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oakley sunglasses UQ research goodbye to poor body image
UQ research goodbye to poor body image
The potential of using more realistic models in the mass media in place of ultrathin and ultramuscular images is the focus of oakley sunglasses research parkwaygreen by UQ PhD candidate Phillippa Diedrichs.
Ms Diedrichs is investigating the use of averagesized female and male models to sell products, and what impact this will have on promoting positive body image.
She said there was a well established relationship between exposure to unrealistic body types in the mass media and poor body image, disordered eating and exercising behaviours for both men and women.
Ms Diedrichs created a series of mock advertisements for a range of beauty, clothing and accessory products where more than 300 men and women, aged 1825, viewed the advertisements which featured either size 810 or 14 female models.
"They rated how likely they would be to buy the products in the advertisements and how they felt about their own body image after seeing the ads," wireless speakers audio pro she said.
"Both men and women rated the advertisements featuring the averagesize models as equally effective as the advertisements nike free run featuring the thinner models.
"Also, women who saw the size 14 models felt significantly better about their own bodies in comparison to those who saw the thinner models."
Ms Diedrichs said her research offered exciting implications that could be made to promote positive body image.
"It is often argued that only thin models will sell. However, my research indicates that averagesize models may be just as effective in advertisements and that many consumers actually want to see more realistic models," she said.
"In October this year, Australian Minister for Youth, Kate Ellis, proposed the development of a new voluntary media code of conduct for advertising, models and airbrushing.
"My research provides an evidencebase for this, by demonstrating that presenting more averagesized models in the media has http://www.freecamerauk.co.uk the potential to improve body image."
Ms Diedrichs will now focus on the media, fashion and advertising industries.
"I be interviewing magazine editors and people from the fashion and advertising industries to find out what they think about averagesize models and to tell them about my research in an effort to encourage change in the media," she said.
Ms Diedrichs is under the supervision of Professor Christina Lee, from the Health Psychology Research Unit in the School of Psychology.
She is also an Intern Health Psychologist, studying a Masters of Health Psychology and her research interests include health promotion, the sociocultural context of health, body image, health at every michael kors uk size, weight stigma, and health in developing countries.
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