukuro" (lucky bags). In Japan, blind boxes are called "Mini Figures." After spreading to Europe and America, this sales format was given a name that vividly reflects its characteristic—"Blind Box." (Song Linlin & Liu Qifang, 2022)

By the 1990s, marketing models similar to the "Blind Box Economy" began appearing in China. Initially known as "Collectible Card Marketing," this involved random toys placed as accessories in children's food, simply called "food toys." Crispy instant noodles like Xiao Huanxiong, Xiao Hudui, and Magic Scholar once swept campuses across China. Countless students were captivated, not just for the taste, but to collect the cards enclosed. After the 1998 World Cup, Xiao Hudui released a complete set of 38 World Cup player cards; Xiao Huanxiong's Water Margin hero cards featured 108 different styles, a highly novel concept.

Xhx.jpg

[1]

Consumers don't know which specific toy is inside the box until they open it. The inability to choose the style means that randomly drawing a desired one brings surprise and satisfaction. Particularly for popular IPs, merchants often employ "limited edition + limited time" sales tactics. This uncertainty, randomness, mystery, and the psychological stimulation of comparison drive consumers to purchase repeatedly, contributing significantly to the Blind Box Economy's popularity.

The Development of China's Blind Box Economy

With China's sustained and rapid economic development, consumer demands have diversified, and consumption patterns have shifted towards valuing experiential and emotional spending. As a trendy toy sales method, blind boxes precisely target the young consumer market. The primary audience for blind boxes consists of young people, particularly the "post-90s" and "post-00s" generations. Compared to previous generations, these young consumers place greater emphasis on inner desires, emotions, and are more willing to spend on their hobbies. (Shen Zhiyu & Zhang Xipeng, 2022)

In 2016, Pop Mart successfully secured the exclusive license for Molly. Molly's endearing image resonated with young consumers, establishing an emotional connection through projection, becoming an emotional anchor for this demographic and imbuing trendy toys with personal significance. That same year, Pop Mart launched the MOLLY Zodiac series using the "IP + Blind Box" format for the first time; all 200 sets sold out instantly.

Molly.jpg

[2]

On one hand, Pop Mart fully leveraged consumers' curiosity-driven psychology. The blind box format fills the purchasing process with anticipation and surprise; this gambling-like thrill enhances the buying experience. On the other hand, blind box series based on IP images ignited consumers' collecting desires, similar to the psychology of stamp collecting. Each IP series includes various styles, and the drive to complete a set, own rare Hidden Editions, or acquire a particularly favored IP image compels repeated purchases.

Furthermore, buying blind boxes fulfills contemporary young people's social needs, creating new social topics and interaction methods. Acquiring special edition blind boxes not only provides personal satisfaction but also grants a sense of social currency on platforms. Netizens enthusiastically share their blind box "spoils," exchange purchasing tips, and discuss selection strategies, further driving sales. (Wei Fuya, Zhang Keying, Zhao Jiali, 2025)

According to financial reports, in 2024, Pop Mart achieved revenue of ¥13.04 billion, a year-on-year increase of 106.9%; adjusted net profit reached ¥3.4 billion, surging 185.9% year-on-year. This marked Pop Mart's first time exceeding ¥10 billion in revenue, with significant growth also seen in Greater China (Hong Kong, Macau, Taiwan) and overseas markets, with Southeast Asia being the highest contributor. (Xie Zhiying, 2025)

Besides Pop Mart, other Blind Box brands like 52TOYS, TOPTOY, and SonnyAngel are also immensely popular. The rise of "IP + Blind Box" has spurred a wave of "Blind Box Economy" applications, including stationery blind boxes, cosmetics blind boxes, snack blind boxes, and air ticket blind boxes.

Data from Frost & Sullivan in 2019 indicated China's blind box market exceeded ¥2.5 billion and expanded to nearly ¥20 billion by 2021, with an average Compound Annual Growth Rate (CAGR) close to 75%. According to the latest research from the China Research Puhua Institute's "2024-2030 China Blind Box Industry Supply and Demand Forecast and Investment Potential Research Report," by 2025, China's blind box industry has transformed from a "niche trendy play" into a "trillion-yuan new consumption infrastructure." The market size surpassed ¥58 billion, with a CAGR of 28%, capturing 65% of the global market share and becoming the world's most active Blind Box Economy market (Guo Meng, 2025). Particularly in 2025, Labubu, a "ugly-cute" sprite image with nine teeth and pointy upright ears, swept the globe at a viral spread pace. Images of young people queuing to buy Labubu Blind Boxes became a phenomenon-level spectacle on social media. This "little monster" IP from Pop Mart not only propelled the Chinese trendy toy company's market value beyond HK$100 billion but also thrust the "Blind Box Economy" onto the global stage center.

