Difference between revisions of "Web literature'system"
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[[File:shengda.jpg|left|thumb|300px|Shengda's logo ]] | [[File:shengda.jpg|left|thumb|300px|Shengda's logo ]] | ||
'''The advantage of Shanda Literature Ltd did not | '''The advantage of Shanda Literature Ltd did not | ||
| − | + | comes from the acquisition of | |
| − | seven best-in-country website of original literture in order | + | seven best-in-country website of original literture in order |
| − | + | to gather the most resources as they can, but the cultural | |
| − | + | industrialization model it creates, which contains all elements of | |
| − | + | internet literature,including commen literature, TV progammes, movies | |
| + | and PC games.''' | ||
[http://www.baike.so.com/doc/6456855-6670542.html] | [http://www.baike.so.com/doc/6456855-6670542.html] | ||
== Different stategies and internal controls for different situation == | == Different stategies and internal controls for different situation == | ||
| − | ComPared with Amerie,Europe,Japan,Korea,the industry | + | '''ComPared with Amerie,Europe,Japan,Korea,the industry |
of original eyber literature in China is much more developed,and it extends | of original eyber literature in China is much more developed,and it extends | ||
much far一reaehing in China.But there are more and more contradietions and | much far一reaehing in China.But there are more and more contradietions and | ||
weaknesses become obvious in the industry.The most serious problemth is there is | weaknesses become obvious in the industry.The most serious problemth is there is | ||
no professional institutions. | no professional institutions. | ||
| − | + | ''' | |
== stable marketing mode == | == stable marketing mode == | ||
| − | China's original literature website after the industry more than 10 years of development, | + | '''China's original literature website after the industry more than 10 years of development, |
commercialization degree is high. | commercialization degree is high. | ||
As a special cultural enterprises, the original literature website has already formed | As a special cultural enterprises, the original literature website has already formed | ||
| Line 44: | Line 45: | ||
era", the micro-blog platform has riched marketing models and marketing tools, interaction | era", the micro-blog platform has riched marketing models and marketing tools, interaction | ||
between websites and the users is increasingly close. | between websites and the users is increasingly close. | ||
| − | [[File:jijiang logo.png|middle|thumb|300px|jinjiang's | + | [[File:jijiang logo.png|middle|thumb|300px|jinjiang's lo'''go]] |
| − | marketing strategy, interactive marketing, event marketing, | + | '''marketing strategy, interactive marketing, event marketing, |
| − | integrated marketing, personalized marketing strategy. | + | integrated marketing, personalized marketing strategy.''' |
---- | ---- | ||
source：[http://http://epub.cnki.net/kns/brief/default_result.aspx] | source：[http://http://epub.cnki.net/kns/brief/default_result.aspx] | ||
Latest revision as of 18:46, 14 June 2016
Network literature has its own system and establish a set of rules www.jjwxc.net/ 'In last 10 years, The internet literature of chinese language has been evaluating as a mode of industrialzation. due to the interaction between economic and culture develpment, it's been developing fairly well. there are domestic enterprises has developed mature industry chain model of internet literature.
readers ’long-term support
Intensity operations with an uber start, high quality, and modern ways of management. as success web writers，their work is foundation， readers’ long-term support and operation teams are also important.
the industry of web literature in China
The advantage of Shanda Literature Ltd did not comes from the acquisition of seven best-in-country website of original literture in order to gather the most resources as they can, but the cultural industrialization model it creates, which contains all elements of internet literature,including commen literature, TV progammes, movies and PC games.
Different stategies and internal controls for different situation
ComPared with Amerie,Europe,Japan,Korea,the industry of original eyber literature in China is much more developed,and it extends much far一reaehing in China.But there are more and more contradietions and weaknesses become obvious in the industry.The most serious problemth is there is no professional institutions.
stable marketing mode
China's original literature website after the industry more than 10 years of development, commercialization degree is high. As a special cultural enterprises, the original literature website has already formed the stable marketing mode. As a social media platform, micro-blog caused Internet marketing revolution. The micro-blog marketing is more and more important to original literature website, has entered the marketing "micro-blog new era", the micro-blog platform has riched marketing models and marketing tools, interaction between websites and the users is increasingly close.
marketing strategy, interactive marketing, event marketing, integrated marketing, personalized marketing strategy.
source：[2]