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ニューバランス 人気 Ambush marketing gives Nike leg up for W

Ambush marketing gives Nike leg up for World Cup

Nike Inc may not be a World Cup sponsor, but the athletic clothing and shoe giant is the top brand online for consumers tuned into the world's biggest soccer tournament.

Almost onethird of the online buzz around the ニューバランス 人気 World Cup in プラダ バッグ the month running up to the soccer tournament was focused on Nike, twice as high as rival and official sponsor Adidas エアジョーダン 5 AG, according to a Nielsen Co study. The World Cup kicked off on Friday in South Africa.

Nike was mentioned in 30.2% of the Englishlanguage プラダ アウトレット messages online tracked by Nielsen from May 7 to June 6, making it the most talked about company in relation to the World Cup. Adidas AG was second at 14.4%.

"Social media has made ambush marketing オークリー アウトレット easier, エアジョーダン 通販 simply because of the virality of it," said Alex Burmaster, vice president of communications for Nielsen. "Some people call it an echo chamber."

Nielsen studied Englishlanguage World Cup related messages on blogs, message boards, groups, videos and image sites, including Flickr, YouTube, ディーゼル バッグ Facebook ディーゼル 時計 レディース and Twitter. 相关的主题文章：

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Overall, these shoes possess many distinct advantages compared to traditional running shoes. Although many people who run primarily on pavement or other flat surfaces may find that standard running shoes are more effective at decreasing their running times, these types of shoes are simply ディーゼル バッグ inadequate when used on less favorable terrain.

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