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エアジョーダン キッズ Demographic Keynote Speaker Futurist G
Demographic Keynote Speaker Futurist Generational Marketing
Fashion Apparel follows the Golden Rule, find the gold and you will find who is making the rules. Fashion is all about money and risk.
Ever wonder why change in fashion apparel is so intense some years and then seems to be on hold for others. We have been in a fashion drought here in the States for at least a decade. What is the reason? That easy, its poor sales volume. When apparel sales are poor or flat manufacturers and retailers will not take the risk attendant エアジョーダン キッズ with fashion forward products and tend to stick with safe sellers. Ironically however safe sellers in apparel often have skinny margins because they can be mass produced in Asia and have achieved a commodity status.
So why have sales been soft for so long? Tiny Generation X (born 1965 to 1984) has dominated the peak fashion/clothing ニューバランス 996 buying years of twentyfive to thirtyfive years old. Twentyfive to thirtyfive are the marrying years here in the United States and clothing is plumage used to attract the opposite sex. When the huge Baby Boomer Generation occupied this demo in the seventies and eighties fashion and apparel in general was on fire and so was the wedding industry.
Now fashion is about to be influenced by Generation Y オークリー アウトレット (born 1985 to 2004). It is the biggest most consuming generation in ニューバランス 人気 the history of the United States and it has the power to support radical and very profitable changes in style.
Remember fashion forward buyers are ジョーダン4 much more concerned about how they look than how much they paid. Fashion forward items carry high prices and profit margins out of necessity because when they hot and selling well they make up for all the fashion failures.
We have every reason to believe that the significance of Fashion Forward is about to increase geometrically. Changing demography is the driver of changing fashion, from our perspective and a huge new crop of clothes buyers will change everything.
Fashion apparel can be fiercely viral and will drive apparel sales overall. When fashion does not change a two or three year old wardrobe can get by without looking out of style. When apparel is selling well and styles are changing rapidly you can look out of fashion before the end of a season
Do you remember dress for success? The theory is that if you look and dress better than your competition you will have the edge getting better jobs and positions. Generation X put that concept to rest when they entered the labor force because for every ten available エアジョーダン レディース jobs and promotions there were only eight Generation Xers. Generation X created an employees market which begat the famous Generation X entitled attitude.
The paradigm has shifted, big time. Now the huge, bigger than the Baby Boomer Generation, Generation Y is facing 50% unemployment at entry level. Dress for success is about to make a comeback out of necessity.
Apparel should be a very good sector for at least the next decade.
Unfortunately our neighbor to the North, Canada, does not have a huge Generation Y and is doomed to wear dowdy out of fashion clothing going forward.
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