Labubu.jpg

[3]

References

[1]申智玉 & 张曦鹏.(2022).浅析盲盒经济多元化背后的“着迷密码”.现代营销(下旬刊),(12),35-37.doi:10.19932/j.cnki.22-1256/F.2022.12.035.

[2]魏馥雅,张克英 & 赵甲立.(2025).泡泡玛特快速崛起之路.企业管理,(01),49-52.

[3]胡嘉雯.(2020).潮玩玩家群体的媒介使用与身份认同(硕士学位论文,中国社会科学院研究生院).硕士https://link.cnki.net/doi/10.27642/d.cnki.gskyy.2020.000285doi:10.27642/d.cnki.gskyy.2020.000285.


Terms and Expressions

Blind Box Economy 盲盒经济

Blind Box 盲盒

Meiji-era 明治时期

Fukubukuro 福袋

Collectible Card Marketing 集卡式营销

Food Toy 食玩

Trendy Toys 潮玩

Pop Mart 泡泡玛特

Intellectual Property IP (知识产权)

Hidden Edition 隐藏款

Social Needs 社交需求

Curiosity-driven Psychology 猎奇心理

Viral Spread 病毒式传播

Compound Annual Growth Rate (CAGR) 年均复合增长率


Questions

1、What is the "Blind Box Economy"?

2、Which country did the concept of "blind box" originate from?

3、What was the early marketing model of the "Blind Box Economy" in China?

4、Which IP initially propelled Pop Mart to succcess?

5、Besides toys, what other items have been made into blind boxes?


Answers

1、A marketing model centered around Blind Boxes.

2、Japan.

3、"Collectible Card Marketing"—accessory toys randomly placed in children’s food (Food Toys).

4、Molly.

5、Air tickets, cosmetics, snacks, stationery, and more.


盲盒经济

什么是盲盒经济

“盲盒经济”是一种以“盲盒”为载体的商业营销模式。商家将动漫、潮玩等商品装入盲盒这种独特的包装，同时依托社交媒体和购物平台进行广告宣传，以及依赖消费者购买无法预知具体款式时的猎奇心理和收藏欲望，从而发展起来的集盲盒商品生产、盲盒宣传、盲盒销售为一体的新兴经济模式。（张朝阳，2024）

盲盒的发展

盲盒是潮流玩具的一种售卖形式，指消费者不能提前得知商品里面具体产品款式的玩具盒子，具有随机属性。盲盒的概念源于日本百货公司将滞销的商品装入没有标识的包装袋，以“福袋” 的名义售卖。 在日本，盲盒被称作“Mini Figures”。这种销售形式传播到欧美后，被赋予了一个可以鲜明体现产品特色的名字—“Blind Box”，即“盲盒”。 （宋林霖&柳淇方，2022）到了20世纪90年代，我国也开始出现类似于“盲盒经济”的营销模式，初期被认为是一种叫做“集卡式”的营销手段，是随机放置于儿童食品中的附属玩具，简称食玩。小时候干脆面曾风靡中国各大校园，比如小浣熊、小虎队、魔法士等，无数学子为其疯狂，不仅是因为这些干脆面好吃，更是为了抽中其附赠的卡。98年世界杯结束后，小虎队推出了世界杯球星卡全套总共有38款；小浣熊的水浒英雄卡，共108款，张张不同，十分新颖。

Xhx.jpg

[4]

消费者在打开盒子之前，并不知道盒子里有具体哪一款玩具，在无法自主选择款式的情况下，偶然抽中喜欢的款式无疑会令人感到惊喜与满足。尤其是针对一些热门的IP，商家在营销时往往采用“限量＋限时”的销售方式。这种不确定的随机性和神秘感，以及一些攀比心理刺激者消费者们不断地购买，是盲盒经济如此火爆的原因之一。

我国盲盒经济的发展

随着我国经济的持续迅猛发展，人们的消费需求更加多元化，消费方式也发生变化，逐渐重视精神消费。盲盒作为一种新潮的玩具售卖方式，精准切入年轻消费者市场。盲盒的受众群体大多数为“90后”“00后”等年轻人，相较于上一代人，这些年轻人更加注重内心的渴望与情感，更加愿意为自己的爱好买单。（申智玉&张曦鹏，2022）

2016年，泡泡玛特成功获得Molly的独家授权， Molly以治愈的形象博得年轻消费者的好感，并通过情感投射与其建立情感联系，成为年轻消费群体的情感寄托，从而赋予潮玩更多与拥有者自身情感相关的意义。2016 年，泡泡玛特首次以“IP+盲盒”的形式推出 MOLLY 星座系列，200 套新品上架后很快被一抢而空。

Molly.jpg

[5]

一方面，泡泡玛特充分利用消费者的猎奇心理，以盲盒的形式让消费者在购买过程中充满期待和惊喜，这种“赌一把”的紧张刺激体验提升了购买乐趣；另一方面，基于 IP 形象的盲盒系列产品激发了消费者的收藏欲望，与集邮心理有异曲同工之妙。每个 IP 系列下包含不同款式，集齐完整系列、拥有稀有隐藏款或是自身特别喜欢的 IP 形象，这种渴望驱使消费者不断购买。

此外，购买盲盒产品满足了当下年轻人的社交需求，成了一种新的社交话题和互动方式。在面对一些特殊款式的盲盒时，消费者的购买行为不仅让自己获得满足感，还可以在社交媒体上拥有“一席之地”。各位网友会热衷于分享购买的盲盒“战利品”，还会交流购买心得和挑选盲盒的攻略，这也在一定程度上推动了产品销售。（魏馥雅,张克英,赵甲立，2025）

根据财报，在2024年，泡泡玛特实现营收130.4亿元，同比去年增长了106.9%；经调整净利润为34亿元，同比增长185.9%，这也是泡泡玛特首次营收突破百亿，且在中国港澳台及海外营收实现大幅增长，其中，在东南亚市场营收最高。（谢之迎，2025）

除了泡泡玛特以外，还有52TOYS、TOPTOY、SonnyAngel等盲盒品牌深受大众喜爱。随着“IP＋盲盒”开始走红，众多如文具盲盒、美妆盲盒、零食盲盒、机票盲盒等“盲盒经济”的热潮也由此而来。

2019年据Forst&Sulivan数据显示，中国盲盒市场规模超过25亿元并逐年扩大至2021年接近200亿元，年均复合增长率接近75%。据中研普华产业研究院的《2024-2030年中国盲盒行业供需预测及投资潜力研究咨询报告》最新研究显示，2025年，中国盲盒行业已从“小众潮玩”蜕变为千亿级“新消费基础设施”，市场规模突破580亿元，年复合增长率达28%，占全球份额65%，成为全球盲盒经济最活跃的市场（郭梦，2025）。尤其是2025年，一只有9颗牙齿和直立的尖耳朵的“丑萌”精灵形象Labubu，正以病毒式传播速度席卷全球。年轻人手持Labubu盲盒排队抢购的画面，成为社交媒体上的现象级景观。这只出自泡泡玛特IP的“小怪兽”，不仅让这家中国潮玩企业市值突破千亿港元，更将“盲盒经济”推向全球舞台中央。

Labubu.jpg

[6]

参考文献

[1]张朝阳.盲盒经济中的消费者权益保护研究[D].江西师范大学，2024. [7]

[2]宋林霖,柳淇方.盲盒经济发展中的监管难点与应对策略[J].中国市场监管研究,2022,(01):67-71.[8]

[3]申智玉,张曦鹏.浅析盲盒经济多元化背后的“着迷密码”[J].现代营销,2022,(36):35-37. [9]

[4]魏馥雅,张克英 & 赵甲立.(2025).泡泡玛特快速崛起之路.企业管理,(01),49-52.[10]

[5]谢之迎.泡泡玛特走出盲盒[J].21世纪商业评论,2025,(03):62-64.[11]

[6]中研网：2025年盲盒行业现状与发展趋势分析：未来五年，行业将诞生3-5家千亿市值企业[12]

术语表

Blind Box Economy 盲盒经济

Blind Box 盲盒

Meiji-era 明治时期

Fukubukuro 福袋

Collectible Card Marketing 集卡式营销

Food Toy 食玩

Trendy Toys 潮玩

Pop Mart 泡泡玛特

Intellectual Property IP (知识产权)

Hidden Edition 隐藏款

Social Needs 社交需求

Curiosity-driven Psychology 猎奇心理

Viral Spread 病毒式传播

Compound Annual Growth Rate (CAGR) 年均复合增长率


问题

1、什么是“盲盒经济”

2、“盲盒”的概念源自于哪个国家

3、我国早期的“盲盒经济”营销模式是什么？

4、泡泡玛特最初凭借哪个IP而爆火？

5、除了玩具，还有哪些东西被做成盲盒？


答案

1、以盲盒为载体的一种营销模式

2、日本

3、“集卡式”营销手段，随机放在儿童食品中的附属玩具

4、Molly

5、机票、美妆、零食、文具等

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